BIMI 2.0: What’s New in the BIMI Specification and What It Means for Senders
Blog, Email Deliverability Key Takeaways There is no official “BIMI 2.0.” The term informally refers to newer revisions of the evolving BIMI IETF draft, which introduce additional capabilities and security rules. New tags add more control over branding.…
What Is the BIMI AVP Tag? Avatar Preference Explained
Blog, Email DeliverabilityThe BIMI avp tag tells mailbox providers whether to show your brand logo or a sender's personal avatar. See what each value does, the correct syntax, and whether to publish it.
What Is APRF? The New Email Deliverability Feedback Standard Explained
Blog, Email DeliverabilityAPRF is a new IETF draft standard that lets mailbox providers report inbox placement and engagement back to senders. Learn what it reports, how it differs from DMARC, and how to start collecting reports today.
What is Gmail Confidential Mode? How Iit Works & How Secure it is
Blog, Email DeliverabilityGmail confidential mode adds expiry dates, SMS passcodes, and blocks forwarding — but it isn't end-to-end encryption. See how it works, how to use it, and what it doesn't protect.
AI Phishing Emails: How to Verify AI-Written Emails Before You Trust Them
Blog, Email DeliverabilityAI phishing emails are polished, personalized, and hard to spot. Learn how to verify the sender, check the headers, and use SPF, DKIM, and DMARC to stop them.
Microsoft Quarantine: How to Find and Release Quarantined Emails in Outlook
Blog, Email DeliverabilityEmails missing in Microsoft 365 or Outlook? Learn where quarantine is, how to find and release quarantined messages, and why emails get quarantined.
