• Log In
  • Sign Up
  • Contact Us
PowerDMARC
  • Features
    • PowerDMARC
    • Hosted DKIM
    • PowerSPF
    • PowerBIMI
    • PowerMTA-STS
    • PowerTLS-RPT
    • PowerAlerts
  • Services
    • Deployment Services
    • Managed Services
    • Support Services
    • Service Benefits
  • Pricing
  • Power Toolbox
  • Partners
    • Reseller Program
    • MSSP Program
    • Technology Partners
    • Industry Partners
    • Find a partner
    • Become a Partner
  • Resources
    • DMARC: What is it and How does it Work?
    • Datasheets
    • Case Studies
    • DMARC in Your Country
    • DMARC by Industry
    • Support
    • Blog
    • DMARC Training
  • About
    • Our company
    • Clients
    • Contact us
    • Book a demo
    • Events
  • Menu Menu

Tag Archive for: email bounce backs

Lower Your Email Bounce Rates with DMARC

Blogs

Domain-based Message Authentication, Reporting & Conformance (DMARC) is a specification that allows you to prevent email spoofing and phishing attempts. In a nutshell, DMARC allows you to implement a policy that helps verify that your email messages can be trusted by your recipients’ mail servers. DMARC can lower your email bounce rates by improving your domain reputation and email deliverability. It also boosts your email marketing campaigns, improves the sender reputation of your domain, and makes receiving emails more secure.

A high email bounce rate can seriously hurt the success rate of your email marketing campaigns in the future. Surveys suggest that 50% of all emails sent out by the marketing professionals at your organization, never even reach the inboxes of your prospective clients. From there, many face a further challenge in actually getting read, with many more emails ending up in your trash or spam folder than any other location. Luckily for us, DMARC is an email authentication standard that’s very close to a reality where it will fix these issues. Let’s find out how!

Why Do Email Bounces Occur?

Sometimes your outbound email gets rejected by the recipients’ mail server. When an email bounces, it is because the email server thinks that there’s a problem or error with how you sent the message. Email bounces can occur due to a wide variety of reasons, here are a few:

  • Server downtime
  • Your receiver’s inbox is full
  • Poor sender reputation as a result of spam complaints

While the first two scenarios are quite easy to handle, the third scenario is where matters get a little tricky and complicated. More often than not your domain can be spoofed by attackers, meaning that your very domain name can be used to send fake emails to phish your recipients. Repeated spoofing attempts on your domain and emails containing fraudulent attachments sent to your receivers can drastically damage your sender’s reputation. This increases the chances of your emails being marked as spam and aggravates the risk of email bounces.

A DMARC analyzer helps you stop email spoofing and protects your receivers from accepting fake emails sent from your domain. This, in turn, upholds your reputation and credibility and lowers your email bounce rate over time.

You can also increase your chances of success by ensuring your emails are properly formatted and easy to read. Professional mockups can come in handy in checking this without much hassle.

DMARC and Deliverability

If you run an online business, you already know how important email deliverability is. To maximize profit on your email marketing campaigns, you need to ensure that legitimate emails always get delivered and reduce the chances of your emails being marked as spam in your recipients’ inboxes.

The most effective way to secure user trust is by not allowing phishing and spam emails. But to do this you will need the credibility of appearing legitimate – in other words, your users need to recognize your emails as being real emails and not spam. DMARC is designed to reduce the number of spam emails delivered to your recipients’ inboxes while ensuring legitimate emails from your domain are always successfully delivered. DMARC provides a method for sending organizations to ensure that emails are delivered reliably and offers domain protection using SPF/DKIM records. DMARC is based on the concept of alignment between authentication protocols (the aforementioned SPF and DKIM) and reports describing sender usages such as message repudiation or policy violations.

Monitor Your Email Channels with DMARC Reports

While implementing DMARC, experts recommend that you start off with a none policy and enable DMARC reporting for all your domains. Although a none policy for DMARC doesn’t protect your domain against spoofing and phishing attacks, it is ideal when you want to simply monitor all your email channels and view how your emails are performing. A DMARC report analyzer is the perfect platform to do exactly that, and much more! It helps you view all your email sending sources across a single pane of glass, and fix issues in email delivery.

Slowly, but surely, you can confidently shift to a more enforced policy so as to stop attackers from misusing your domain name. To further increase the chances of your legitimate emails reaching your clients, you can implement BIMI at your organization. Brand Indicators for Message Identification (BIMI), as the name suggests, helps your clients visually identify your brand in their inboxes by affixing your unique logo to each of your outbound emails. This makes your email marketing campaigns more of a success and reduces the chances of email bounces even further!

email bounce rate

July 1, 2021/by Ahona Rudra

Secure Your Email

Stop Email Spoofing and Improve Email Deliverability

15-day Free trial!


Categories

  • Blogs
  • News
  • Press Releases

Latest Blogs

  • Methods To Protect Yourself From Identity Theft
    Methods To Protect Yourself From Identity TheftSeptember 29, 2023 - 12:11 pm
  • The Role of DNS in Email Security
    The Role of DNS in Email SecuritySeptember 29, 2023 - 12:08 pm
  • New Age Phishing Threats and How To Plan Ahead
    New Age Phishing Threats and How to Plan AheadSeptember 29, 2023 - 12:06 pm
  • How to View and Analyze Message Headers Online
    How to View and Analyze Message Headers Online?September 26, 2023 - 12:59 pm
logo footer powerdmarc
SOC2 GDPR PowerDMARC GDPR comliant crown commercial service
global cyber alliance certified powerdmarc csa

Knowledge

What is Email Authentication?
What is DMARC?
What is DMARC Policy?
What is SPF?
What is DKIM?
What is BIMI?
What is MTA-STS?
What is TLS-RPT?
What is RUA?
What is RUF?
AntiSpam vs DMARC
DMARC Alignment
DMARC Compliance
DMARC Enforcement
BIMI Implementation Guide
Permerror
MTA-STS & TLS-RPT Implementation Guide

Tools

Free DMARC Record Generator
Free DMARC Record Checker
Free SPF Record Generator
Free SPF Record Lookup
Free DKIM Record Generator
Free DKIM Record Lookup
Free BIMI Record Generator
Free BIMI Record Lookup
Free FCrDNS Record Lookup
Free TLS-RPT Record Checker
Free MTA-STS Record Checker
Free TLS-RPT Record Generator

Product

Product Tour
Features
PowerSPF
PowerBIMI
PowerMTA-STS
PowerTLS-RPT
PowerAlerts
API Documentation
Managed Services
Email Spoofing Protection
Brand Protection
Anti Phishing
DMARC for Office365
DMARC for Google Mail GSuite
DMARC for Zimbra
Free DMARC Training

Try Us

Contact Us
Free Trial
Book Demo
Partnership
Pricing
FAQ
Support
Blog
Events
Feature Request
Change Log
System Status

  • Français
  • Dansk
  • Nederlands
  • Deutsch
  • Русский
  • Polski
  • Español
  • Italiano
  • 日本語
  • 中文 (简体)
  • Português
  • Norsk
  • Svenska
  • 한국어
© PowerDMARC is a registered trademark.
  • Twitter
  • Youtube
  • LinkedIn
  • Facebook
  • Instagram
  • Contact us
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • Security Policy
  • Compliance
  • GDPR Notice
  • Sitemap
Scroll to top