Qu'est-ce que le BIMI ?

Faites un effort supplémentaire pour votre marque, allez BIMI

Parlons de ce qu'est le BIMI ! Votre marque est la partie la plus importante de votre entreprise à laquelle vos clients s'associent. Il ne suffit pas d'avoir d'excellents produits et services - les gens doivent reconnaître votre marque et lui faire confiance. C'est votre sceau d'assurance personnel, l'identité de votre entreprise. Plus votre image de marque est forte, plus vous avez de chances de toucher vos clients potentiels.

15 jours d'essai Réservez une démo

Qu'est-ce que le BIMI ? Le BIMI expliqué

Brand Indicators for Message Identification, ou BIMI, est une norme qui utilise la présence de votre marque pour donner plus de crédibilité à votre courrier électronique. L'apposition du logo de votre marque sur les messages électroniques que vous envoyez constitue un deuxième niveau de vérification qui permet à vos clients de savoir qu'ils sont authentiques. Pour en savoir plus sur le guide de mise en œuvre de la norme BIMI, cliquez ici.

Pourquoi avez-vous besoin du logo BIMI?

Je suis heureux que vous ayez demandé. Ce sont les meilleurs aspects de la BIMI :

Rappel de la marque
Chaque fois que vous envoyez un courriel, vos clients verront votre logo dans leur boîte de réception, ce qui renforcera votre image de marque.
Confiance des clients
Un logo familier sera reconnaissable par les clients comme une marque avec laquelle ils ont une relation.
Délivrabilité du courrier électronique
Un courrier électronique immédiatement identifié comme fiable est beaucoup plus susceptible d'atteindre les boîtes de réception et de susciter des clics.

Confirmation visuelle
Votre logo est vérifié en même temps que votre e-mail, c'est donc un moyen facile d'indiquer que votre message a été authentifié.
Basé sur le DMARC
Qu'est-ce que BIMI sans DMARC ? Le protocole s'appuie sur la base de DMARC, ce qui vous donne plus de sécurité avec votre déploiement DMARC existant.

Comment vérifier votre dossier Bimi ?

Pour vous assurer que votre enregistrement BIMI fonctionne correctement, vérifiez-le maintenant en utilisant notre recherche d'enregistrement BIMI c'est gratuit ! Tout ce que vous avez à faire est de

Entrez votre nom de domaine dans la case désignée
Cliquez sur Lookup
Consultez vos résultats pour savoir si votre dossier comporte des erreurs.
Prendre plus rapidement des mesures contre les enregistrements mal configurés

Avez-vous besoin du DMARC ?

Nous avons déjà évoqué ce qu'est le BIMI et pourquoi vous en avez besoin. Mais avez-vous aussi besoin de DMARC ? Oui ! Votre domaine doit avoir déployé DMARC avec une politique de p = quarantaine ou rejet, avec SPF et DKIM activés.

Vous devez développer une bonne réputation en tant qu'expéditeur pour que les serveurs de réception de courrier électronique vous considèrent comme une source de confiance. Cela signifie qu'il faut suivre les meilleures pratiques en matière de courrier électronique et les directives de délivrabilité. Vos antécédents déterminent si le destinataire du courriel affichera ou non le logo de votre marque basée sur BIMI. Il n'y a pas de temps à perdre, vous feriez mieux de vous y mettre !

Qu'est-ce que PowerDMARC fait différemment ?

À PowerDMARC, nous ne croyons pas seulement à faire quelque chose d'unique, mais à le faire mieux. Voici ce que nous voulons dire :

BIMI hébergé gratuitement
Lorsque vous souscrivez à un déploiement DMARC avec PowerDMARC, vous bénéficiez également d'une mise en œuvre BIMI hébergée. La création de votre marque ne pouvait pas être plus facile.
Mise en œuvre en un seul clic
Avec PowerBIMI, obtenir votre propre logo conforme au format SVG n'est pas seulement facile, c'est rapide. Il suffit de télécharger l'image de votre logo, de cliquer sur un bouton, et boom. Vous avez terminé. Vous pouvez nous laisser le reste.

Le BIMI est l'une des normes les plus récentes en matière de vérification des e-mails. Plus vite vous agirez, plus il sera facile de construire votre image de marque. Inscrivez-vous pour un BIMI gratuit maintenant et obtenez votre propre enregistrement BIMI configuré !

Planifiez une démonstration de BIMI SVG Logo Record aujourd'hui.

Début du procès de 15 jours Réservez une démo

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