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If you’ve been following the DMARC conversation in the industry, you probably have lots of questions. Why do we need DMARC? How does it help prevent domain spoofing? We are here to answer all of it. Domain-based Message Authentication, Reporting, and Conformance (DMARC) is the technology that helps authenticate legitimate email and helps prevent spoofing. DMARC also provides insight into your email marketing efforts and stops your domain from being used by cyber-criminals. It allows email receivers to authenticate, report on and enforce policy around emails sent from domain names they don’t control.

DMARC is a vital defense against Domain spoofing, cyber-threats like phishing attacks as well as increasing transparency into the emails you send. DMARC improves your digital brand protection and the overall deliverability of your email marketing programs by differentiating legitimate emails from fraudulent ones.

Which Businesses Should Use DMARC?

The answer is quite simple. All. Irrespective of your company size or industry, in the current situation each and every organization needs information security and domain protection. Most businesses (knowingly or unknowingly) have already deployed SPF and DKIM to protect their email domains, but only an estimated one-third have actually implemented DMARC to stop spoofing. This is because of a lack of awareness of secure protocols and living in a state of constant denial, assuming that your domain is safe no matter what. That is until you fall prey to the next major email scam attack and lose a huge chunk of your subscribers and customers.

Another popular misconception is that DMARC is difficult to implement. Implementing DMARC for your domain, in reality, requires you to simply publish a DMARC record in your DNS with a one-line syntax. The difficult part is managing and monitoring your domains, especially if you have quite a few of them like every other business does. However, that too is manageable now! You can initiate your DMARC journey with our DMARC Analyzer, which is engineered to simplify your DMARC adoption process. We help you:

  • Generate and publish your DMARC records
  • Register your domains easily
  • Shift to an enforced policy within the least time
  • Gain 100% DMARC compliance on the total volume of emails sent from your domain

What’s in it for Your Business?

To answer the question “why do we need DMARC?” it is essential to isolate the several benefits it provides to growing businesses. Powered by DMARC, it means that your organization will be better protected from phishing and spoofing. DMARC prevents phishers from using your domain to spoof legitimate emails and trick your customers into handing over their usernames and passwords, credit card information, and other sensitive information. 90% of the organizations using DMARC have claimed to witness a boost in their email deliverability rate within a very short period of having implemented the protocol.

But that’s not all. While some emails you send to your followers may be determined as spam by their email providers, DMARC is a security feature that helps prevent this from happening. In addition to preventing the spoofing of your domain, DMARC allows you to ensure that your legitimate marketing emails have a higher chance of landing in your recipients’ inboxes. If not for the altruistic reasons of ensuring email delivery, implementing DMARC will definitely result in a better ROI on your email marketing campaigns, and improve your domain reputation.

Read Your DMARC Reports Easily with PowerDMARC

When you configure DMARC at your organization, you have the option of specifying to your receivers’ ESPs, to send you DMARC reports. These reports are crucial to monitor your email flow, gain visibility on failed deliveries and the status of each email’s authentication results.

But the raw reports are sent as XML files that are tough to read and understand. Our DMARC Report Analyzer is engineered to extract DMARC reports from your ESPs and assemble them across a single pane of glass. We parse the data for you, organize and manage them, and present them in a human-readable format that anyone can understand. We also allow you to download the data in a comprehensive PDF format to share with your employees.

Our interactive dashboard provides information on a higher level that can be read at a glance, as well as granular details on your sending sources so you can track malicious IP addresses faster.

Get your DMARC record checker today to analyze and improve loopholes in your domain’s security!

Do you know how secure your domain is? Most organizations operate with the assumption that their domains are highly secure and in a short while, they learn it isn’t the case. One of the tell-tale signs of a low security score is if your domain name is being spoofed – this means that someone is using your domain in order to impersonate you (or create confusion) and fool email recipients. But why should you care? Because these spoofing activities can potentially endanger your reputation. 

In a world full of domain impersonators, email domain spoofing shouldn’t be something that companies take lightly. Those who do could be putting themselves, as well as their clients at risk. A domain’s security rating can have a huge effect on whether or not you get targeted by phishers looking to make a quick buck or to use your domain and brand to spread ransomware without you being aware!

Check your domain’s security rating with our Free DMARC Lookup tool. You may be surprised by what you learn!

How Do Attackers Spoof Your Domain?

Email spoofing can occur when an attacker uses a forged identity of a legitimate source, usually with the intent of impersonating another person or masquerading as an organization. It can be carried out by:

Manipulating the domain name: Attackers can use your domain name to send emails to your unsuspecting recipients who can fall prey to their malicious intentions. Popularly known as direct-domain spoofing attacks, these attacks are especially harmful to a brand’s reputation and how your customers perceive your emails.

Forging the email domain or address: wherein attackers exploit loopholes in existing email security protocols to send emails on behalf of a legitimate domain. The success rate of such attacks is higher as attackers use third-party email exchange services to carry out their malicious activities that do not verify the origin of email sending sources.

Since domain verification wasn’t built into the Simple Mail Transfer Protocol (SMTP), the protocol that email is built on,email authentication protocols that were developed more recently, such as DMARC, provide greater verification.

How Can a Low Domain Security Impact Your Organization?

Since most organizations transmit and receive data through emails, there must be a secure connection to protect the company’s brand image. However, in case of low email security, it can lead to disaster for both enterprises and individuals. Email remains one of the most widely used communication platforms. Email sent out from a data breach or hack can be devastating for your organization’s reputation. Using email can also result in the spread of malicious attacks, malware, and spam. Therefore, there is a huge need for revising how security controls are deployed within email platforms.

In 2020 alone, brand impersonation accounted for 81% of all phishing attacks, while a single spear-phishing attack resulted in an average loss of $1.6 million. Security researchers are predicting the numbers to potentially double by the end of 2021. This adds more pressure on organizations to improve their email security at the earliest.

While multinational enterprises are more open to the idea of adopting email security protocols, small businesses and SMEs are still reluctant. This is because it’s a common myth that SMEs do not fall in the potential target radar of cyber attackers. That, however, is untrue. Attackers target organizations based on the vulnerabilities and loopholes in their email security posture, rather than the size of the organization, making any organization with poor domain security a potential target.

Learn how you can get a higher domain security rating with our email security rating guide.

Leverage Authentication Protocols to Gain Maximum Domain Security

While checking your domain’s email security rating, a low score can be due to the following factors:

  • You don’t have email authentication protocols like SPF, DMARC, and DKIM deployed within your organization
  • You have deployed the protocols but have not enforced them for your domain
  • You have errors in your authentication records
  • You have not enabled DMARC reporting to gain visibility on your email channels
  • Your emails in transit and server communication are not secured over TLS encryption with MTA-STS
  • You have not implemented SMTP TLS reporting to get notified on issues in email delivery
  • You have not configured BIMI for your domain to improve your brand recollection
  • You have not resolved SPF permerror with dynamic SPF flattening

All of these contribute to making your domain more and more vulnerable to email fraud, impersonation, and domain abuse.

PowerDMARC is your one-stop email authentication SaaS platform that brings all the authentication protocols (DMARC, SPF, DKIM, MTA-STS, TLS-RPT, BIMI) across a single pane of glass to make your emails safe again and improve your domain’s email security posture. Our DMARC analyzer simplifies protocol implementation by handling all the complexities in the background and automating the process for domain users. This helps you leverage your authentication protocols to unleash their maximum potential and get the best out of your security solutions.

Sign up for your free DMARC report analyzer today to get a high domain security rating and protection against spoofing attacks.