BIMI Logo Requirements & Setup
Boost Email Trust & Brand Recognition with BIMI: Get Your BIMI Logo Ready Today
What is BIMI?
BIMI (Brand Indicators for Message Identification) is an email authentication protocol that adds your brand logo to all the emails you send. You may be wondering that as the recipient of the email your email client is already showing brand logos. But what’s important is who is in control of the logos!
Usually, logos are automatically curated by email client vendors, pulling them from various sources. Different logos show up depending on different email clients and devices.
Why the BIMI Logo is Important
With more and more mailbox providers embracing the protocol, BIMI can serve as an excellent marketing tool for organizations around the world. The implementation process gets simplified to a few button clicks when you avail of a hosted service, and the benefits are plenty.
When you use BIMI to attach your unique brand logo to emails that your clients receive from your company, you not only leave a lasting impact but also provide them with a visual indication that you are a trusted source.
How does BIMI work?
BIMI works by attaching a brand’s logo to outgoing emails as a mark of visual verification displayed in the receiver’s inbox. With the BIMI email specification, domain owners and brands are in control of their officially displayed logos, which are maintained consistently in all outgoing emails for supported mailbox providers. The brand’s official logo is the most essential identifying factor of your brand, therefore affixing the logo on every email received by your clients, partners, and employees builds up a sense of trust and assurance.
The BIMI logo on your email message instantly captures the receiver’s attention, makes a strong first impression in email inboxes, is the foundation of your brand’s identity, enhances security, demarcates you from your competitors, and fosters brand loyalty. BIMI logos are not only effective as an email security measure but have also become a feather in the cap of email marketers.
The Need for BIMI and Visual Verifications
It is purely human nature to rely on things that can be visually verified. BIMI sets itself apart from typical email authentication protocols like DKIM, SPF, and DMARC by allowing email senders to display their brand logos as a mark of visual verification that can have the following benefits:
4 Easy Steps to Start Your BIMI Journey
To get started with BIMI and set up your BIMI image follow these steps:
Why is My BIMI Logo Not Showing?
Note that whatever might be the case, ultimately the display of your brand’s logo is totally dependent on the receiver.
