BIMI-Logo Anforderungen & Einrichtung

Steigern Sie das E-Mail-Vertrauen und die Markenbekanntheit mit BIMI: Machen Sie Ihr BIMI-Logo noch heute fertig

BIMI

Was ist BIMI?

BIMI(Brand Indicators for Message Identification) ist ein E-Mail-Authentifizierungsprotokoll, das Ihr Markenlogo zu allen von Ihnen gesendeten E-Mails hinzufügt. Sie werden sich vielleicht wundern, dass Ihr E-Mail-Client als Empfänger der E-Mail bereits Markenlogos anzeigt. Wichtig ist jedoch, wer die Kontrolle über die Logos hat!

In der Regel werden die Logos von den Anbietern von E-Mail-Clients automatisch zusammengestellt und aus verschiedenen Quellen bezogen. Je nach E-Mail-Client und Gerät werden unterschiedliche Logos angezeigt.

Warum das BIMI-Logo wichtig ist

Da immer mehr Mailbox-Anbieter das Protokoll übernehmen, kann BIMI als hervorragendes Marketinginstrument für Unternehmen in aller Welt dienen. Der Implementierungsprozess vereinfacht sich auf ein paar Mausklicks, wenn Sie einen gehosteten Dienst in Anspruch nehmen, und die Vorteile sind zahlreich. 

Wenn Sie BIMI verwenden, um Ihr einzigartiges Markenlogo an E-Mails anzuhängen, die Ihre Kunden von Ihrem Unternehmen erhalten, hinterlassen Sie nicht nur einen bleibenden Eindruck, sondern geben ihnen auch einen visuellen Hinweis darauf, dass Sie eine vertrauenswürdige Quelle sind.

Wie funktioniert BIMI?

BIMI funktioniert, indem das Logo einer Marke an ausgehende E-Mails angehängt wird, die im Posteingang des Empfängers als Zeichen der visuellen Überprüfung angezeigt werden. Mit der BIMI-E-Mail-Spezifikation haben Domaininhaber und Marken die Kontrolle über ihre offiziell angezeigten Logos, die in allen ausgehenden E-Mails der unterstützten Mailbox-Anbieter konsistent beibehalten werden. Das offizielle Markenlogo ist das wichtigste Erkennungsmerkmal Ihrer Marke, weshalb die Anbringung des Logos in jeder E-Mail, die Ihre Kunden, Partner und Mitarbeiter erhalten, ein Gefühl des Vertrauens und der Sicherheit vermittelt.

Das BIMI-Logo auf Ihrer E-Mail-Nachricht zieht sofort die Aufmerksamkeit des Empfängers auf sich, hinterlässt einen starken ersten Eindruck in den E-Mail-Postfächern, bildet die Grundlage für die Identität Ihrer Marke, erhöht die Sicherheit, grenzt Sie von Ihren Wettbewerbern ab und fördert die Markentreue. BIMI-Logos sind nicht nur eine wirksame Sicherheitsmaßnahme für E-Mails, sondern haben sich auch zu einem echten Pluspunkt für E-Mail-Vermarkter entwickelt.

BIMI-Logo
BIMI

BIMI-Logo Anforderungen

BIMI hat bestimmte Anforderungen beim Hochladen Ihres Markenlogos:

  • DMARC-Einrichtung: Danach müssen Sie DMARC für Ihre Domäne mit einer Richtlinie von Quarantäne oder höher (Ablehnung) einrichten. Die DMARC-Einrichtung ist obligatorisch für die Anzeige des BIMI-Logos.

  • Das Logo muss im SVG-Format vorliegen: Eine wichtige Anforderung an das BIMI-Logo ist, dass Ihr Logo im SVG-Format vorliegen muss. Skalierbare Vektorgrafiken (SVG) sind ein beliebtes Format, das für verschiedene Elemente moderner Websites und Anwendungen verwendet wird. Im Gegensatz zu den beliebten Bitmap-Formaten wie GIF, JPG und PNG bestehen Vektorgrafiken aus Linien und Kurven, die sich leicht skalieren lassen, ohne dass Details verloren gehen. SVG ist vergleichsweise leicht, wird schnell geladen und lässt sich leicht an die Größe anpassen.

  • Das Bild muss quadratisch sein: Für die BIMI-Implementierung spielen die genauen Abmessungen des Logos keine Rolle, da es im SVG-Format hochgeladen wird und somit leicht skalierbar ist. Das Bild muss jedoch quadratisch sein und das Seitenverhältnis muss 1:1 sein.

  • Das Logo muss dem SVG-BIMI-Profil entsprechen: Der SVG-Standard ist zwar sehr vielseitig und bietet eine Reihe von Versionen zur Auswahl, aber die beste Übereinstimmung mit den SVG-BIMI-Spezifikationen ist SVG 1.2 Tiny.

Wie bereitet man die SVG-Datei korrekt für BIMI vor?

Für die Erstellung eines BIMI-konformen Logos wird in der Regel Adobe Illustrator verwendet:

Um Ihre SVG richtig vorzubereiten, müssen Sie nur Folgendes tun:

  • Öffnen Sie Ihr Firmenlogo in Adobe Illustrator und prüfen Sie die Objekte, um sicherzustellen, dass keine Bitmaps, verknüpften Dateien, Texte oder Gruppen vorhanden sind. Vergewissern Sie sich, dass die Kontroll-Symbolleiste im Fenstermenü aktiviert ist, um das Logo zu prüfen.

  • Falls Ihr Logo bildbasiert ist, können Sie die Schaltfläche Bild nachzeichnen verwenden, um Ihr Bild in eine Grafik umzuwandeln.

  • SVG für BIMI unterstützt keine Textobjekte. Falls Ihr Logo Text enthält, wird dieser in der Steuerungs-Symbolleiste als "Typ" angezeigt. Um Textobjekte zu entfernen, markieren Sie Ihre Textebene und wählen Sie die Option "Umrisse erstellen" aus dem Menü "Typ". Die Steuerungs-Symbolleiste identifiziert das Textobjekt nicht mehr als "Typ", sondern als "Gruppe".

  • Zuletzt müssten Sie alle Gruppen aufheben, um sicherzustellen, dass der Export des SVG reibungslos funktioniert. Am einfachsten ist es, wenn Sie Strg+A drücken, um alle Objekte auszuwählen, und dann im Menü "Objekt" auf die Option "Gruppierung aufheben" klicken. Eventuell müssen Sie diesen Vorgang wiederholen, bis alle Gruppen im Dokument entgruppiert sind.

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svg speichern

BIMI Logo SVG-Datei exportieren

  • Um den BIMI SVG-Spezifikationen zu entsprechen, muss das Logo quadratisch sein. Um dies zu erreichen, müssen Sie eine neue Datei erstellen, ohne die aktuelle Datei zu schließen. Vergewissern Sie sich, dass die neue Datei quadratisch ist und ein Seitenverhältnis von 1:1 hat und dass der Farbmodus RGB und nicht CMYK ist.

  • Navigieren Sie zur Originaldatei und drücken Sie Strg+A, um alle Objekte auszuwählen. Kopieren Sie alle Objekte aus der Originaldatei und fügen Sie sie in die neue Datei ein, die Sie in quadratischen Abmessungen erstellt haben.

  • Klicken Sie auf die Option "Speichern" im Menü "Datei", um die Datei zu speichern. Stellen Sie sicher, dass das Dateiformat im Zielordner auf SVG und nicht auf SVG komprimiert eingestellt ist.

  • Beachten Sie, dass sich ein SVG-Dialogfeld öffnet. Wählen Sie unter "SVG-Profile" in der Box "SVG Tiny 1.2". Stellen Sie unter der Schaltfläche "Weitere Optionen" das Kriterium "Dezimalstellen" auf 1, 2 oder 3 ein, um Details zu erhalten, je nachdem, wie komplex Ihr Logo ist.

  • Lastly, click on the “SVG Code” button to review the code, which opens up in a file editor. Make sure that the line starting with

  • Klicken Sie abschließend auf die Schaltfläche "OK" im Dialogfeld, um die konforme Logo-Bilddatei zu speichern.

Codebereinigung

  • Sie können einen beliebigen Texteditor verwenden, um den Code nach dem Exportieren Ihrer SVG-Datei manuell zu bereinigen.

  • Sie können damit beginnen, den markierten Abschnitt mit den Informationen über die verwendete Version von Adobe Illustrator zu entfernen.

  • Then find the x=”0px” y=”0px” from the line starting with

  • Dann müssen Sie das baseProfile="tiny" finden und durch baseProfile="tiny-ps" ersetzen.

  • Als nächstes müssen Sie die erforderlichen tag into your SVG below the <svg…>. The purpose of the title is to provide accessibility so that it reflects your brand.</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> <li><div class='iconlist_icon av-lqmdubks-1-12-07453fc6668b8a6c028997f9be19770e avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true"></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header" aria-label="Icon: "></header><div class='iconlist_content' ><p><span style="font-weight: 400;">Speichern Sie schließlich die Datei und verwenden Sie unseren Validator, um sicherzustellen, dass Ihr SVG korrekt validiert wird.</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> </ul></div> <section class='av_textblock_section av-ggc60kd-a658008d5b8bc2b08a1ee2ac15caed23' ><div class='avia_textblock' ><p><span style="font-weight: 400;">Alternativ können Sie Ihr BIMI-Logo auch sofort in SVG Tiny 1.2 umwandeln, mit unserem automatischen</span> <span style="font-weight: 400;">BIMI SVG-Logo-Konverter</span><span style="font-weight: 400;">.</span></p> </div></section></div><div class='flex_column av-foujau5-92690df628a5211dcdc331b8d641cbb7 av_three_fifth avia-builder-el-63 el_after_av_two_fifth avia-builder-el-last flex_column_div av-zero-column-padding' ><div class='avia-image-container av-f9er5ml-23a12503f400cff80c0659a4799c0c36 av-styling- avia-align-center avia-builder-el-64 avia-builder-el-no-sibling' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-12288 avia-img-lazy-loading-not-12288 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/12/svg-code.png" alt='svg-Code' title='svg code' height="434" width="711" /></div></div></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_8' class='avia-section av-a0vlvnh-45a7867f560541513b8e97500788dcd2 main_color avia-section-no-padding avia-no-border-styling avia-builder-el-65 el_after_av_section el_before_av_section u-padding--ends avia-bg-style-fixed container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-9g75gu5-3504bb59287b8744029bf30c55efd6c0 av_one_half avia-builder-el-66 el_before_av_one_half avia-builder-el-first u-padding--large--ends--desk first flex_column_div av-zero-column-padding' ><div class='hr av-953pr31-922c28466037fb34727020cd5caf72d2 hr-invisible avia-builder-el-67 el_before_av_textblock avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-8ce58wt-35d81f8210bc2f6e13652aace6dec34a' ><div class='avia_textblock av_inherit_color' ><h2 id="which-inbox-providers-support-bimi"><strong>Welche Posteingangsanbieter unterstützen BIMI?</strong></h2> </div></section> <section class='av_textblock_section av-85r3pj1-8c50e11750f792038029360ffe5c09cf' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Nach Angaben der BIMI-Gruppe sind die wichtigsten Mailbox-Anbieter, die derzeit die Anzeige des BIMI-Logos unterstützen, Google, Yahoo, Apple Mail (iOS 16, iPadOS 16 und macOS Ventura 13 oder höher sowie iCloud.com), Cloudmark, Fastmail, La Poste, Onet Poczta und Zone, wobei in den kommenden Jahren mit einer wesentlich breiteren Akzeptanz zu rechnen ist.</span></p> </div></section> <div class='hr av-6lx263h-aeeceafb9ac1ee4628d44fd3772bc13e hr-invisible avia-builder-el-70 el_after_av_textblock avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-696k94t-e34808acf73fc181f8e05d58590c1f89 av_one_half avia-builder-el-71 el_after_av_one_half avia-builder-el-last u-padding--large--ends--desk flex_column_div av-zero-column-padding' ><div class='hr av-5lrklp9-8776499d2141b2e2f8b15c58a9772bc7 hr-invisible avia-builder-el-72 el_before_av_image avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='avia-image-container av-5eyxl8d-a2bdf1f4b5d5282f83f4e9afb09f99fa av-styling- avia-align-center avia-builder-el-73 el_after_av_hr el_before_av_hr' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class="wp-image-59819 avia-img-lazy-loading-not-59819 avia_image" src="https://powerdmarc.com/wp-content/uploads/2024/10/Which-Inbox-Providers-Support-BIMI.png" alt="" title="Which-Inbox-Providers-Support-BIMI" height="536" width="524" srcset="https://powerdmarc.com/wp-content/uploads/2024/10/Which-Inbox-Providers-Support-BIMI.png 524w, https://powerdmarc.com/wp-content/uploads/2024/10/Which-Inbox-Providers-Support-BIMI-293x300.png 293w, https://powerdmarc.com/wp-content/uploads/2024/10/Which-Inbox-Providers-Support-BIMI-36x36.png 36w" sizes="(max-width: 524px) 100vw, 524px"></div></div></div> <div class='hr av-4qxbgt9-635dd8cf5c2e3e43593640a6f9035688 hr-invisible avia-builder-el-74 el_after_av_image avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_9' class='avia-section av-1fqnklst-4877b337c2a7902b3b5cb137e831b6e2 main_color avia-section-default avia-no-border-styling avia-builder-el-75 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <section class='av_textblock_section av-550c7kt-ae55b56ee0c0996aaf403b22ef406379' ><div class='avia_textblock av_inherit_color' ><h2 style="text-align: center;" id="the-need-for-bimi-and-visual-verifications"><b>Die Notwendigkeit von BIMI und visuellen Überprüfungen</b></h2> </div></section> <section class='av_textblock_section av-1eyr8hfh-0fcaebac58ed0f082ac780df27723da2' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><span style="font-weight: 400;">Es liegt in der menschlichen Natur, sich auf Dinge zu verlassen, die visuell überprüft werden können. BIMI hebt sich von typischen E-Mail-Authentifizierungsprotokollen wie </span><a href="https://powerdmarc.com/de/all-about-spf-dkim-dmarc/" data-wpel-link="internal" target="_self" rel="follow"><span style="font-weight: 400;">DKIM, SPF und DMARC</span></a><span style="font-weight: 400;"> ab, indem es den E-Mail-Absendern erlaubt, ihre Markenlogos als Zeichen der visuellen Verifizierung darzustellen, was die folgenden Vorteile haben kann:</span></p> </div></section> <div class='flex_column av-1ege0gzh-f671d660f7c00d0eb2603eb60201af5d av_one_half avia-builder-el-78 el_after_av_textblock el_before_av_one_half first flex_column_div column-top-margin' ><div class='avia-icon-list-container av-1dp6fzdp-6b355dcdc960010bdaa1ac2648742ce4 avia-builder-el-79 avia-builder-el-no-sibling'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-1dp6fzdp-6b355dcdc960010bdaa1ac2648742ce4 avia-iconlist-animate'> <li><div class='iconlist_icon av-1dc7qa9p-d03e92a6aae59cdec73c6843c59786e3 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true"></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header" aria-label="Icon: "></header><div class='iconlist_content' ><p><span style="font-weight: 400;">Erhöhte E-Mail-Beteiligungsraten</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> <li><div class='iconlist_icon av-1d13vke5-0f4dac3ac336fd6cc8f0f9b3ca396455 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true"></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header" aria-label="Icon: "></header><div class='iconlist_content' ><p><span style="font-weight: 400;">Verbesserte Zustellbarkeit von E-Mails</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> </ul></div></div><div class='flex_column av-1beeu1b1-5f15b219558423659b4c5b436b1c2200 av_one_half avia-builder-el-80 el_after_av_one_half avia-builder-el-last flex_column_div column-top-margin' ><div class='avia-icon-list-container av-1b25pz7h-f6e8be56d501ec70915fc8a2c54d3a95 avia-builder-el-81 avia-builder-el-no-sibling'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-1b25pz7h-f6e8be56d501ec70915fc8a2c54d3a95 avia-iconlist-animate'> <li><div class='iconlist_icon av-1aj9oo1p-c5a3f981c951e7c7cd803f8fdf9478be avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true"></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header" aria-label="Icon: "></header><div class='iconlist_content' ><p><span style="font-weight: 400;">Stärkere E-Mail-Authentifizierung</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> <li><div class='iconlist_icon av-1a24xqhp-6a4d7497221046237b503129544daaea avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true"></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header" aria-label="Icon: "></header><div class='iconlist_content' ><p><span style="font-weight: 400;">Schutz vor E-Mail-Betrug, Kompromittierung von Geschäfts-E-Mails und gefährlichen </span><a href="https://powerdmarc.com/de/what-is-a-phishing-email/" data-wpel-link="internal" target="_self" rel="follow"><span style="font-weight: 400;">Phishing-E-Mails</span></a></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> </ul></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_10' class='avia-section av-192rwot9-e401bed29952552e26a85a08838f5dfa main_color avia-section-default avia-no-border-styling avia-builder-el-82 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <section class='av_textblock_section av-18rzwhvh-29541e1aef9a91937c65c1f65e4f40d0' ><div class='avia_textblock av_inherit_color' ><h2 style="text-align: center;" id="4-easy-steps-to-start-your-bimi-journey"><b>4 einfache Schritte, um Ihre BIMI-Reise zu beginnen</b></h2> </div></section> <section class='av_textblock_section av-18gn24rh-e670fe1ce80d658032a2482fbfcef4f6' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><span style="font-weight: 400;">Um mit BIMI zu beginnen und Ihr BIMI-Bild einzurichten, gehen Sie folgendermaßen vor:</span></p> </div></section> <div class='flex_column av-17sfwof1-221dcb3d61d05c09ede56a65ce89be9e av_one_fourth avia-builder-el-85 el_after_av_textblock el_before_av_one_fourth first flex_column_div column-top-margin' ><div class='avia-image-container av-16t3rs59-7094a7a4705ced7f31ce4bf47451629d av-styling- avia-align-center avia-builder-el-86 el_before_av_textblock avia-builder-el-first' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-8078 avia-img-lazy-loading-not-8078 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/06/step-one.png" alt='Schritt eins' title='step one' height="123" width="432" srcset="https://powerdmarc.com/wp-content/uploads/2020/06/step-one.png 432w, https://powerdmarc.com/wp-content/uploads/2020/06/step-one-300x85.png 300w" sizes="(max-width: 432px) 100vw, 432px" /></div></div></div> <section class='av_textblock_section av-m2pevg6d-6b70c71c4643ce22a1b88c1d7bdcddfe' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><strong>Erfüllen Sie die Anforderungen für das BIMI-Logo</strong></p> </div></section> <section class='av_textblock_section av-m2pdzhnn-558c2677893991d91d8aa5d5c2472236' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><strong><a href="https://powerdmarc.com/de/how-to-publish-a-bimi-record/" data-wpel-link="internal" target="_self" rel="follow">Mehr erfahren</a></strong></p> </div></section></div><div class='flex_column av-16nc1n6l-60fc39379f812a00d4787dc1cdf16a30 av_one_fourth avia-builder-el-89 el_after_av_one_fourth el_before_av_one_fourth flex_column_div column-top-margin' ><div class='avia-image-container av-15lgra71-f7899e1af0ed2494dc958ad83c3b1b96 av-styling- avia-align-center avia-builder-el-90 el_before_av_textblock avia-builder-el-first' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-8079 avia-img-lazy-loading-not-8079 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/06/step-two.png" alt='Schritt zwei' title='step two' height="123" width="432" srcset="https://powerdmarc.com/wp-content/uploads/2020/06/step-two.png 432w, https://powerdmarc.com/wp-content/uploads/2020/06/step-two-300x85.png 300w" sizes="(max-width: 432px) 100vw, 432px" /></div></div></div> <section class='av_textblock_section av-17j8xt8d-ae31f335bab72c690483aad93fee6c59' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><strong>Implementierung von DMARC in einer Durchsetzungsrichtlinie</strong></p> </div></section> <section class='av_textblock_section av-m2pe0tca-fa31f2f554bd1be3d89f1c7d2d89e629' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><strong><a href="https://powerdmarc.com/de/what-is-dmarc-policy/" data-wpel-link="internal" target="_self" rel="follow">Mehr erfahren</a></strong></p> </div></section></div><div class='flex_column av-151mq4e5-d87e2d799460a31b72683bf507fc6ff8 av_one_fourth avia-builder-el-93 el_after_av_one_fourth el_before_av_one_fourth flex_column_div column-top-margin' ><div class='avia-image-container av-14ecqifx-3194051c192aae0c8e958dde2da18ea5 av-styling- avia-align-center avia-builder-el-94 el_before_av_textblock avia-builder-el-first' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-8080 avia-img-lazy-loading-not-8080 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/06/step-three.png" alt='Schritt drei' title='step three' height="123" width="432" srcset="https://powerdmarc.com/wp-content/uploads/2020/06/step-three.png 432w, https://powerdmarc.com/wp-content/uploads/2020/06/step-three-300x85.png 300w" sizes="(max-width: 432px) 100vw, 432px" /></div></div></div> <section class='av_textblock_section av-m2pe18a0-b61129e8b2d2f1bf605959997b90de2c' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><strong>Konvertieren Sie Ihr BIMI-Logo in SVG tiny 1.2</strong></p> </div></section> <section class='av_textblock_section av-m2pe1pqw-dda9c1a4bc45eacb8c226396822e04ed' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><strong><a href="https://powerdmarc.com/de/bimi-svg-logo-converter-tool/" data-wpel-link="internal" target="_self" rel="follow">Mehr erfahren</a> </strong></p> </div></section></div><div class='flex_column av-13pq3sd9-1e83336197b940be514a5e31cd724864 av_one_fourth avia-builder-el-97 el_after_av_one_fourth avia-builder-el-last flex_column_div column-top-margin' ><div class='avia-image-container av-12t1xyt9-8a82675e9aafe2380652475774f6ccb9 av-styling- avia-align-center avia-builder-el-98 el_before_av_textblock avia-builder-el-first' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-8081 avia-img-lazy-loading-not-8081 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/06/step-four.png" alt='Schritt vier' title='step four' height="123" width="432" srcset="https://powerdmarc.com/wp-content/uploads/2020/06/step-four.png 432w, https://powerdmarc.com/wp-content/uploads/2020/06/step-four-300x85.png 300w" sizes="(max-width: 432px) 100vw, 432px" /></div></div></div> <section class='av_textblock_section av-m2pe26xw-31fa38b106c53f65a21532c9b2aab3db' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><strong>Erstellen und veröffentlichen Sie Ihren BIMI-Eintrag im DNS</strong></p> </div></section> <section class='av_textblock_section av-m2pe2jfw-db88177e2847ebc3cbecac228c57ee3a' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><strong><a href="https://powerdmarc.com/de/bimi-record-generator/" data-wpel-link="internal" target="_self" rel="follow">Mehr erfahren</a></strong></p> </div></section></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_11' class='avia-section av-5cpq2bh-02d7c6c7f524809e93c7aecec4821d01 main_color avia-section-no-padding avia-no-border-styling avia-builder-el-101 el_after_av_section el_before_av_section u-padding--ends avia-bg-style-fixed container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-4r754al-5625d06e4bf7b23031c67a24e11e23c1 av_one_half avia-builder-el-102 el_before_av_one_half avia-builder-el-first u-padding--large--ends--desk first flex_column_div av-zero-column-padding' ><div class='hr av-49murul-f62455b4ebde93f43726737df24d37a2 hr-invisible avia-builder-el-103 el_before_av_image avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='avia-image-container av-m2pg0oyi-b86ebea29fec0a13a2b9a947779376a1 av-styling- avia-align-center avia-builder-el-104 el_after_av_hr el_before_av_hr' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class="wp-image-59822 avia-img-lazy-loading-not-59822 avia_image" src="https://powerdmarc.com/wp-content/uploads/2024/10/How-to-Setup-BIMI-Image.png" alt="" title="How-to-Setup-BIMI-Image" height="536" width="524" srcset="https://powerdmarc.com/wp-content/uploads/2024/10/How-to-Setup-BIMI-Image.png 524w, https://powerdmarc.com/wp-content/uploads/2024/10/How-to-Setup-BIMI-Image-293x300.png 293w, https://powerdmarc.com/wp-content/uploads/2024/10/How-to-Setup-BIMI-Image-36x36.png 36w" sizes="(max-width: 524px) 100vw, 524px"></div></div></div> <div class='hr av-egu9gd-259c9399c01b3b92461cdc476a9398c1 hr-invisible avia-builder-el-105 el_after_av_image avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-3cfeial-519ae212f156571ca2a6b9e21a4aa410 av_one_half avia-builder-el-106 el_after_av_one_half avia-builder-el-last u-padding--large--ends--desk flex_column_div av-zero-column-padding' ><div class='hr av-2wn6ejh-4ef100b965b34c53fa4b3d0e5f92c55e hr-invisible avia-builder-el-107 el_before_av_textblock avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-m2pexrn4-3bf959fba3e4175cb13a9657aa44d7b2' ><div class='avia_textblock av_inherit_color' ><h2 id="how-to-setup-bimi-image"><strong>Wie richtet man ein BIMI-Bild ein?</strong></h2> </div></section> <section class='av_textblock_section av-m2peydg2-d52d7a0ec5e1f048b6e5898c3aa8e7ab' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Um BIMI zu implementieren, müssen Sie zunächst Ihre bestehende DMARC-Richtlinie durchsetzen, indem Sie sie entweder auf Ablehnung oder Quarantäne einstellen.</span></p> <p><span style="font-weight: 400;">Nachdem Sie DMARC erfolgreich durchgesetzt haben, können Sie die Vorteile von BIMI in der E-Mail-Domäne Ihres Unternehmens nutzen! Ähnlich wie jeder andere E-Mail-Authentifizierungsstandard wird BIMI in Ihrer Domäne als Text (TXT)-Eintrag gespeichert.</span></p> <p><span style="font-weight: 400;">Der/die BIMI-Eintrag(e) befindet/befinden sich im "_bimi"-Raum Ihres DNS, wobei der Standard-BIMI-Eintrag "default._bimi" lautet. Der Textteil enthält die Kennung der Datensatzversion (v=BIMI1), die URL zum Logo (l=) und die URL zum Logo-Zertifikat (VMC), falls vorhanden (a=).</span></p> <p><span style="font-weight: 400;">Ein vollständiger BIMI-Datensatz würde wie folgt aussehen:</span></p> <p><span style="font-weight: 400;">standard._bimi IN TXT "v=BIMI1;l=https://url.to/your.file.svg;a=https://url.to/certificate.pem"</span></p> </div></section> <div class='hr av-2hhxmql-7bf83e243c7c163f4c659ec13c8800b9 hr-invisible avia-builder-el-110 el_after_av_textblock avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_12' class='avia-section av-eu6ni4d-4848d3e1a3d9ba7b9ab6a2fb7320086b main_color avia-section-default avia-no-border-styling avia-builder-el-111 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <section class='av_textblock_section av-m2pf0ogl-f3a6af4a29ab01ffa1887a4cc6cca322' ><div class='avia_textblock av_inherit_color' ><h2 style="text-align: center;" id="why-is-my-bimi-logo-not-showing"><strong>Warum wird mein BIMI-Logo nicht angezeigt?</strong></h2> </div></section> <div class='hr av-m2pg4dy2-2392b5057b631d639a8f32ad47c4d8da hr-invisible avia-builder-el-113 el_after_av_textblock el_before_av_one_half'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='flex_column av-el6gz8d-d90763ec271da9d58d106b67b7e7e20a av_one_half avia-builder-el-114 el_after_av_hr el_before_av_one_half first flex_column_div' ><section class='av_textblock_section av-dnq7hx9-83b6ebefd7245400f1650ef41a6024f4' ><div class='avia_textblock av_inherit_color' ><h3 style="text-align: left;" id=""><strong><img decoding="async" class="wp-image-59821 alignleft" src="https://powerdmarc.com/wp-content/uploads/2024/10/bimi.png" alt="" width="50" height="50" title="BIMI Logo Requirements & Setup" srcset="https://powerdmarc.com/wp-content/uploads/2024/10/bimi.png 289w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-80x80.png 80w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-36x36.png 36w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-180x180.png 180w" sizes="(max-width: 50px) 100vw, 50px" /></strong></h3> <h3 style="text-align: left;" id="case-1-your-receivers-mailbox-provider-doesnt-support-bimi"><strong>Fall 1: Der Mailbox-Anbieter Ihres Empfängers unterstützt BIMI nicht</strong></h3> </div></section> <section class='av_textblock_section av-d1w4vx9-74eda1d1304e5255e8f46f89cc70f3d4' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Einer der häufigsten Gründe dafür, dass Ihr BIMI-Logo nicht wie erwartet angezeigt wird, ist, dass der Mailbox-Anbieter Ihres Empfängers das Protokoll nicht unterstützt. Wenn zum Beispiel MS O365 verwendet wird, wird Ihr BIMI-Logo nicht angezeigt, da Microsoft derzeit die Anzeige von </span><a href="https://zero1magazine.com/2023/10/21/latest-trends-in-logo-design/" rel="noopener" data-wpel-link="external" target="_blank"><span style="font-weight: 400;">Markenlogos</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Angenommen, Ihr Empfänger nutzt Gmail, Yahoo!, AOL oder Fastmail für den E-Mail-Verkehr. In diesem Fall wird Ihr Logo angezeigt, wenn Sie das Protokoll konfiguriert und Ihr SVG-Logo ordnungsgemäß gehostet haben und die BIMI-Logospezifikationen einhalten.</span></p> <p><span style="font-weight: 400;">Sie können unseren kostenlosen BIMI SVG-Logo-Konverter oder einen </span><a href="https://www.adobe.com/express/create/logo" rel="noopener" data-wpel-link="external" target="_blank"><span style="font-weight: 400;">Logo-Hersteller</span></a><span style="font-weight: 400;"> verwenden, um ein BIMI-konformes Logo zu erstellen, das alle erforderlichen Spezifikationen erfüllt, damit es korrekt angezeigt wird.</span></p> </div></section></div><div class='flex_column av-c3e2dp9-bfe941d79d27206043b92a220780e886 av_one_half avia-builder-el-117 el_after_av_one_half el_before_av_hr flex_column_div' ><section class='av_textblock_section av-b47advh-3e6462709df45be5138dea1a97461a44' ><div class='avia_textblock av_inherit_color' ><h3 style="text-align: left;" id=""><strong><img decoding="async" class="wp-image-59821 alignleft" src="https://powerdmarc.com/wp-content/uploads/2024/10/bimi.png" alt="" width="50" height="50" title="BIMI Logo Requirements & Setup" srcset="https://powerdmarc.com/wp-content/uploads/2024/10/bimi.png 289w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-80x80.png 80w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-36x36.png 36w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-180x180.png 180w" sizes="(max-width: 50px) 100vw, 50px" /></strong></h3> <h3><strong>Fall 2:<br /> Der Absender hat kein VMC</strong></h3> </div></section> <section class='av_textblock_section av-asf7bod-a790ba06ab84769feffacbcd46856004' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Gmail hat Verified Mark Certificates zu einem obligatorischen Zusatz für den Absender bei der Veröffentlichung seines BIMI-Datensatzes gemacht. VMC ist für einige der unterstützenden Mailbox-Anbieter optional, für Gmail-Nutzer ist es jedoch obligatorisch, da sonst das Logo des Absenders nicht angezeigt würde.</span></p> <p><span style="font-weight: 400;">Sie können Ihr Zertifikat kaufen, indem Sie sich mit einer vertrauenswürdigen Zertifizierungsstelle in Verbindung setzen. Laden Sie das Zertifikat zusammen mit Ihrem BIMI-konformen Logo hoch, damit Ihr Logo in den Posteingängen von Google Mail angezeigt wird!</span></p> </div></section></div><div class='hr av-1w3efml-c6f5e585a0520e153a22b25d6dbd36d1 hr-invisible avia-builder-el-120 el_after_av_one_half el_before_av_one_half'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='flex_column av-1lyfpst-eecc075804126f5a5d1526ddd3670e54 av_one_half avia-builder-el-121 el_after_av_hr el_before_av_one_half first flex_column_div' ><section class='av_textblock_section av-m2pf470r-a177aff07e32b04d8bd382b2623dffd9' ><div class='avia_textblock av_inherit_color' ><h3 style="text-align: left;" id="case-3-you-have-not-enforced-your-dmarc-policy"><strong><img decoding="async" class="wp-image-59821 alignleft" src="https://powerdmarc.com/wp-content/uploads/2024/10/bimi.png" alt="" width="50" height="50" title="BIMI Logo Requirements & Setup" srcset="https://powerdmarc.com/wp-content/uploads/2024/10/bimi.png 289w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-80x80.png 80w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-36x36.png 36w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-180x180.png 180w" sizes="(max-width: 50px) 100vw, 50px" />Fall 3: Sie haben Ihre DMARC-Richtlinie nicht durchgesetzt</strong></h3> </div></section> <section class='av_textblock_section av-m2pf4gp6-bbf21c83b760e2c90112afe6c0b8116c' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Eine erzwungene </span><a href="https://powerdmarc.com/de/what-is-dmarc-policy/" data-wpel-link="internal" target="_self" rel="follow"><span style="font-weight: 400;">DMARC-Richtlinie</span></a><span style="font-weight: 400;"> von entweder p=reject oder p=quarantine ist für die Konfiguration von BIMI zwingend erforderlich. Obwohl es sich bei BIMI nicht direkt um ein Sicherheitsprotokoll handelt, wird es daher als ein großartiger Verbündeter angesehen, der die Durchsetzung und Annahme von E-Mail-Authentifizierungsprotokollen wie DMARC unterstützt.</span></p> <p><span style="font-weight: 400;">Registrieren Sie sich für einen </span><a href="https://app.powerdmarc.com/en/members?signup" data-wpel-link="external" target="_blank"><span style="font-weight: 400;">DMARC-Analysator</span></a><span style="font-weight: 400;"> in Ihrem Unternehmen, damit Sie schneller zu einer durchgesetzten Richtlinie übergehen können, ohne die Zustellbarkeit Ihrer E-Mails zu beeinträchtigen.</span></p> </div></section></div><div class='flex_column av-1870xbx-dc643eaf817e5705d079dd32d88d93bd av_one_half avia-builder-el-124 el_after_av_one_half el_before_av_hr flex_column_div' ><section class='av_textblock_section av-m2pf4t7m-3886fa4185422d716274254998706383' ><div class='avia_textblock av_inherit_color' ><h3 style="text-align: left;" id=""><strong><img decoding="async" class="wp-image-59821 alignleft" src="https://powerdmarc.com/wp-content/uploads/2024/10/bimi.png" alt="" width="50" height="50" title="BIMI Logo Requirements & Setup" srcset="https://powerdmarc.com/wp-content/uploads/2024/10/bimi.png 289w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-80x80.png 80w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-36x36.png 36w, https://powerdmarc.com/wp-content/uploads/2024/10/bimi-180x180.png 180w" sizes="(max-width: 50px) 100vw, 50px" /></strong></h3> <h3 style="text-align: left;" id="case-4-you-have-errors-in-your-bimi-txt-record"><strong>Fall 4: Sie haben Fehler in Ihrem BIMI TXT-Datensatz</strong></h3> </div></section> <section class='av_textblock_section av-m2pf5dhm-2f1a77d8ec8d5c81aa882c5c6c19409c' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Ein weiterer häufiger Grund, warum Ihr Logo nicht in den Posteingängen Ihrer Empfänger erscheint, sind Fehler in Ihrem BIMI-Datensatz. Diese Fehler können von Syntaxfehlern in Ihrem TXT-Datensatz bis hin zu einer nicht BIMI-konformen Größe oder einem nicht BIMI-konformen Format Ihres Logos reichen.</span></p> <p><span style="font-weight: 400;">Es wird empfohlen, vor der Veröffentlichung Ihres Datensatzes die BIMI-Logospezifikationen im Detail zu lesen, um sicherzustellen, dass Sie die Anforderungen richtig und klar verstanden haben. Um einen fehlerfreien Datensatz zu erstellen, können Sie auch einen </span><a href="https://powerdmarc.com/de/bimi-record-generator/" data-wpel-link="internal" target="_self" rel="follow"><span style="font-weight: 400;">BIMI-Datensatz-Generator</span></a><span style="font-weight: 400;"> verwenden, um Ihren BIMI-Datensatz sofort zu erstellen, ohne Angst haben zu müssen, etwas falsch zu machen!</span></p> </div></section></div><div class='hr av-lrtfct-941072f02ac7d2aeea54c956ee2746fb hr-invisible avia-builder-el-127 el_after_av_one_half el_before_av_textblock'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-m2pfdszr-d2bc8f89c242b92549101205b4530eb5' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><em><strong>Beachten Sie, dass die Darstellung des Logos Ihrer Marke in jedem Fall vom Empfänger abhängt.</strong></em></p> </div></section> </div></div></div><!-- close content main div --></div></div><div id='av_section_13' class='avia-section av-4p8etml-1c111c920acd7cac6401f62104c34c02 alternate_color avia-section-no-padding avia-no-border-styling avia-builder-el-129 el_after_av_section el_before_av_section u-padding--larger--ends u-padding--ends--portable avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='hr av-4h22459-32708ecacd56105575b7be00ea521f8c hr-invisible avia-builder-el-130 el_before_av_two_fifth avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='flex_column av-401li59-ecd1c4ec3eda332f6f2efefe28f01fd0 av_two_fifth avia-builder-el-131 el_after_av_hr el_before_av_three_fifth u-padding--large--ends--desk first flex_column_div' ><div class='hr av-3ffxtvh-db83c8f32e26d9e3dd7933cb5c8fbc90 hr-invisible avia-builder-el-132 el_before_av_textblock avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-2w0si71-59b6bd20d148acf35f0276df67536b2b' ><div class='avia_textblock av_inherit_color' ><h2 class="p1" id="how-to-check-your-bimi-record"><strong>Wie überprüfe ich meinen Bimi-Rekord?</strong></h2> <p><span style="font-weight: 400;">Um sicherzustellen, dass Ihr BIMI-Datensatz ordnungsgemäß funktioniert, überprüfen Sie ihn jetzt mit unserer </span><a href="https://powerdmarc.com/de/free-bimi-record-lookup/" data-wpel-link="internal" target="_self" rel="follow"><span style="font-weight: 400;">BIMI-Datensatz-Überprüfung</span></a><span style="font-weight: 400;"> Tool, es ist kostenlos! Alles, was Sie tun müssen, ist: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Geben Sie Ihren Domänennamen in das vorgesehene Feld ein </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Klicken Sie auf Lookup </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ihre Ergebnisse einsehen, um zu sehen, ob Ihr Datensatz Fehler enthält </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Schnelleres Eingreifen bei falsch konfigurierten Datensätzen</span></li> </ul> </div></section> <div class='hr av-2mb2hgd-0f869c6405b091e70ced23a0c4e4b673 hr-invisible avia-builder-el-134 el_after_av_textblock avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-1zxtprx-aca02dcbd0c2fa9176584881daa20b29 av_three_fifth avia-builder-el-135 el_after_av_two_fifth avia-builder-el-last u-padding--large--ends--desk flex_column_div' ><div class='hr av-1jni18d-1988352fe4485ce991cfe03d29faac7b hr-invisible avia-builder-el-136 el_before_av_image avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='avia-image-container av-10wvrod-424719971f5b1fab9be694fcca9aa9c9 av-styling- avia-align-center avia-builder-el-137 el_after_av_hr el_before_av_hr' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-42033 avia-img-lazy-loading-not-42033 avia_image' src="https://powerdmarc.com/wp-content/uploads/2022/10/BIMI-record-checker-tool.png" alt='BIMI-Datensatz-Prüfinstrument' title='BIMI record checker tool' height="531" width="969" srcset="https://powerdmarc.com/wp-content/uploads/2022/10/BIMI-record-checker-tool.png 969w, https://powerdmarc.com/wp-content/uploads/2022/10/BIMI-record-checker-tool-300x164.png 300w, https://powerdmarc.com/wp-content/uploads/2022/10/BIMI-record-checker-tool-768x421.png 768w, https://powerdmarc.com/wp-content/uploads/2022/10/BIMI-record-checker-tool-705x386.png 705w" sizes="(max-width: 969px) 100vw, 969px" /></div></div></div> <div class='hr av-rgbtnh-38e31cd11038ccb47535ff20ba052702 hr-invisible avia-builder-el-138 el_after_av_image avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_14' class='avia-section av-9cszbi5-2b1d614883459e43d835cbebe21fcb27 alternate_color avia-section-no-padding avia-no-border-styling avia-builder-el-139 el_after_av_section el_before_av_section u-padding--larger--ends u-padding--ends--portable avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='hr av-8yx1mu5-165e8c32303d5a01dc1e4b1344b2b567 hr-invisible avia-builder-el-140 el_before_av_one_half avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='flex_column av-v9i3fh-8bb75c2ba7d0af83beb2e97cbcd8d53a av_one_half avia-builder-el-141 el_after_av_hr el_before_av_one_half u-padding--large--ends--desk first flex_column_div' ><div class='avia-image-container av-7vjc95p-739c4778254cdc5c39ca76c128caef32 av-styling- avia-align-center avia-builder-el-142 avia-builder-el-no-sibling' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-4928 avia-img-lazy-loading-not-4928 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/04/logo-mobile.png" alt='Logo mobil' title='logo mobile' height="356" width="382" srcset="https://powerdmarc.com/wp-content/uploads/2020/04/logo-mobile.png 382w, https://powerdmarc.com/wp-content/uploads/2020/04/logo-mobile-300x280.png 300w" sizes="(max-width: 382px) 100vw, 382px" /></div></div></div></div><div class='flex_column av-qtix6l-057fa57f0b74e9115a20c2196aaedfa4 av_one_half avia-builder-el-143 el_after_av_one_half el_before_av_hr u-padding--large--ends--desk flex_column_div' ><div class='hr av-716y4f1-b4c0eb0250668b55b98a054fd8332141 hr-invisible avia-builder-el-144 el_before_av_textblock avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-6nhohq5-75193dedc56481e8b608826c4f2450f6' ><div class='avia_textblock av_inherit_color' ><h2 class="p1" id="do-you-need-dmarc"><strong>Brauchen Sie DMARC?</strong></h2> <p>Wir haben bereits darüber gesprochen, was BIMI ist und warum Sie es brauchen. Aber brauchen Sie auch DMARC? Ja! In Ihrer Domäne muss DMARC mit einer Richtlinie von p = Quarantäne oder Ablehnung eingerichtet werden, wobei sowohl SPF als auch <a href="https://powerdmarc.com/de/what-is-dkim/" data-wpel-link="internal" target="_self" rel="follow">DKIM</a> aktiviert sein müssen.</p> <p>Damit E-Mail-Empfangsserver Sie als vertrauenswürdige Quelle ansehen, müssen Sie sich als Absender einen guten Ruf erarbeiten. Das bedeutet, dass Sie bewährte E-Mail-Verfahren und Zustellbarkeitsrichtlinien befolgen müssen. Ihre Erfolgsbilanz entscheidet darüber, ob der E-Mail-Empfänger Ihr BIMI-basiertes Markenlogo anzeigt oder nicht. Wir haben keine Zeit zu verlieren, fangen Sie lieber an!</p> </div></section></div><div class='hr av-677y8sd-7a26366c580de9b04f91d8f942b4f7ca hr-invisible avia-builder-el-146 el_after_av_one_half el_before_av_one_half av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='flex_column av-5nvnst9-63cd578a89f05db4cad080b6a44fe26f av_one_half avia-builder-el-147 el_after_av_hr el_before_av_one_half u-padding--large--ends--desk first flex_column_div' ><section class='av_textblock_section av-5fqhyjh-fb0bf7aa12e8dd44b029329d8b7ccba4' ><div class='avia_textblock av_inherit_color' ><h2 id="what-does-powerdmarc-do-differently"><strong>Was macht PowerDMARC anders?</strong></h2> <p><strong>Bei PowerDMARC glauben wir nicht nur daran, etwas einzigartig zu machen, sondern es besser zu machen. Hier ist, was wir meinen:</strong></p> </div></section> <div class='avia-icon-list-container av-4pzz6xp-3623e7592827ef91d3edef0bec54ee77 avia-builder-el-149 el_after_av_textblock el_before_av_hr'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-4pzz6xp-3623e7592827ef91d3edef0bec54ee77 avia-iconlist-animate'> <li><div class='iconlist_icon av-4cv6vgd-93958cb264a5422fdff1f451dd377737 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true"></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header" aria-label="Icon: Free Hosted BIMI"><div class='av_iconlist_title iconlist_title_small av_inherit_color' >Kostenloses gehostetes BIMI</div></header><div class='iconlist_content av_inherit_color' ><p>Wenn Sie sich für eine DMARC-Bereitstellung mit PowerDMARC entscheiden, erhalten Sie auch eine gehostete BIMI-Implementierung im Haus. Der Aufbau Ihrer Marke könnte buchstäblich nicht einfacher werden.</p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> <li><div class='iconlist_icon av-3y96ehp-0d91a5cc2b946b7b91b52575501effaf avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true"></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header" aria-label="Icon: One-Click Implementation"><div class='av_iconlist_title iconlist_title_small av_inherit_color' >Ein-Klick-Implementierung</div></header><div class='iconlist_content av_inherit_color' ><p>Mit <a href="https://powerdmarc.com/de/powerbimi/" data-wpel-link="internal" target="_self" rel="follow">PowerBIMI</a> ist es nicht nur einfach, sondern auch schnell, Ihr eigenes <a href="https://en.wikipedia.org/wiki/Scalable_Vector_Graphics" rel="nofollow noopener" data-wpel-link="external" target="_blank">SVG-kompatibles</a> Logo zu erstellen. Laden Sie einfach Ihr Logobild hoch, klicken Sie auf eine Schaltfläche und los geht's. Schon sind Sie fertig. Den Rest können Sie uns überlassen.</p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> </ul></div> <div class='hr av-3kai4fx-445576c6c1b0c57b400286418b2d5d41 hr-invisible avia-builder-el-150 el_after_av_iconlist avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-2wt90wt-8dff141d497dbc55303f376341f86983 av_one_half avia-builder-el-151 el_after_av_one_half el_before_av_hr u-padding--large--ends--desk flex_column_div' ><div class='hr av-2h5uj5p-63d5c05fd733b1b547fa6d6fa860ec32 hr-invisible avia-builder-el-152 el_before_av_image avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='avia-image-container av-21mwsfx-4c71f5a354348d3d59a548ea43c2eb75 av-styling- avia-align-center avia-builder-el-153 el_after_av_hr el_before_av_hr' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-4897 avia-img-lazy-loading-not-4897 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/04/bimi-logo-blue-one-click.png" alt='bimi Logo blau ein Klick' title='bimi logo blue one click' height="498" width="420" srcset="https://powerdmarc.com/wp-content/uploads/2020/04/bimi-logo-blue-one-click.png 420w, https://powerdmarc.com/wp-content/uploads/2020/04/bimi-logo-blue-one-click-253x300.png 253w" sizes="(max-width: 420px) 100vw, 420px" /></div></div></div> <div class='hr av-1st7w1p-94860d902b2479858dac275aa03d8777 hr-invisible avia-builder-el-154 el_after_av_image avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='hr av-16hpa0t-a105a5f8be14babe8b42ef3a2d8442ef hr-invisible avia-builder-el-155 el_after_av_one_half el_before_av_textblock av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-nu8lz1-0d62a528119af8de7e4735c111c1bf4d' ><div class='avia_textblock av_inherit_color' ><p style="text-align: center;"><strong>BIMI ist einer der neuesten E-Mail-Verifizierungsstandards, die es gibt. Je schneller Sie handeln, desto einfacher wird es sein, Ihr Markenimage aufzubauen. Melden Sie sich <a href="https://app.powerdmarc.com/en/members?signup" data-wpel-link="external" target="_blank">jetzt</a> für einen <a href="https://app.powerdmarc.com/en/members?signup" data-wpel-link="external" target="_blank">kostenlosen BIMI</a> an und lassen Sie sich Ihren eigenen BIMI-Datensatz konfigurieren!<br /> </strong></p> </div></section> </div></div></div><!-- close content main div --></div></div><div id='av_section_15' class='avia-section av-firkot-d302e2cad1c581b05b2f1e10517eb8b5 main_color avia-section-no-padding avia-no-border-styling avia-builder-el-157 el_after_av_section avia-builder-el-last u-padding--larger--ends u-padding--ends--portable avia-full-stretch avia-bg-style-fixed container_wrap fullsize' data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-3sf4o9p-1c4ff029365e1fa038cf72c3417f4a06 av_one_fifth avia-builder-el-158 el_before_av_three_fifth avia-builder-el-first first flex_column_div av-zero-column-padding' ></div><div class='flex_column av-3k557zx-6dc9725a23a9fc9743874a5379dea3dc av_three_fifth avia-builder-el-159 el_after_av_one_fifth el_before_av_one_fifth flex_column_div av-animated-generic fade-in' ><section class='av_textblock_section av-3723265-e960d261676e54f606265f541046c24a' ><div class='avia_textblock av_inherit_color' ><section class="av_textblock_section"> <h2 class="avia_textblock av_inherit_color" style="text-align: center;" id="get-started-with-powerdmarc-today-to-unlock-all-of-the-latest-bimi-features"><strong>Starten Sie noch heute mit PowerDMARC und schalten Sie die neuesten BIMI-Funktionen frei!</strong></h2> </section> <p><img decoding="async" class="size-full wp-image-2180 aligncenter" src="https://powerdmarc.com/wp-content/uploads/2020/01/secure-email-powerdmarc.png" alt="sichere E-Mail-Powerdmarc" width="102" height="86" title="BIMI Logo Requirements & Setup"></p> </div></section> <div class='hr av-2dsbyl9-a6d310b3d74037272da84c5b7ad37c6a hr-invisible avia-builder-el-161 el_after_av_textblock el_before_av_buttonrow'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='avia-buttonrow-wrap av-1vt5s0t-4020cad84e1aac2ec126fca2cbbdfd2f avia-buttonrow-center avia-builder-el-162 el_after_av_hr avia-builder-el-last'> <a href="https://app.powerdmarc.com/en/members?signup" class="avia-button av-1mzgvml-4a523f39e1ce1697e27176a97981c683 avia-icon_select-no avia-size-x-large avia-color-black" aria-label="Start 15-day trial" data-wpel-link="external" target="_blank"><span class="avia_iconbox_title">15-Tage-Test</span></a><a href="https://powerdmarc.com/de/book-a-demo/" class="avia-button av-1d2d2zh-1947b2c7eac4c5810460d5dfd778c9c8 avia-icon_select-no avia-size-x-large avia-color-silver" aria-label="Book a demo" data-wpel-link="internal" target="_self" rel="follow"><span class="avia_iconbox_title">Demo buchen</span></a> </div></div><div class='flex_column av-uelp4t-b1f7773c19649457610f63ca8148db5e av_one_fifth avia-builder-el-163 el_after_av_three_fifth avia-builder-el-last flex_column_div av-zero-column-padding' ></div> </div></div></div><!-- close content main div --> <!-- section close by builder template --> </div><!--end builder template--></div><!-- close default .container_wrap element --> <script nitro-exclude> document.cookie = 'nitroCachedPage=' + (!window.NITROPACK_STATE ? 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