Belangrijke waarschuwing: Google en Yahoo stellen DMARC verplicht vanaf april 2024.

Een gedetailleerde gids voor merkindicatoren voor berichtidentificatie (BIMI)

Hier is uw ultieme gids om uw BIMI record en BIMI logo klaar te krijgen!

BIMI

Wat is BIMI?

BIMI, of Brand Indicators for Message Identification is een e-mailverificatieprotocol dat uw exclusieve merkgecontroleerde logo's toevoegt aan alle e-mails die u verstuurt via het e-maildomein van uw merk. Je vraagt je misschien af of je e-mailclient als ontvanger van de e-mail al merklogo's toont. Maar wat belangrijk is, is wie de controle heeft over de logo's!

Gewoonlijk worden logo's automatisch samengesteld door verkopers van e-mailclients, die ze uit verschillende bronnen halen. Verschillende logo's verschijnen afhankelijk van verschillende e-mailclients en apparaten.

Met de BIMI-e-mailspecificatie hebben domeineigenaars en merken controle over hun officieel weergegeven logo's, die consistent worden gehandhaafd in alle uitgaande e-mails voor ondersteunde postbusproviders. Het officiële logo van het merk is de meest essentiële identificatiefactor van uw merk, daarom bouwt het aanbrengen van het logo op elke e-mail die uw klanten, partners en werknemers ontvangen een gevoel van vertrouwen en zekerheid op.

Het BIMI logo op uw e-mailbericht trekt onmiddellijk de aandacht van de ontvanger, maakt een sterke eerste indruk in e-mail inboxen, vormt de basis van de identiteit van uw merk, verhoogt de veiligheid, onderscheidt u van uw concurrenten en bevordert merkloyaliteit. BIMI logo's zijn niet alleen effectief als beveiligingsmaatregel voor e-mails, maar zijn ook een pluim op de hoed van e-mailmarketeers geworden.

BIMI-logo

Hoe werkt BIMI?

Om BIMI te implementeren, moet je eerst je bestaande DMARC beleid door deze in te stellen op weigeren of in quarantine plaatsen.

Na het succesvol afdwingen van DMARC kunt u gebruik maken van de voordelen van BIMI in het e-maildomein van uw organisatie! Net als elke andere e-mail authenticatie standaard, bevindt BIMI zich in uw domein als een tekst (TXT) record.

Het BIMI-record bevindt zich in de "_bimi"-ruimte van uw DNS met als standaard BIMI-record "default._bimi". Het tekstgedeelte bevat de identificatie van de recordversie (v=BIMI1), URL naar het logo (l=), en URL naar het logocertificaat (VMC) indien beschikbaar (a=).

Een volledige BIMI-record zou er als volgt uitzien:

default._bimi IN TXT "v=BIMI1;l=https://url.to/your.file.svg;a=https://url.to/certificate.pem"

De noodzaak van BIMI en visuele verificaties

Het is puur menselijk om te vertrouwen op dingen die visueel kunnen worden geverifieerd. BIMI onderscheidt zich van typische e-mailverificatieprotocollen zoals DKIM, SPF en DMARC door e-mailverzenders toe te staan hun merklogo's weer te geven als een teken van visuele verificatie dat de volgende voordelen kan hebben:

  • Verhoogde e-mailbetrokkenheid

  • Verbeterde bezorgbaarheid van e-mail

  • Sterkere e-mailverificatie

  • Bescherming tegen e-mailoplichting, zakelijke e-mailcompromittering en gevaarlijke phishingmails

  • Verbeterde weergave van e-mails

  • Hogere ROI op B2B e-mailmarketingcampagnes

  • Een schone e-maillijst bijhouden aan de kant van de ontvanger

4 eenvoudige stappen om je BIMI-reis te beginnen

Om met BIMI aan de slag te gaan, zijn de volgende stappen vereist:

De vereisten voor het BIMI-logo begrijpen

stap één

DMARC implementeren bij een handhavingsbeleid

stap twee

Uw BIMI-logo omzetten naar SVG tiny 1.2

stap drie

Uw BIMI-record aanmaken en publiceren in de DNS

stap vier
BIMI

BIMI Logo vereisten

BIMI heeft bepaalde specificaties bij het uploaden van uw merklogo:

  • Eén zo'n cruciale specificatie is dat je logo-afbeelding in SVG-formaat. Scalable Vector Graphics of SVG is een populair formaat dat verschillende elementen van moderne websites en toepassingen aanstuurt. In tegenstelling tot populaire bitmapformaten zoals GIF, JPG en PNG, bestaan vectorafbeeldingen uit lijnen en curves die gemakkelijk kunnen worden geschaald zonder verlies van detail. SVG is relatief lichter, laadt snel en past zich gemakkelijk aan aan responsieve afmetingen.

  • Voor de BIMI-implementatie zijn de exacte afmetingen van het logo niet van belang, aangezien het wordt geüpload in SVG-formaat, waardoor het gemakkelijk schaalbaar is. De afbeelding moet echter vierkant zijn en de beeldverhouding moet 1:1 zijn.

  • Het logo moet voldoen aan het SVG BIMI profiel. Hoewel de SVG-standaard zeer veelzijdig is en een reeks versies heeft om uit te kiezen, komt SVG 1.2 Tiny het dichtst in de buurt van de SVG BIMI-specificaties.

Hoe het SVG-bestand correct voorbereiden voor BIMI?

Voor het maken van een BIMI-conform logo is Adobe Illustrator de meest gebruikte tool:

Om je SVG correct voor te bereiden, hoef je alleen maar :

  • Open je bedrijfslogo in Adobe Illustrator en inspecteer de objecten om er zeker van te zijn dat er geen bitmaps, gekoppelde bestanden, teksten of groepen zijn. Zorg ervoor dat de Control Toolbar is ingeschakeld in het Window Menu om het logo te inspecteren.

  • Als uw logo gebaseerd is op een afbeelding, kunt u de knop Trace Image gebruiken om uw afbeelding om te zetten in een afbeelding.

  • SVG voor BIMI ondersteunt geen tekst objecten. Indien uw logo tekst bevat, verschijnt deze in de Control Toolbar als "Type". Om tekstobjecten te verwijderen, selecteert u uw tekstlaag en kiest u de optie "Contouren maken" uit het menu "Type". De Control Toolbar identificeert het tekstobject niet langer als "Type", maar als een "Groep".

  • Tenslotte moet u alle groepen uit de groep halen om ervoor te zorgen dat het exporteren van de SVG soepel verloopt. De eenvoudigste manier is om Ctrl+A te drukken om alle objecten te selecteren en dan te klikken op de "Ungroup" optie in het "Object" menu. Mogelijk moet u dit proces herhalen tot alle groepen in het document zijn gegroepeerd.

De DNS Lookup Limiet

svg opslaan

SVG-bestand met BIMI-logo exporteren

  • Om te voldoen aan de BIMI SVG-specificaties moet het logo vierkante afmetingen hebben. Om dat te bereiken, moet je een nieuw bestand maken zonder het huidige bestand te sluiten. Zorg ervoor dat het nieuwe bestand vierkante afmetingen heeft met een beeldverhouding van 1:1 en dat de geselecteerde kleurmodus RGB is en niet CMYK.

  • Navigeer naar het originele bestand en druk op Ctrl+A om alle objecten te selecteren. Kopieer alle objecten uit het originele bestand en plak ze in het nieuwe bestand dat je gemaakt hebt in vierkante afmetingen.

  • Klik op de optie "Opslaan" in het menu Bestand om het bestand op te slaan. Zorg ervoor dat in de doelmap het bestandsformaat is ingesteld op SVG en niet op SVG gecomprimeerd.

  • Er wordt een SVG-dialoogvenster geopend. Selecteer onder "SVG Profiles" in het vak "SVG Tiny 1.2". Pas onder de knop "Meer opties" het criterium "Decimalen" aan naar 1, 2 of 3 om details te behouden, afhankelijk van hoe complex je logo is.

  • Lastly, click on the “SVG Code” button to review the code, which opens up in a file editor. Make sure that the line starting with

  • Klik ten slotte op de knop "OK" in het dialoogvenster om het bestand met de logoafbeelding op te slaan.

Code opruimen

U kunt om het even welke teksteditor gebruiken om de code manueel op te schonen na het exporteren van uw SVG-bestand.

  • U kunt beginnen met het verwijderen van de gemarkeerde sectie met de informatie over de gebruikte versie van Adobe Illustrator.

  • Then find the x=”0px” y=”0px” from the line starting with

  • Dan moet je de baseProfile="tiny" vinden en vervangen door baseProfile="tiny-ps".

  • Vervolgens moet u de vereiste tag into your SVG below the <svg…>. The purpose of the title is to provide accessibility so that it reflects your brand.</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> <li><div class='iconlist_icon av-lqmdubks-1-8e2f11db530dabd6444ce7bf17dca68e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header"></header><div class='iconlist_content' ><p><span style="font-weight: 400;">Sla tenslotte het bestand op en gebruik onze validator om er zeker van te zijn dat uw SVG correct valideert.</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> </ul></div> <section class='av_textblock_section av-ggc60kd-a658008d5b8bc2b08a1ee2ac15caed23' ><div class='avia_textblock' ><p><span style="font-weight: 400;">Je kunt je BIMI-logo ook meteen converteren naar SVG Tiny 1.2, met onze geautomatiseerde</span><a href="https://powerdmarc.com/nl/bimi-svg-logo-converter-tool/"> <span style="font-weight: 400;">BIMI SVG-logo-converter</span></a><span style="font-weight: 400;">.</span></p> </div></section></div><div class='flex_column av-foujau5-92690df628a5211dcdc331b8d641cbb7 av_three_fifth avia-builder-el-85 el_after_av_two_fifth avia-builder-el-last flex_column_div av-zero-column-padding' ><div class='avia-image-container av-f9er5ml-23a12503f400cff80c0659a4799c0c36 av-styling- avia-align-center avia-builder-el-86 avia-builder-el-no-sibling' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-12288 avia-img-lazy-loading-not-12288 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/12/svg-code.png" alt='svg-code' title='svg code' height="434" width="711" /></div></div></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_10' class='avia-section av-eu6ni4d-4848d3e1a3d9ba7b9ab6a2fb7320086b main_color avia-section-default avia-no-border-styling avia-builder-el-87 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-el6gz8d-d90763ec271da9d58d106b67b7e7e20a av_one_half avia-builder-el-88 el_before_av_one_half avia-builder-el-first first flex_column_div' ><div class='hr av-dun0jml-671d4a0369300add58ff8d57c9f3f81b hr-invisible avia-builder-el-89 el_before_av_textblock avia-builder-el-first'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-dnq7hx9-83b6ebefd7245400f1650ef41a6024f4' ><div class='avia_textblock av_inherit_color' ><h2 style="text-align: left;"> <img decoding="async" class="wp-image-48910 alignnone" src="https://powerdmarc.com/wp-content/uploads/2023/06/DKIM-prevents-message-alterations.png" alt="BIMI" width="100" height="95" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></h2> <h2><b>BIMI-ondersteuning bij grote postbusaanbieders</b></h2> </div></section> <section class='av_textblock_section av-d1w4vx9-74eda1d1304e5255e8f46f89cc70f3d4' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Volgens de BIMI-groep zijn Google, Yahoo, Apple Mail (iOS 16, iPadOS 16 en macOS Ventura 13 of later, en iCloud.com), Cloudmark, Fastmail, La Poste, Onet Poczta en Zone de belangrijkste postbusaanbieders die momenteel de weergave van het BIMI-logo ondersteunen, terwijl in de komende jaren een veel bredere toepassing kan worden verwacht.</span></p> </div></section> <div class='hr av-chgsenx-3b7fb5410774c31b8b1b29eec34bc55a hr-invisible avia-builder-el-92 el_after_av_textblock avia-builder-el-last'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-c3e2dp9-bfe941d79d27206043b92a220780e886 av_one_half avia-builder-el-93 el_after_av_one_half avia-builder-el-last flex_column_div' ><div class='hr av-bq6jgu5-d847338a95cd5790a88316f00a122268 hr-invisible avia-builder-el-94 el_before_av_textblock avia-builder-el-first'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-b47advh-3e6462709df45be5138dea1a97461a44' ><div class='avia_textblock av_inherit_color' ><h2><img decoding="async" class="alignnone wp-image-48911" src="https://powerdmarc.com/wp-content/uploads/2023/06/DKIM-reduces-email-spam.png" alt="DKIM minimaliseert domein spoofing" width="100" height="95" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></h2> <h2><b>BIMI en het certificaat van geverifieerd merk (VMC-certificaat)</b></h2> </div></section> <section class='av_textblock_section av-asf7bod-a790ba06ab84769feffacbcd46856004' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Het Verified Mark Certificate (VMC) is een optioneel digitaal certificaat dat uw domein verifieert als de eigenaar van het logo. Hoewel het optioneel is, wordt het door de meeste inbox providers vereist om het eigendom van handelsmerken voor logo's te verifiëren. Als VMC niet beschikbaar is, moet het "a"-attribuut in de BIMI-record worden verwijderd of worden ingesteld op "a=self".</span></p> <p><span style="font-weight: 400;">VMC is noodzakelijk voor organisaties die hun digitale aanwezigheid en online reputatie willen verbeteren en hun merk als betrouwbaar en topmerk willen neerzetten. Een combinatie van BIMI en VMC stelt je klanten gerust en geeft ze vertrouwen en zekerheid bij het beantwoorden van je e-mails.</span></p> <p><span style="font-weight: 400;">Met PowerDMARC kun je een </span><a href="https://powerdmarc.com/nl/all-about-vmc-for-bimi/"><span style="font-weight: 400;">VMC</span></a><span style="font-weight: 400;"> laten maken voor uw BIMI-logo - neem vandaag nog contact met ons op!</span></p> </div></section> <div class='hr av-11228n1-ede9931f727b1209e9a904c834a8cefa hr-invisible avia-builder-el-97 el_after_av_textblock avia-builder-el-last'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_11' class='avia-section av-a0vlvnh-b02eaf1a4178706d777611d2c129b23b main_color avia-section-no-padding avia-no-border-styling avia-builder-el-98 el_after_av_section el_before_av_section u-padding--ends avia-bg-style-fixed container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-9g75gu5-3504bb59287b8744029bf30c55efd6c0 av_one_half avia-builder-el-99 el_before_av_one_half avia-builder-el-first u-padding--large--ends--desk first flex_column_div av-zero-column-padding' ><div class='hr av-953pr31-0bd1d0f07f6a6745aee5c321dfce5c14 hr-invisible avia-builder-el-100 el_before_av_textblock avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-8ce58wt-35d81f8210bc2f6e13652aace6dec34a' ><div class='avia_textblock av_inherit_color' ><h2><b>Het pictogram met het blauwe BIMI-vinkje in Google Mail krijgen</b></h2> </div></section> <section class='av_textblock_section av-85r3pj1-8c50e11750f792038029360ffe5c09cf' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Google lanceerde onlangs zijn nieuwe functie voor alle domeinen die BIMI hebben geïmplementeerd - aangekondigd de weergave van een blauw vinkje naast de naam en het logo van de afzender in de inbox van de ontvanger. </span></p> </div></section> <section class='av_textblock_section av-7rfxbrx-912b14e19eddcae1c5b589fb48c80a6b' ><div class='avia_textblock av_inherit_color' ><h3><strong>BIMI-vereisten om van deze functie gebruik te maken</strong></h3> </div></section> <section class='av_textblock_section av-74ktjy5-d5262e5695208a3b27b9f63504e33ef0' ><div class='avia_textblock av_inherit_color' ><ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">E-mailverzenders met DMARC ingeschakeld met een verificatiebeleid van p=quarantine of hoger </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Afzenders met een geldig BIMI-record in hun DNS </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Verzenders met een geverifieerd merkcertificaat voor hun BIMI-logo van een bevoegde certificeringsinstantie</span></li> </ul> <p><strong><a href="https://powerdmarc.com/nl/gmail-blue-verified-checkmark/">Lees meer </a></strong></p> </div></section> <div class='hr av-6lx263h-aeeceafb9ac1ee4628d44fd3772bc13e hr-invisible avia-builder-el-105 el_after_av_textblock avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-696k94t-e34808acf73fc181f8e05d58590c1f89 av_one_half avia-builder-el-106 el_after_av_one_half avia-builder-el-last u-padding--large--ends--desk flex_column_div av-zero-column-padding' ><div class='hr av-5lrklp9-8776499d2141b2e2f8b15c58a9772bc7 hr-invisible avia-builder-el-107 el_before_av_image avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='avia-image-container av-5eyxl8d-7dfaed118c6ef629e87a28911f5f79ce av-styling- avia-align-center avia-builder-el-108 el_after_av_hr el_before_av_hr' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class="wp-image-53329 avia-img-lazy-loading-not-53329 avia_image" src="https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail.png" alt="BIMI" title="Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail" height="536" width="524" srcset="https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail.png 524w, https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail-293x300.png 293w, https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail-36x36.png 36w" sizes="(max-width: 524px) 100vw, 524px"></div></div></div> <div class='hr av-4qxbgt9-635dd8cf5c2e3e43593640a6f9035688 hr-invisible avia-builder-el-109 el_after_av_image avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_12' class='avia-section av-firkot-d302e2cad1c581b05b2f1e10517eb8b5 main_color avia-section-no-padding avia-no-border-styling avia-builder-el-110 el_after_av_section avia-builder-el-last u-padding--larger--ends u-padding--ends--portable avia-full-stretch avia-bg-style-fixed container_wrap fullsize' data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-3sf4o9p-1c4ff029365e1fa038cf72c3417f4a06 av_one_fifth avia-builder-el-111 el_before_av_three_fifth avia-builder-el-first first flex_column_div av-zero-column-padding' ></div><div class='flex_column av-3k557zx-6dc9725a23a9fc9743874a5379dea3dc av_three_fifth avia-builder-el-112 el_after_av_one_fifth el_before_av_one_fifth flex_column_div av-animated-generic fade-in' ><section class='av_textblock_section av-3723265-e960d261676e54f606265f541046c24a' ><div class='avia_textblock av_inherit_color' ><section class="av_textblock_section"> <h2 class="avia_textblock av_inherit_color" style="text-align: center;"><strong>Begin vandaag nog met PowerDMARC om alle nieuwste BIMI-functies te ontgrendelen!</strong></h2> </section> <p><img decoding="async" class="size-full wp-image-2180 aligncenter" src="https://powerdmarc.com/wp-content/uploads/2020/01/secure-email-powerdmarc.png" alt="beveiligde e-mail powerdmarc" width="102" height="86" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></p> </div></section> <div class='hr 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