Verifying the security of a website before browsing is essential to avoid potential risks such as identity theft, financial fraud, and malware infections. By ensuring a website’s security, individuals can confidently browse and interact online, knowing that their information is safeguarded.

The Importance of Having a Secure Website

Securing your website is important because it safeguards your data, protects your user’s privacy, and establishes trust with your audience.

Additionally, it helps prevent unauthorized access, data breaches, and potential damage to your online reputation.

Here are some of the main reasons:

Preventing Data Breaches and Hacks

A secure website helps prevent unauthorized access, data breaches, and hacking attempts that can lead to financial loss, legal consequences, and reputational damage.

Building Customer Trust and Confidence

When customers see that a company has secured their website, it enhances trust and confidence in the brand, encouraging more interactions, transactions, and long-term relationships.

Meeting Regulatory and Compliance Requirements

Companies must adhere to Many industries’ specific data protection regulations and compliance standards. Having a secure website helps meet these requirements and avoid penalties.

Preserving Brand Reputation

A security breach or compromise can severely damage a company’s reputation, losing customers, partners, and opportunities. A secure website helps maintain a positive brand image.

Ensuring Business Continuity

Website security measures help minimize downtime, prevent disruptions, and ensure the company’s online presence remains accessible to customers and users.

How To Verify Website Security?

One of the most important things you can do to protect yourself online is to verify a secure website before entering your personal information.

In today’s world, cybercriminals create fake websites that look identical to their legitimate counterparts.

This makes it difficult for users to determine which sites are legitimate and which ones are not.

Recent predictions forecast Cyber Monday e-commerce sales alone reaching over $11 billion this year. That’s why knowing if a website is safe is more important than ever.

You can take several steps to ensure that a website is safe before entering your personal information online.

To verify how secure the website is, you can take the following steps to ensure the protection of your data and online interactions:

1. Look for the Website Trust Seal

The first step to verifying the security of a website is to look for the Website Trust Seal. This seal is a symbol that indicates that a website has been verified as secure by a third-party organization.

The seal displays the name and email address of the organization that issued it, along with its website URL and contact information. Some seals will also display a number indicating how many other websites were verified before yours.

The best way to determine if a website has been verified is by looking at its homepage. They will usually display the seal on this page or in their footer area if verified.

2. Examine Website Design and Functionality

When assessing the authenticity and security of a website, it’s essential to closely examine website design and functionality, as they can provide valuable insights into whether the site is genuine or potentially deceptive, especially when considering the attention to detail often involved in building a website. If the site appears unprofessional, it could indicate that it is not secure. Some spammy sites will use templates from a website builder in an attempt to look more professional so look for inconsistencies in branding as well. For instance, understanding the differences between platforms like Wix vs Squarespace can help you identify whether a site has been built using a reliable builder or a less secure, generic template.

For example, if the website has a lot of pop-ups or asks for personal information without explaining why, it could be suspicious.

3. Verify the Use of HTTPS Protocol

A website using HTTPS protocol will have “https” in its address bar instead of “HTTP”, – which indicates that it’s using Hypertext Transfer Protocol Secure (HTTPS).

This protocol encrypts all data transmitted between users and servers so that third parties cannot read or intercept it. All sensitive information, such as personal data and passwords, will remain secure throughout transmission.

4. Utilize SSL Certificate Checkers

Several SSL certificate checkers are available online that allow users to input the URL of any website and find out if it has an SSL certificate installed on it.

These tools can be very helpful as they allow users to quickly determine if their favorite websites are secure. Make use of these services whenever possible to know whether your favorite websites are safe enough for shopping online.

5. Verify the Trust Seals Displayed on the Website

Many websites have trust seals displayed on their site to show that they follow industry standards and best practices regarding security.

These seals give users confidence in their online transactions because they know the site takes security seriously and won’t compromise their data. Trust seals are just one of the essential features a site needs to inspire confidence in visitors, alongside comprehensive contact information for the company in question. If the site allows its customers to get in touch with the use of VoIP software, this is another indicator of trustworthiness to look out for.

6. Review the Privacy Policy of the Website

Reviewing a website’s privacy policy is an important step in determining if it’s safe. The privacy policy should clearly state what information is collected, how it’s used and who has access to it.

If you don’t see anything about data collection, then it’s safe to assume that they aren’t collecting any information from you (unless they state otherwise).

If you do see something about data collection, then take a look at their data retention policy.

Make sure that they’re not keeping any unnecessary data (like IP addresses or cookies) on their servers after your interaction has ended because that could be used against you later on down the road.

7. Check Website Reputation With Reputation Services

Reputation services are an excellent way to verify the legitimacy of a website.

You can use them to see if there have been any complaints or reports about potential phishing scams, poor customer service or other problems reported by other users.

This is especially important when looking at an online retailer or financial institution because it can help you avoid sites that hackers or scammers have compromised.

8. Scan Website Security With Security Scanners

Security scanners are another great way to verify secure websites. They allow you to scan pages for malware and phishing attempts before going further with your research.

These tools also analyze websites for vulnerabilities and other issues that could lead to security breaches in the future.

9. Ensure Secure Payment Methods Are Available

Before making any purchases online, ensure your payment method provider supports secure transactions on the site.

Some websites may only accept credit cards. Others may only accept PayPal payments, while others might offer both options and more.

10. Conduct Website Vulnerability Testing

If you want to learn more about how secure a website is, consider conducting vulnerability testing on it.

Many different types of tests can be performed, but one example would be running an automated scan tool against the website to see if there are any known vulnerabilities.

This will provide valuable information about what areas need improvement so that they can be addressed before hackers exploit them for malicious purposes.

Leveraging DMARC for Domain Name Legitimacy and Email Security

Implementing DMARC adds extra security to your email communications, protects your domain from abuse, and establishes your website as a legitimate and trustworthy online presence.

Here are some reasons how DMARC (Domain-based Message Authentication, Reporting, and Conformance) helps in establishing a legitimate and secure website:

Email Authentication: DMARC enables email authentication using SPF and DKIM. This ensures that emails from your domain are legitimate and helps prevent email spoofing and phishing attacks.
Protection Against Email Fraud: DMARC helps protect your domain from being used in email fraud schemes, such as CEO fraud, business email compromise, and phishing campaigns. By implementing a DMARC policy, you can instruct email receivers on handling emails that fail authentication, reducing the risk of your domain being exploited for fraudulent activities.
Enhancing Brand Reputation: DMARC helps safeguard your brand reputation by preventing unauthorized use of your domain in malicious or fraudulent activities. By ensuring that only legitimate emails are sent using your domain, you protect your customers, partners, and stakeholders from potential scams and maintain the integrity of your brand.
Improved Deliverability: Implementing DMARC with strict policies can enhance email deliverability. Internet Service Providers (ISPs) and email receivers are more likely to trust emails from domains with DMARC in place, reducing the chances of your legitimate emails being flagged as spam or blocked.
Actionable Reporting: DMARC provides detailed reports on email authentication results, including information on authorized and unauthorized use of your domain. These reports help you monitor and analyze email traffic, identify potential threats, and take necessary actions to mitigate risks.

Final Words

It may be a simple thing to say, it seems obvious, but the first and most important step is to always be vigilant when browsing the web. While it would be impossible to eliminate all security threats, arming yourself with some basic measures will better prepare you for the threats.So while doing all these other things, remember to check for a padlock in the URL bar!

About
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Ahona Rudra

Domain & Email Security Expert at PowerDMARC

Ahona is the Marketing Manager at PowerDMARC, with 5+ years of experience in writing about cybersecurity topics, specializing in domain and email security. Ahona holds a post-graduation degree in Journalism and Communications, solidifying her career in the security sector since 2019.

10 Steps to Check if a Website is Secure