When you’re in the cybersecurity space for as long as we’ve been, you start to notice patterns in how some organizations view the purpose of security. A lot of people see cybersecurity measures more as a way to meet compliance standards than to actually secure their digital processes. This is a rather myopic way of looking at it, because it fails to properly convey the real-world utility security has.

In a recent article by Gartner, they listed 10 top security projects for 2020-2021. According to security and risk management leaders, these are the most important strategies for organizations to not only mitigate the risk to their brand, but actually drive up their business value. “The key is to prioritize business enablement and reduce risk,” writes Kasey Panetta, ” and communicate those priorities effectively to the business.”

Among others, DMARC was listed as one of the most important security measures organizations can leverage for their business. So how does that work exactly? How is it supposed to improve your business value in the long run? Let’s find out.

DMARC is About More Than Just Email

Sure, if we’re going to be technical, then yes. DMARC is an email authentication protocol that helps receiving servers weed out fake email sent from your domain. But when properly implemented, DMARC is a tool brands can use to build trust, credibility and authenticity through their digital communications. It’s also a way to ensure that the brand message you’re trying to convey isn’t diluted or dampened by impersonation attempts.

It’s incredibly difficult for the average user to tell when they’re being spoofed, because of how innocuous the emails often look. They can be as simple as asking your customer to log in to your online service to update information, like these massive Office 365 phishing scams that compromised thousands of accounts. Or it could be as complex and carefully orchestrated as the Silent Starling attack of 2019.

DMARC protection isn’t just going to keep the spam email out of your customers’ inboxes. It’s how you’re going to ensure that your customers have the confidence to click on your emails when they see them. Email authentication doesn’t just bring measurable benefits like increased delivery rates, it offers real-world benefits to your brand that go beyond numbers on a graph.

5 Benefits of DMARC for Business

1. Information

This is the most tangible and measurable benefit of DMARC, and it comes in the form of DMARC reports. Once you set up DMARC, you can start receiving reports to your email about which emails failed SPF, DKIM and DMARC.

It also provides other useful information, such as the sender’s IP address, so you can see if they’re an authorized sender or not. You can see what percentage of your emails are being authenticated, which will affect deliverability, and you can check how many emails each IP sends, in case of suspicious activity.

2. Control

When you have information, you also have control. You can see if you’re having delivery issues due to DMARC, in which case you can take immediate action to rectify the problem and boost your email deliverability.

Additionally, if you spot an abusive IP spoofing your domain, you can even contact their hosting provider and have them taken down, eliminating the threat. When you have control over your communication channels, you’re also taking back control of your brand.

3. Security

This is the most obvious benefit of DMARC, since it was created with the intention of securing email senders and receivers from the dangers of phishing. With DMARC, the security benefits are twofold: both your staff and customers are protected from spam.

Attackers that impersonate your boss or CEO send phishing emails to your employees to get them to transfer money or give access to sensitive data. In other cases, they impersonate your brand and send fake emails to customers or the public.

In both scenarios, if the email comes from an unauthorized source, DMARC will identify it, and if you’re 100% DMARC enforced, the email will be automatically rejected.

4. Visibility

DMARC makes it possible to use BIMI (Brand Indicators for Message Identification). This protocol attaches your brand’s logo next to every email you send. If your email is validated by DMARC, the user will see your logo in the inbox.

This is useful for two reasons: Brand visibility, and Customer trust. Not only will users come to recognize and feel familiar with your brand after regularly seeing your logo, but they’ll know that only emails with your logo next to them are genuine.

5. Deliverability

Implementing DMARC tells your email service provider that you’re using a higher level of security than most domains. This will increase your domain’s reputation with the provider, and it will make it less likely for your genuine, authenticated emails to accidentally be marked as spam.

More emails make it to your customers’ inboxes, which means more clicks and engagement. And that never hurt, did it?

The DMARC journey is a carefully tuned process that looks at all aspects of your email usage patterns. Through careful monitoring and analysis, you can go from zero to 100% DMARC enforcement in just a couple of weeks. Here’s how it works.

 

Get in touch with us now to know more or start a free trial in order for us to provide you a fast track path to DMARC enforcement.

 

DMARC UK Provider

All of us at PowerDMARC are proud to announce that we have joined UK Crown Commercial Services G-Cloud 12 framework!

The UK Government’s Digital Marketplace is an online service for public sector organizations looking for services, people and technologies for various digital initiatives. It was created with the objective of making it easier and more cost-effective for public sector bodies in the UK to find and use cloud technology solutions.

We’ll be part of their G-Cloud framework as a supplier of DMARC authentication and cybersecurity services, listed in the Software-as-a-Service (SaaS) category of G-Cloud. Add a section for our link to their digital market place

Learn more about the G-Cloud 12 framework here:

https://www.digitalmarketplace.service.gov.uk/buyers/direct-award/g-cloud/start

https://www.digitalmarketplace.service.gov.uk/g-cloud/services/124488964256084

Proud to be United Kingdom DMARC Analyzer Tool Monitoring Service provider.

PowerDMARC, a Delaware-based DMARC and cybersecurity services provider, is announcing their latest partnership with Config, a French IT solutions distributor operating in Paris. A major player in the IT security and network services space in France, Config is looking to expand into the spheres of email security and authentication.

“Config is one of our first major distributors in Europe,” said Faisal Al Farsi, Co-Founder and CEO of PowerDMARC. “It’s a big step for us as a growing email authentication platform, because France is a very progressive country for pioneering tech in cyberspace. We’re really looking forward to expanding operations there and seeing increased DMARC adoption across Europe as a whole.”

For the last 20 years, Config has been a part of the growth of IT solutions and security in France. They boast a number of established clients that rely on their expertise to secure their network systems, servers and more. One of their hallmarks is providing tailor-made services that are fine-tuned to their clients’ needs, enabling them to act on security incidents quickly and effectively. 

Through this strategic partnership, Config has their sights on DMARC authentication services going big in France and securing their positions as the leading distributor of advanced PowerDMARC technology. By adding PowerDMARC solutions to their already wide array of solutions, they’re expected to make an impact in helping businesses both big and small secure their brands against spoofing attacks and email compromise.

Zouhir El Kamel, Founder and CEO of Config, commented on the new partnership. “There’s a lot of ground to be covered,” he said. “French businesses have only begun to recognize the importance of DMARC authentication in the last few years. We already have an established base of operations in France, Switzerland, Morocco and Africa, and puts us in a good position to help businesses in these countries get the security they need. With PowerDMARC’s platform, we’re confident we can make a difference.”


CONFIG (www.config.fr) is a value-added distributor  who accompanies more than 1000 integrators, editors and resellers in the sale of solutions distributed in the following ecosystems: 

Security and Cybersecurity Networks  Storage  Virtualisation and Cloud Solutions of  Vidéoprotection Config proposes to his partners  a custom-made support thanks to innovative marketing actions encouraging lead generation, the developed skills via technical trainings and certifications (Approved Center ATC) and a lot of différenciants services to develop the activity of the suppliers and the partners.

Config is headquartered in Paris, France, and now has more than 120 employees and several subsidiaries (Switzerland, Morocco, Tunisia, Algeria, Senegal, Ivory Coast, Sub-Saharan Africa).

 

Mr. Yaqoob Al Awadhi, CEO of NGN International, a full-fledged systems integrator and IT consultant headquartered in Bahrain, has spoken out regarding email security and spoofing. In a statement, he said that emails have become one of the most common methods of internet fraud employed to steal money and sensitive data from individuals and organizations alike.

He revealed that his company will be partnering with PowerDMARC, a Delaware-based DMARC solutions provider, to launch an email authentication and anti-spoofing platform in Bahrain to provide the most powerful cybersecurity standards for email.

“If there’s one thing common to nearly all major data breaches and internet scams you’ve read about in the news, it’s that they start with email,” Mr. Al Awadhi said. “These breaches may cost companies and organizations losses amounting to tens or possibly hundreds of millions of dinars or dollars.”

 

He explained that the attackers use the organization’s domain to send emails to their associates and customers asking for login credentials, credit card details, or fake offers. He added that phishing emails are one of the easiest ways for cyber attackers to compromise an organization’s security.

“As a business owner, you want to make sure that your customers, partners and organizations you deal with only see emails you’ve sent yourself, not fake emails that appear to originate from your domain and can be used to steal information,” Mr. Al Awadhi added.

Mr. Faisal Al Farsi, Co-Founder and CEO of PowerDMARC explained that their partnership with NGN is to increase adoption of their email authentication platform in Bahrain and Saudi to protect brands from business email compromise (BEC). PowerDMARC builds on widely deployed email verification techniques: SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) along with newer protocols like BIMI, MTA-STS & TLS-RPT. To make their security systems even more airtight, they make use of an AI-driven threat intelligence engine to detect and take down IPs abusing your domain.

“PowerDMARC uses the latest email authentication protocols and monitoring from a 24/7 Security Operations Center to protect corporate domains from being compromised,” said Mr. Al Farsi. “The technology specialists at NGN will tailor security solutions specifically for organizations based on their needs. From configuring SPF, DKIM and DMARC records, to setting up the dashboard, to achieving full DMARC enforcement, NGN will take care of the heavy lifting for the client. The end result is a secure domain and a DMARC implementation that allows the client to monitor the email traffic easily.”

PowerDMARC, an email security and authentication provider based in Delaware, U.S.A., is partnering with Katana Technologies, an IT security and risk specialist distributor in New Zealand. Katana Technologies will be signing on as a value-added distributor of PowerDMARC products and services across New Zealand and Australia.

“Katana will be our first partner in New Zealand,” said Faisal Al Farsi, Co-Founder and CEO of PowerDMARC. “We’re looking forward to exploring new, uncharted avenues with businesses throughout Oceania, a region that’s often overlooked. The people at Katana are highly specialised in their domain and selective with their partners. We’re very fortunate for this opportunity to do business with them.”

Katana Technologies, which focus their strategy on disruptive IT security services of vendor solutions. They specialize in tailoring cloud end-point solutions to the customer’s needs. Along with PowerDMARC, they are keen on bringing email authentication services to organizations in New Zealand. They’ll play a key role in boosting DMARC compliance rates across the Asia-Pacific, a region that has seen relatively low rates of DMARC adoption.

“This is an exciting new venture for us,” said Steve Rielly, Founder of Katana Technologies. “New Zealand has yet to see significant DMARC adoption rates, which makes it all the more important for us to clinch this opportunity. PowerDMARC’s platform is lightweight and efficient, which is everything we’re looking for in a partner’s product. We’re looking forward to great things to come.”

 

PowerDMARC, an email security and DMARC solutions provider based in Delaware, USA, is announcing a new partnership with Mannai Trading Co., Qatar’s leading Cyber Security Solutions & Services Provider.

PowerDMARC’s email authentication platform leverages protocols like DMARC, MTA-STS, and BIMI to help organizations combat domain spoofing, secure their email channel and enhance their brand’s reputation. Real-time alerts and easy-to-read DMARC reports also mean that organizations have total visibility over the status of email in their domains.

“We’re very excited to expand our channel network in the region,” said Faisal Al Farsi, Co-Founder and CEO of PowerDMARC. “Qatar is a very important destination for us, and we have invested in setting up there by providing a local presence of our services to comply with the country’s data regulations.”

PowerDMARC recently joined hands with Disit360, the hub of virtual distribution as their value-added distributor for the Middle East. By partnering with Mannai, they hope to see better DMARC adoption rates in Qatar in the next few years.

Mannai currently offers a variety of technology services including IT Infrastructure, Cybersecurity, Network, Software Solutions and Cloud Services, among several others.

“Every new partnership is important to us,” said Abdullah Abu-Hejleh, Founder and CEO of Disti360. “Over the years, Mannai has built both a suite of end-to-end information technology solutions as well as a wide network of relationships throughout Qatar. Their experience and familiarity with the region will help us immensely to create inroads with businesses operating in Qatar.”

Maged Mohamed, Senior VP at Mannai Trading Co

 

As Qatar’s premier systems integrator, they have experience in helping organizations incorporate new technologies to fit their workflow. Leveraging this expertise, Mannai plans on integrating email authentication and reporting into their clients’ existing platforms. By offering PowerDMARC’s services, they aim to help Qatari organizations combat email phishing, spoofing, impersonation and CEO fraud attacks.

“This is a new frontier for us at Mannai,” said Maged Mohamed, Senior VP at Mannai Trading Co. “DMARC is still an emerging standard in Qatar, which means we’ll be among the first to get seriously involved with it. We’ll be laying down much of the path we take moving forward, but that’s only going to make it that much more exciting for all of us. Our vision is to ensure that the Qatari organizations and their domains are safer than ever before.”