How does domain spoofing directly affect marketing campaigns?
If you work at a marketing company, you’ll know how organizations like yours depend on email. 300 billion emails are sent everyday for both business and personal inboxes, and a huge chunk of that are promotional emails. Exactly the kind you likely send out several times a minute, perhaps even seconds.
Imagine if someone were to use your company’s name in their email to launch a phishing attack that stole user data or money. Attackers basically have the power to use your brand against you and exploit people’s trust in your company.
This could lead to you losing clients, compromising company and user data, as well as irreparably damage the reputation of your brand. Users will be less likely to click on your emails now that they know your domain was spoofed.