PowerDMARC

DMARC Management: 5 Key Benefits and Solutions to Businesses

Ahona Rudra
DMARC management

DMARC is an email authentication protocol that helps to prevent email fraud and phishing attacks. DMARC management involves setting up and monitoring DMARC policies on your domain to ensure the authenticity of emails sent from your domain. Effective DMARC management is essential for organizations that rely on email communication to keep their business operations running smoothly.

What is DMARC Management?

A DMARC manager or DMARC management platform is a tool, software, or SaaS platform like PowerDMARC that helps organizations manage and enforce their DMARC policy. A DMARC manager automates the process of DMARC management, starting from protocol setup, publication, and maintenance of DMARC policies. DMARC management platforms also collect and analyze DMARC reports from email receivers to simplify email authentication monitoring.

Primary Benefits of Using a DMARC Management Tool

Given below are the main benefits users experience when integrating a DMARC manager into their email security workflow:

1. Email Fraud and Phishing Protection

One of the biggest benefits of DMARC is email fraud and phishing protection. By implementing DMARC policies you can stop people from sending emails that look like they are from your domain and trick recipients into giving away sensitive info or clicking on bad links. DMARC policies can be set to reject, quarantine, or flag emails that fail DMARC checks so you can take action to reduce the risk.

2. Better Email Deliverability

Another benefit of DMARC management is better email deliverability. Many Internet Service Providers (ISPs) use DMARC data to filter out fraudulent emails so legitimate emails get to their intended recipients. By implementing DMARC you are telling ISPs you care about email security and that will increase the chances of your genuine emails getting delivered.

3. Better Brand Reputation

Good DMARC management will help your brand reputation by showing you are actively protecting your customers and their data. Keeping an eye on your brand health is important because it helps you know how your brand is perceived in the market and that DMARC will positively impact your brand overall.

4. Email Activity Insights

DMARC also gives you valuable insights into your email activity. DMARC reports show you where email traffic is coming from your domain, so you can spot any unauthorized use of your domain. This is useful for identifying and mitigating security threats and strengthening your email security.

5. Compliance with Regulations

Lastly, good DMARC management makes compliance with regulations like GDPR and HIPAA easier. DMARC can show you are serious about protecting sensitive info.

DMARC Management Process

The process for DMARC Management includes a full-cycle protocol implementation, from initial setup to policy upgrade, in a guided environment. DMARC management platforms automate this process, taking out the complexity and enabling hassle-free deployment for DMARC. 

What Do DMARC Management Platforms Do? 

DMARC management platforms or software services enable 3 phases of DMARC deployment for smooth configuration: 

  1. Setup: They help you set up and configure DMARC for your domains, through automated record generations and step-by-step instructions.
  2. Monitoring: They help you monitor your DMARC authentication system through comprehensive reports that provide extensive visibility. 
  3. Enforcement: They help you upgrade your DMARC policy to enforcement (p=reject), safely, without your legitimate emails getting blocked. 

Why Businesses Need Automated DMARC Management Solutions

Businesses often falter at making the best out of DMARC. DMARC is more than just an email authentication protocol – it is also a reporting tool that provides a feedback mechanism on your domain activity, email performance, and deliverability. To reap the most benefits out of DMARC, businesses need to automate DMARC management. It helps them save a lot of time, money, and effort involved in manually managing their authentication, which can be better utilized in growing their business.

Why DMARC Management is Important

DMARC Management is key to ensuring smooth and hassle-free DMARC implementation and the maximum utilization of the protocol. Here are 3 reasons why DMARC management is absolutely essential: 

  1. Policy Setup Assistance: A DMARC manager enables companies to establish and adjust their DMARC policy by defining the SPF and DKIM authentication methods as well as the alignment criteria and actions, for incoming emails that do not pass DMARC checks. 
  2. Simplified Reporting: DMARC management platforms may review DMARC reports, from email recipients to offer a unified outlook on received emails and the status of DMARC compliance. This enables organizations to oversee the usage of email domains, for any activities and detect phishing attempts.
  3. Incident Response: A management platform may oversee DMARC operations and send notifications and alerts regarding DMARC issues, like a surge in incoming emails that do not pass DMARC scrutiny. This feature enables companies to promptly address phishing schemes and other cybersecurity risks. 

Key Challenges of DMARC Management

DMARC management comes with its own set of challenges which makes it a hassle for most businesses to implement manually. Let’s find out what these challenges are: 

  1. Managing DMARC can be time-consuming 
  2. DMARC management may require technical expertise
  3. The management process may require the recruitment of a dedicated security officer which increases overhead expenses
  4. Improper DMARC configuration can lead to email deliverability issues 
  5. DMARC reports in XML can be quite hard to read in its raw form
  6. It may get difficult to manually ensure all your third-party email services are DMARC-compliant

DMARC management platforms can help organizations overcome these challenges by: 

  1. Enabling automated DMARC management on a centralized dashboard 
  2. Providing a dedicated team of experts at your disposal at a fraction of the price
  3. Enabling accurate and error-free implementation of complex protocol
  4. Offering compliance programs for your third-party services 
  5. Organizing your XML report data into comprehensive tables and charts for quick overview as well as detailed insights

PowerDMARC – Best DMARC Management Platform

PowerDMARC is a cloud-based email authentication and DMARC management software that enables easy and automated DMARC setup, reporting, and monitoring. PowerDMARC has been rated as the top DMARC management platform due to the following benefits it provides: 

PowerDMARC’s Advanced Solutions

DMARC Monitoring Services

You can monitor your DMARC management statistics and results on a centralized dashboard.

DMARC Analysis Services

You can analyze your DMARC data effortlessly on an intuitive interface that doesn’t leave much room for guesswork or errors.

DMARC Support Services 

You get expert assistance from their responsive support team of experts regarding your DMARC management.

DMARC Compliance Services

You can comply with Google, Yahoo, and PCI-DSS’s latest DMARC requirements through guided compliance services. 

DMARC Reporting Services 

You can visualize your DMARC reports by translating the raw XML files to a human-readable format.

DMARC Alerting Services 

You can set up alerts on your email, slack, discord, or any other webhook, to receive notifications on potential cyber attack incidents and threats. 

Success Stories 

US-based MSP, ADI Cyber Sevices simplified DMARC management for their extensive client base successfully through PowerDMARC’s multi-tenant platform. 

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Melkbosstrand High School in South Africa implemented DMARC to secure their entire mail system through PowerDMARC’s automated deployment services. 

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Reformed IT, a trusted MSP in the UK, streamlined DMARC and email authentication management for their customers by partnering with PowerDMARC. 

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