Email marketing tools are vital ingredients in the digital strategy of any business. As a small business, email marketing is the way to go if you’re looking for an easy way to generate more leads and build your brand credibility. The best part is that it’s one of the most cost-effective ways to reach your customers. But it must be crucial to saving your emails from spoofing. So, you need to get reliable tools.
Email marketing tools facilitate connecting with customers and personalizing communication to boost results. The most effective email marketing solutions are easy to use, offer many features, and provide great support. However, it can be challenging to decide which brand is the best fit for your needs.
It can be hard to find the right email marketing software when you’re just starting, but it makes a difference in growing your business. The good news is that there are dozens of tools available out there, so you have plenty of options to choose from. The bad news is, well, there are dozens of tools available out there, so how do you know which one’s right for you?
If you’re looking for a place to start, here are the five most user-friendly and popular email marketing tools for small businesses.
Top 5 Email Marketing Tools for online businesses
1. Third-Party Email Marketing Tools
There are various parties out in the market who offer powerful tools for segmenting your contacts into lists and automating tasks like sending out emails at certain times of the day or on certain days. They even have integrated CRM functionality with lead scoring, so you can prioritize your list based on how interested each Contact seems in what you’re offering!
- You’ll never lose track of your customer email history with a shared inbox.
- There are over 60 responsive email templates to choose from.
- CRM built-in.
- SMS and chat are built-in.
- Contact Segmentation – make your emails more relevant by sending customized messages to smaller groups of contacts.
- For lead generation, use Facebook Ads.
2. Email Tracking and Template-making Tools
These types of tools are perfect for businesses to quickly and easily create professional-looking emails, manage their contact lists, and track the performance of their email campaigns. Contact List management features let you add or remove contacts based on user behavior, such as opening an email, clicking on links in your emails, or filling out online forms.
If you’re looking for a service that’s easy to use, offers tons of features, and has great customer support, it might be right for you. There are dozens of email templates available to help you get started, and they offer templates in a variety of categories:
- Event promotion
- National holidays
- Real estate
- Retail sales
- Restaurants and food services
- Sports and recreation
- Travel and tourism
Once you’ve sent out your emails, it gives you the tools to track how many people open them and how many people click through to links in the body of the message. It also tracks the number of unsubscribes and spam reports to know what content is resonating with your audience and what kind isn’t.
3. Email Service Providers & Hosting Providers
ESPs are companies that provide email marketing tools for businesses to use in their email campaigns. These tools include things like autoresponders, email templates, and analytics tools for tracking performance. ESPs also manage the sending process between your company and subscribers’ inboxes.
ESPs allow companies who don’t have an IT department or other resources needed for complex email campaigns (like HTML coding) to create effective campaigns that drive results without going broke!
Hosting services are essentially data centers where an organization’s website lives on the internet. Hosting services offer different levels of service depending on what type of site needs hosting and how much traffic it receives each day/month/year etc.
If you’re trying to grow your business, email service providers (ESPs) and email hosting services can be a huge help.
4. Email Authentication Protocols
While not specifically a marketing tool, DMARC is an email authentication protocol that helps improve your domain reputation and reduce spam complaints. It makes your email marketing campaigns a success by improving deliverability, helping your emails reach more inboxes, and driving better results.
Additionally, a DMARC analyzer helps you block fraudulent emails and malicious users from reaching your inboxes. You can use it to help fight phishing attempts and deny spoofed email messages that use your brand’s “From” address in the hopes of scamming recipients.
5. Brand Indicators for Message Identification (BIMI)
BIMI is an email security and marketing tool that allows businesses to display their brand logo in the recipient’s inbox. This helps increase brand awareness and recall, making you appear to be a legitimate and authentic sender.
Major ESPs like GMAIL has recently adopted BIMI, recommending domains to implement it for a more professional and secure email experience.
Note: To use it your company must implement DMARC and create an SVG-compliant BIMI logo image.
No matter which email marketing tools you select, it’s up to you to put in the work to make your audience aware of your toolkit. Don’t be discouraged if it takes time—after all, establishing trust and rapport with your customers takes time, and only through time you’ll see a return on your efforts. Meanwhile, remember that customer satisfaction is key—so by tweaking your emails constantly, you can make sure that each offers something unique and useful. Also, make sure the right users are must receiving your emails and they are not going into spam folders.