Email marketing tools are vital ingredients in the digital strategy of any business. As a small business, email marketing is the way to go if you’re looking for an easy way to generate more leads and build your brand credibility. The best part is that it’s one of the most cost-effective ways to reach your customers. But it must be crucial to saving your emails from spoofing. So, you need to get reliable tools. 

Email marketing tools facilitate connecting with customers and personalizing communication to boost results. The most effective email marketing solutions are easy to use, offer many features, and provide great support. However, it can be challenging to decide which brand is the best fit for your needs.

It can be hard to find the right email marketing software when you’re just starting, but it makes a difference in growing your business. The good news is that there are dozens of tools available out there, so you have plenty of options to choose from. The bad news is, well, there are dozens of tools available out there, so how do you know which one’s right for you?

If you’re looking for a place to start, here are the five most user-friendly and popular email marketing tools for small businesses. 

Top 5 Email Marketing Tools for online businesses

1. Third-Party Email Marketing Tools

There are various parties out in the market who offer powerful tools for segmenting your contacts into lists and automating tasks like sending out emails at certain times of the day or on certain days. They even have integrated CRM functionality with lead scoring, so you can prioritize your list based on how interested each Contact seems in what you’re offering!

Key Features

  • You’ll never lose track of your customer email history with a shared inbox.
  • There are over 60 responsive email templates to choose from.
  • CRM built-in.
  • SMS and chat are built-in.
  • Contact Segmentation – make your emails more relevant by sending customized messages to smaller groups of contacts.
  • For lead generation, use Facebook Ads.

2. Email Tracking and Template-making Tools

These types of tools are perfect for businesses to quickly and easily create professional-looking emails, manage their contact lists, and track the performance of their email campaigns. Contact List management features let you add or remove contacts based on user behavior, such as opening an email, clicking on links in your emails, or filling out online forms.

If you’re looking for a service that’s easy to use, offers tons of features, and has great customer support, it might be right for you. There are dozens of email templates available to help you get started, and they offer templates in a variety of categories:

  • Event promotion
  • Ecommerce
  • National holidays
  • Real estate
  • Retail sales
  • Restaurants and food services
  • Sports and recreation
  • Travel and tourism

Once you’ve sent out your emails, it gives you the tools to track how many people open them and how many people click through to links in the body of the message. It also tracks the number of unsubscribes and spam reports to know what content is resonating with your audience and what kind isn’t.

3. Email Service Providers & Hosting Providers

ESPs are companies that provide email marketing tools for businesses to use in their email campaigns. These tools include things like autoresponders, email templates, and analytics tools for tracking performance. ESPs also manage the sending process between your company and subscribers’ inboxes.

ESPs allow companies who don’t have an IT department or other resources needed for complex email campaigns (like HTML coding) to create effective campaigns that drive results without going broke!

Hosting services are essentially data centers where an organization’s website lives on the internet. Hosting services offer different levels of service depending on what type of site needs hosting and how much traffic it receives each day/month/year etc.

If you’re trying to grow your business, email service providers (ESPs) and email hosting services can be a huge help.

4. Email Authentication Protocols

While not specifically a marketing tool, DMARC is an email authentication protocol that helps improve your domain reputation and reduce spam complaints. It makes your email marketing campaigns a success by improving deliverability, helping your emails reach more inboxes, and driving better results.

Additionally, a DMARC analyzer helps you block fraudulent emails and malicious users from reaching your inboxes. You can use it to help fight phishing attempts and deny spoofed email messages that use your brand’s “From” address in the hopes of scamming recipients.

5. Brand Indicators for Message Identification (BIMI)

BIMI is an email security and marketing tool that allows businesses to display their brand logo in the recipient’s inbox. This helps increase brand awareness and recall, making you appear to be a legitimate and authentic sender. 

Major ESPs like GMAIL has recently adopted BIMI, recommending domains to implement it for a more professional and secure email experience.

Note: To use it your company must implement DMARC and create an SVG-compliant BIMI logo image. 

Final words

No matter which email marketing tools you select, it’s up to you to put in the work to make your audience aware of your toolkit. Don’t be discouraged if it takes time—after all, establishing trust and rapport with your customers takes time, and only through time you’ll see a return on your efforts. Meanwhile, remember that customer satisfaction is key—so by tweaking your emails constantly, you can make sure that each offers something unique and useful. Also, make sure the right users are must receiving your emails and they are not going into spam folders.

The fight against spam and email fraud is never-ending, and as a result, various industry standards have emerged to help stem the flood. One of such standards is the SPF (“Sender Policy Framework”) record, which allows a domain to specify which servers may send emails on its behalf.

Read an excerpt from RFC 7208.

To use an SPF record, you don’t need to grasp every detail, but having a better understanding can help you see the big picture.

Let’s look at how you may boost email deliverability and protect your domain’s reputation with  SPF policy.

What Is an SPF Policy?

SPF, or Sender Policy Framework, is a method for verifying the legitimacy of an email sender. SPF can prevent spammers from sending spam or phishing emails from using your domain. It’s also an anti-phishing tool that helps fight fraudulent emails that appear to come from legitimate sources.

An SPF policy is a list of mail servers authorized to send messages on behalf of your domain. When someone tries to send you an email, their server checks the SPF record for your domain and determines if it should accept the message or not.

What Is an SPF Policy Record?

An SPF record is a TXT record that defines which servers are allowed to send emails on behalf of your domain name. If someone tries to send an email from one of these servers but doesn’t pass this test, they will not receive an email from us because they do not have permission to send it on behalf of your domain name.

How Does SPF Policy Work?

SPF Policy is a service that helps you prevent email spoofing. Its API allows you to verify email senders and ensure your mail servers are not being used for phishing or spam.

It is a framework that allows you to configure your domain’s SPF, DKIM and DMARC records.

The following steps describe how it works:

  1. You create an SPF record, which tells other mail servers which servers are allowed to send mail from your domain. This prevents people from sending fraudulent emails using your domain in their message’s “From” field.
  2. You create a DKIM record, which adds a digital signature to every message sent from your domain so that recipients can verify that messages claiming to be from you come from you. When someone sends an email using your domain’s identity, the recipient can check the digital signature against public key hashes stored in its email system. This ensures that only authorized users can send messages on behalf of your domain and helps prevent spoofing attacks where someone impersonates another user’s identity by sending messages with forged headers claiming to be from them.

What Are the Benefits of Implementing an SPF Policy?

1. Improves Deliverability

If your SPF record is properly configured, it will greatly reduce the chances of spam complaints from recipients or spam filters.

2. Improves Domain Reputation

Use SPF to specify which servers are allowed to send an email on behalf of your domain. Anyone who receives an email claiming to be from your company can check the sender’s IP address against the SPF policy in the message header. If there’s no match, they’ll know that it didn’t come from you. If someone attempts to impersonate you by sending spoofed messages with forged headers, their efforts won’t be successful if your domain has a valid SPF record.

3. Reduces Spam Complaints

By using SPF, legitimate emails from your users will reach their destination inboxes more reliably, which reduces the number of spam complaints that your company receives.

4. Protects Against Phishing Attacks

Phishing attacks rely on spoofed email addresses to trick people into clicking on links or downloading malware. By using SPF (or another method), you can inform recipients that they should only trust emails coming from authorized sources.

5. Combat Email Spoofing

With SPF, you can prevent your emails from being sent from unauthorized sources. This helps protect your brand’s reputation, especially if a malicious party sends out a phishing email with your company’s logo or name in it.

6. Reduce Bounce Rate

An SPF policy will help you avoid sending emails to blocked domains and prevent bounce rates from going up due to spam filtering issues.

How Do You Create an SPF Policy?

SPF records are stored in DNS (Domain Name System) records, which email systems use to map domain names to IP addresses such as that identify servers within the domain.

Here’s how you create an SPF policy:

  • Gather IP addresses used to send an email.
  • Make a list of your sending domains.
  • Create the a free policy in your DNS record with the help of our SPF record generator tool.   

What  Should You Consider When Creating an SPF Policy?

SPF policies are a great way to protect your brand. But what should you consider when creating an SPF policy?

The following guidelines can help you build a solid policy:

1. Have a complete list of all your email senders included in your DNS’s SPF record policy

This is the most important aspect of an SPF record. If you don’t have every email sender listed, then you’re not going to be able to prevent spoofing attacks. This means that if you have a third party sending on behalf of your company or an employee sending from their personal account, then those emails should be included in the SPF policy.

2. Make sure your TXT record is under the 10 DNS lookup limit 

Too many DNS lookups for SPF is a problem since it allows only up to 10. Organizations operating through various third-party vendors run the risk of exceeding this limit quite easily and failing SPF for authentic emails. 

An SPF flattening tool makes it possible to combine multiple DNS lookup requests into one request, which means you can get more done with fewer requests.

3. Make sure your TXT record is within the 255 character SPF length limit

This means that all of the text in one line must fit within 255 characters without adding spaces between words or punctuation marks (like periods). This allows ISPs to process records more quickly and efficiently. Exceeding the SPF string character limit also breaks SPF and invalidates your record. 


Ultimately, the SPF policy is an added layer of protection for organizations, encouraging others to verify and trust your domain. In the long run, this will be beneficial to both your brand and the success of your email marketing efforts. It’s not something that you need to implement right away, but it should be part of a long-term email strategy.

Email spoofing security is an imperative addition to your email’s security posture, here’s why.  Email spoofing is a form of internet fraud. It’s when a hacker sends an email that appears to be from someone else, and they use this fake email to trick you into opening an attachment or clicking on a link. This can happen in two ways: either by stealing your email address or by creating their own fake email address that looks like yours.

Email spoofing is used for many different reasons, but one of the most common reasons is to get people to click on links that take them to websites where they can download malware or viruses onto their computers. This way, attackers can steal your information and login information for things like bank accounts and other financial accounts.

You can learn about the latest phishing statistics here to assess the threat landscape yourself!

How Does Email Spoofing Affect Online Businesses?

Businesses are particularly vulnerable because they are often targeted by hackers looking for sensitive information such as credit card numbers and social security numbers. If someone gets access to this kind of data through phishing attacks—which is essentially what email spoofing leads to—it could cause a lot of damage for the business owner!

Email spoofing is becoming more common as technology advances and becomes more accessible. It can affect businesses in many different ways

2 ways in which businesses can be affected by domain impersonation

  • For example, if someone uses the name of your business to send out phishing emails, they might be able to trick customers into giving up sensitive information or sending money to an account that isn’t yours. 
  • Another way this could hurt your business is if customers think they’re receiving important information about upcoming events or sales promotions but don’t realize it’s not actually coming from you!

The mechanics of Spoofing

As is a form of identity theft, in spoofing an attacker disguises the email address as coming from someone else. Because email is one of the most trusted forms of communication, it’s common for people to ignore any warning signs and open emails from unknown senders. That’s why a lack of email spoofing security can affect businesses so deeply.

When an attacker disguises an email address as coming from your business or one of your partners, they’re able to trick employees into opening and responding to phishing messages. These phishing messages can contain malicious links that lead to viruses or other malware, or they can simply ask for personal information that could be used in future attacks against your company.

Detection & Prevention

If you receive an email from someone who you trust but whose name doesn’t appear in the “From” field, be wary: It may be a spoofing attack!

Here are some ways to identify if an email is spoofed:

  • Check the sender’s domain name – is it the same one you’re used to seeing? If not, it could be a fake.
  • Does the message have any typos or grammatical errors? If so, it might be a fake.
  • Does the message contain links that seem out of place or don’t match what you’re expecting? If so, it might be a fake.
  • Hover over links in emails, and check where they go before clicking on them.
  • Check with your IT department at work or school if you’re not sure about an email that’s come through your inbox.
  • Finally, to gain email spoofing security at your organization, deploy the right tools and solutions to protect your domain from forgery.

Implementing a well-rounded Email Spoofing Security policy

In order to prevent this kind of security breach, it’s important for businesses to use DMARC (Domain-based Message Authentication Reporting and Conformance) to ensure that their emails are authentic.

DMARC is a standard for authenticating emails sent from domains and ensuring that they don’t go astray in transit. It also allows companies to report back on messages that fail validation. This lets you know if someone has tried to spoof your domain with their own emails—and take appropriate action against them.

Unsure whether this is the right option for you? We have got you covered! Get your free DMARC policy without spending a dime and weigh out the benefits yourself! 

DMARC forms the pillar of Email Spoofing Security

DMARC works by allowing an organization to publish a policy for how their domain should handle messages with specific characteristics (such as being sent from a different domain). If a message meets those criteria, it will be flagged as suspicious and either passed along without being delivered or delivered but marked as spam. 

That way, if anyone tries to use your domain name to send out fraudulent emails or get people to click on malicious links, they won’t succeed because they won’t be able to pass through your email servers in the first place!

How does it work? Well, DMARC helps you verify whether an email is legitimate or not by comparing the “From” address on an incoming message with your company’s published SPF record and DKIM signature. If they don’t match up, then you know that your mail server has been compromised and you should take action immediately.

PowerDMARC is a full-stack email authentication suite that helps businesses gain email spoofing security and compliance with DMARC. It provides businesses with the peace of mind that they are sending only legitimate and genuine emails, while also giving them insights and key metrics on how their adoption of DMARC is progressing.

Gain Email Spoofing Security for your business and customers by becoming a DMARC MSP

If you want to add high value to your brand by becoming a part of an esteemed and widely growing community of safe email users, become a user and a preacher! Here’s what you gain: 

When you become a DMARC MSP partner you are doing much more than gaining email spoofing security: 

  • You can now protect your customers from email fraud 
  • You gain 100% compliance on all outgoing and incoming emails 
  • A partner-exclusive dashboard to monitor your email channels 
  • Access to a wide range of email security solutions (that goes beyond the scope of just DMARC) that you can now provide your customers while making money from it!

What is BlackCat Ransomware? The FBI has recently issued a warning about a new strain of ransomware known as the BlackCat Ransomware (aka Noberus and AlphaV) that’s been wreaking havoc on businesses and personal computers across the globe (operating mainly in the US).  FBI agents are concerned that BlackCat could become a serious problem for businesses if left unchecked. While most companies have strong security systems in place to keep out hackers, they may not be prepared for an attack like this one.

You can read the full article by Forbes, here.

BlackCat Ransomware: A new ransomware gang is on the loose  

BlackCat uses similar encryption techniques as other types of ransomware, but also adds some additional security measures to make it more difficult to decrypt files if they are encrypted. This includes using two different encryption algorithms and making sure that the decryption key is never stored on the same drive as encrypted files.

The creators of BlackCat appear to be targeting businesses and organizations rather than individuals, which makes sense since these types of organizations tend to be more willing to pay the ransom than individuals would be.

BlackCat is a group of cybercriminals that targets businesses to steal their intellectual property and personal information. It’s known for targeting businesses in the construction and engineering, retail, transportation, commercial services, insurance, and machinery sectors.

The group also has attacked organizations in Europe and the Philippines. The largest number of its victims so far are from the U.S., but this could change as it continues to expand its reach across the globe.


What is BlackCat Ransomware: A Ransomware-as-a-Service (RaaS)

BlackCat Ransomware is a ransomware-as-a-service (RaaS) business model that relies on an affiliate marketing structure. Operating as a RaaS business model means that BlackCat does not host or distribute the malware itself—it relies on third parties to do so for them. Operating in this way allows BlackCat to avoid legal liability and also helps it avoid detection by antivirus software.

What is Ransomware-as-a-Service? 

Ransomware-as-a-service (RaaS) is a relatively new type of cyberattack that allows anyone to purchase malicious software and use it to hold files hostage, usually, until a ransom is paid.

RaaS is extremely profitable for hackers because they can rent out their ransomware software to other criminals without having to worry about being caught by law enforcement, as they would if they were running their own attacks.

RaaS operates through the use of “affiliate” programs, which are essentially programs that allow people to earn money by spreading malware. Affiliates are paid for every victim they infect and for every time the malware generates revenue. The more successful an affiliate is at spreading RaaS, the more money they can earn.

How does it operate?

Ransomware is typically delivered via email or through a website that has been hacked. The malware then encrypts all of the user’s files and displays an alert stating that the user has violated federal laws, resulting in their computer being locked. The attacker then informs the user that they can unlock their computer by paying a ransom fee—usually between $200 and $600—via bitcoin or another cryptocurrency.

The reason RaaS criminals are able to get away with this type of scam is that most victims don’t report it when they’re infected with ransomware; instead, they try to fix the problem themselves by paying the ransom and hoping for the best.

Need protection against ransomware attacks? Read more about DMARC and Ransomware here. 

The Anatomy of BlackCat Ransomware

Ransomware is considered a sophisticated infection method and has the potential to render an infected host unusable. It could cause major damage to an organization if not detected quickly. BlackCat ransomware has been downloaded via Microsoft Office files containing an embedded malicious executable. The payload contains code that allows the malware to spread across the compromised network, targeting both Windows and Linux systems.

The BlackCat ransomware is described as a “multi-stage” attack with the aim of exploiting Active Directory (AD) user and administrator accounts in order to encrypt files on targeted computers. In addition, BlackCat/ALPHV ransomware leverages previously compromised user credentials to gain initial access to the victim system.

How to prevent BlackCat Ransomware?

Manual steps to prevent BlackCat Ransomware attacks:

  1. Update your software regularly. Ransomware typically targets older systems or systems that haven’t been updated in a while, so make sure you know what software is running on your computer, and make sure it’s up-to-date.
  2. Back up all of your files regularly and store them in two different places (like on two different external hard drives). This way if one drive fails or gets infected with malware, you’ll still have copies of all your files somewhere else on another drive or in the cloud somewhere safe from harm!
  3. Use strong passwords that aren’t reused anywhere else (especially not multiple times across different accounts), and never click on links sent through email—even if they look like they come from someone you trust!
  4. Don’t pay the ransom! Paying criminals is just throwing money away. The only way they’ll unblock your data (they claim) is if you pay them first—but they’re lying! Don’t fall for it!
  5. Try using Windows’ built-in file recovery tool to restore your files from Shadow Copies (a backup system). It may not work 100% of the time but it’s definitely worth a shot! You can find this tool under “System Restore” in your Control Panel (search for “System Restore” if you don’t see it right away).

Tools you can deploy to prevent BlackCat Ransomware attacks:

1. The good news is that there’s an emerging technology that can help you protect your business from BlackCat  ransomware: DMARC.

A DMARC policy allows email senders to tell receiving servers whether or not email messages are legitimate. This means that if an attacker tries sending a phishing email with malicious code attached, the recipient’s server will know that it’s not coming from the legitimate domain owner and can reject it before any damage is done.

Get your free DMARC analyzer today. 

2. Multi-factor authentication (MFA) is a way to keep hackers out of your accounts while still letting you access them freely. By using two or more pieces of information to verify your identity, it’s much harder for someone who has stolen your password or other identifying information to get into your account without being detected by MFA.

3. Firewalls can protect against many BlackCat ransomware attacks. A firewall is software that works with your operating system to block unauthorized access to your computer, which includes access by malicious code like ransomware. Most operating systems include firewalls, but if you don’t have one or want an extra layer of protection, there are plenty of free options out there—and many are easy to install.

Email threats have progressed beyond the delivery of malicious links and attachments which is why companies are resorting to a Zero Trust Security Model for their emails. They now include manipulating sender identity to deceive recipients and launch social engineering attacks. The majority of these attacks don’t inject malware, and the lack of identifiable dangerous material in such emails allows them to evade even the most sophisticated email security gateways and defenses, easily.

Financial institutions faced the brunt of 24.9 percent of phishing attacks worldwide in the first quarter of 2021. Furthermore, social media accounted for 23.6 percent of attacks, making these two industries the most targeted for phishing.

As a result, businesses are feeling the need for a security architecture known as a Zero trust security model that can dynamically adjust to rapidly growing threats and hackers who always seem to be one step ahead.

What is Zero Trust Security Model?

Zero trust security is a new IT security concept that’s essentially the opposite of the “trust but verify” approach. In a Zero Trust security model, you don’t trust anyone or anything by default and instead verify everything. This means that you need to establish identity and validate each user, device, and application before granting access to your network.

Why You Need a Zero Trust Security Model in Email Security

A zero trust email security system ensures that no one can access your corporate data without first authenticating their identity through multiple factors—much stronger than just a username and password.

A solid email security system includes four important features to keep you safe:

  • Email authentication is the first step in the zero trust security model for bad emails. It provides a way to verify that an email’s sender is who they claim to be. While no single solution is 100% effective, implementing a combination of SPF, DKIM and DMARC will protect you against the most known email attacks.
  • Two-factor authentication: Enabling two-factor authentication for your emails is indispensable in recent times. This sends a text message or mobile push notification to your phone to confirm it’s you when you log into your email account. 
  • Password management: You can store all your passwords in one place and enter them with a single click. Plus, they’re encrypted so that nobody can see them. Make sure your passwords are not stored on your system or mobile device to prevent bad actors from gaining access to them if they hack into your system.
  • Email encryption: Powerful encryption scrambles your messages so that only the intended recipients can read them.   

How to Build a Zero Trust Security Model for Your Emails?

Email authentication protocols allow you to prove your identity to your recipients. 

The three major email authentication protocols forming the foundation of a Zero Trust Security Model for your emails are:

  • Sender Policy Framework (SPF): SPF is one of the primitive email authentication protocols that was launched in the market. When you add an SPF record in DNS, you specify which server(s) are allowed to send emails on behalf of your domain.
  • DomainKeys Identified Mail (DKIM): This protocol also uses a DNS record with a public key to sign all messages sent from your domain. The public key can be validated by anyone who receives your message, and they can use it to check if the message was truly sent from your domain or not.
  • DMARC (Domain-based Message Authentication, Reporting & Conformance): DMARC builds on both(or either) protocols and provides specific guidance on how receivers should handle messages that fail authentication checks to prevent phishing.

Along with email authentication, for a fool-proof zero trust security model you need to incorporate the following:  

1. Establish a Baseline of Security Measures

The first step in building a Zero Trust email security model is establishing a baseline of security measures. That includes implementing technologies such as encryption, malware detection, data loss prevention (DLP), and secure email gateways (SEGs). 

2. Map the Transaction Flows

The next step is to map all the transaction flows between internal and external users. Then, determine what types of access users need and which ones they don’t. 

3. Architect a Zero Trust Network

Finally, architect a Zero Trust network that assumes the worst: that an attacker has gained access to the network. In this type of network, all requests must be verified before being granted access to resources or services. 

4. Create the Zero Trust Policy

Creating a Zero Trust environment is building a Zero Trust policy. This begins with identifying your assets and creating an asset inventory, including all hosts, devices, and services. 

5. Monitor and Maintain the Network.

Your network is always vulnerable when someone malicious gains access, so make sure you monitor it constantly and maintain its security with either an onsite or cloud-based solution that will alert you if something goes wrong.

Organizations Suffer Risks If They Don’t implement Zero Trust Security Model.

It may sound like a cliché, but unfortunately, it’s true: corporate email is still the number one vector for cyberattacks. As long as this is the case, organizations that don’t have a zero-trust approach to email security will face numerous risks. Here are just a few of them:

Zero-day Phishing Attacks

If an employee opens a link or attachment in the message, malware could be downloaded onto their device, and your organization’s IT infrastructure could be compromised.

Brand Reputation Risks

It can also damage your brand’s reputation if clients see that you’ve been hacked. You may lose clients if they think their data isn’t safe with you or assume that your company isn’t professional enough to maintain its security protocols!

Domain spoofing attacks

Domain spoofing attacks refer to domain name forgery, where an attacker impersonates a trusted organization’s domain to send out malicious information on their behalf. In this scheme, attackers may send emails impersonating executive leaders within an organization, requesting sensitive information or wire transfers.

Business Email Compromise

BEC is a global problem that is becoming more sophisticated and complex each year. The FBI estimates that BEC attacks have cost businesses more than $12 billion since October 2013. Hackers constantly invent new ways to bypass security measures and fool people into sending money to the wrong accounts, sending out valuable information for free, or simply deleting necessary data.

Final Words

There’s no way to avoid the truth: your company’s email infrastructure must be protected. The old defensive strategy of defending from the outside is no longer effective. A key reason why the Zero trust security model is imperative is that your organization must be protected from the inside out. 

On all domains and subdomains, we advocate implementing an effective DMARC policy with supporting SPF and DKIM implementations. Outbound filtering, including DLP and even Malware Analysis, is also recommended.

Building brand credibility is hard. Especially when you’re just starting out—it can be tough to find the right strategies that really work. It’s a lot easier to open an email if you know the sender’s name and it’s a lot easier to trust someone if they seem familiar. The same goes for your brand.

Brand credibility is essential in gaining new customers and building loyal client relationships. 

What is Brand Credibility?

Brand credibility definition: 

The credibility of your brand is how much people trust you. If your brand is credible, people are more likely to think what you say is true, to believe that you’re going to deliver on promises, and to believe that the products you sell will do what they say they will.

Brand credibility is important because it helps customers make buying decisions and choose between products. If your brand is credible, then it’s more likely that customers will choose your product over a competitor’s product.

Brand credibility example:

When you’re in the market for a new pair of headphones and you’re trying to decide between Beats by Dre and a pair from Bose, what are you going to base your decision on?

Are you going to go with the brand that’s been around for years and has a proven track record for providing high-quality products? Or will you go with the more established option, because it has already proven itself capable of withstanding the test of time?

You’ll probably pick one or the other based on how much you trust each brand, which is what we call brand credibility. And once you’ve developed enough brand credibility, your customers will know they can count on you. 

The effects of Brand Credibility on Customer Loyalty

Brand credibility is like the Golden Fleece of email marketing. It’s the end goal—the holy grail. 

You may not think much about the emails that show up in your inbox every day. But when you open one, there are a few things you do notice. You notice the sender’s name. You notice the subject line and see if it’s something you’d like to read or click on.

And, especially if you’ve never gotten an email from that sender before, you probably check to make sure the sender isn’t a spammer or someone who’s trying to steal your information.

In other words, you pay close attention to whether or not an email is credible. This means that you trust the email’s message—that it’s not misleading or working to scam you in some way.

This element of trustworthiness is a crucial part of credibility. As a consumer, you’re more likely to buy from someone (or some company) that seems trustworthy than from someone who doesn’t seem trustworthy at all.

How to Build Brand Credibility through Email? 

Credibility starts with content. Your customers need to know why they should care about what you’re saying and why it matters to them. If your audience isn’t familiar with your content, they won’t feel connected to you or your brand.

When it comes to email, brand credibility is built by presenting a trustworthy email address. You can ensure that your emails are getting delivered by authenticating them through DMARC authentication, which stands for Domain-based Message Authentication, Reporting & Conformance (DMARC).

DMARC protects your domain from being spoofed by spammers who could otherwise use your domain to send fraudulent emails containing malware or phishing scams.

Building Brand Credibility: A Comprehensive Strategy for New Businesses 

Business is built on trust, and your brand must earn the trust of potential customers before they will do business with you.

The following steps will help you build brand credibility for your business:

1. Be transparent with your customers.

2. Establish an industry reputation.

3. Encourage customer reviews.

4. Provide a great product or service experience.

5. Give back to the community.

#fun-fact: In the year 2019, Levis Strauss & Co partnered with Cotton Inc.’s Blue Jeans Go Green program to use recyclable denim as a gesture for reducing product wastage. This is how organization’s can give back to the community and build brand credibility at the same time! 

6. Enable email authentication protocols like SPF and DKIM to stop your emails from being marked as spam

7. Enable DMARC reporting to monitor your email’s performance, and report incidents of domain abuse and impersonation

Additional insight into improving your brand image

When you’re trying to build a brand and get your products out in front of people, one of the most important things you can do is establish credibility. People are highly skeptical about new brands these days because there are so many scams out there—it’s hard to know who to trust.

So what can you do to make yourself stand out from the crowd? Here are some suggestions:

1. Have a strong online presence

You need to have a website, social media accounts (ideally on multiple platforms), and an email list for all of those accounts. If you have these things, people will be more likely to trust that you’re a legitimate company, because they can find you easily.

2. Use reputable partnerships

If you can partner with or get testimonials from people who already have credibility in your industry, that will help to get your name out there and make it seem like you’re trustworthy too.

3. Be consistent

Your branding should be simple and easy to remember across all of your platforms so that it’s clear when someone interacts with one part of your brand that it’s the same brand as all of their other experiences with you.

4. Increase brand recall

If you want your brand to stand out and gain visibility, BIMI is for you! Brand Indicators for Message Identification is a two-in-one email authentication and marketing tool that allows domain owners to attach their unique brand logo to specific outgoing emails. This increases the chances of your potential customers opening your emails, perceiving you to be a trustworthy source. 

Your brand credibility is just a reflection of how your audience perceives your brand, and it’s important because it influences their ability to trust you as a business. We hope this article was helpful for you! As DMARC experts PowerDMARC helps global brands gain compliance on their emails. Sign up for a free trial today!