Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a standard designed to align Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) message authentication methods for authenticating an email sender’s domain name. It provides a consistent framework for authors, operators, and consumers of these email authentication mechanisms to work together in reducing email spam. A DMARC analyzer helps you to detect when an unauthorized third party is misusing your domain, either by spoofing legitimate email or conducting phishing campaigns.
In terms of advantages, DMARC has a little something to offer for the sender as well as the receiver of the emails. Let’s find out what they are:
Advantages for Email Senders
Enhanced Email Deliverability
One of the primary advantages that email authentication protocols like DMARC present to domain owners (email senders) is an improved email deliverability rate. DMARC ensures that your sender’s legitimate emails do not get unnecessarily marked as spam or blocked out of the receiver’s inbox. This provides a better chance of your marketing emails being read, enabling your potential customers to notice you more.
Reduced Impersonation Threats
Impersonation attacks are very common for online businesses, whether you are an established enterprise or a startup venture. It can leave a lasting impression upon your customers, impact your brand’s credibility and lead to the loss of clients. DMARC protects your brand name from being used for malicious purposes, by the process of identity verification. This sustains your goodwill and reputation in the long run.
DMARC Reporting and Monitoring
Apart from identity protection, DMARC also tenders to a reporting mechanism that helps domain owners stay abreast of any impersonation attempts made on their domain. They can keep track of emails failing to get delivered due to failures in authentication checks, allowing them to cut down on their threat-response time. All they need to do is configure a DMARC report analyzer to view their reports easily across a single pane of glass.
Advantages for Email Receivers
Protection against Phishing Attacks
DMARC isn’t just a safety batch for the sender of the email, but also the receiver. We already know that a spoofing attack usually ends with phishing. The receiver of a fake email is at a high risk of falling prey to phishing attacks that aim to steal their banking credentials, and/or other sensitive information. DMARC helps reduce the risk of email phishing drastically.
Protection Against Ransomware
Sometimes fake emails contain links to download ransomware into the receiver’s system. This can lead to email receivers being held hostage at the mercy of threat actors who ask for hefty ransoms. When the receiver is an employee of the impersonated organization, the stakes for the company are even higher. DMARC acts as a primary line of defense against ransomware, preventing email receivers from being held hostage.
Promotes a Safe Email Experience
DMARC helps promote a safe email experience for the sender and receiver alike. It helps both parties engage in a lucid and unhindered exchange of information without the fear of being tricked or impersonated by cyberattackers.
To avail of DMARC services, get your free DMARC trial today!
- Why is DMARC important? - October 23, 2021
- DMARC: What’s in it for the Email Sender and the Email Receiver? - September 13, 2021
- Will a DMARC Reject Policy Hurt Your Email Deliverability? - September 6, 2021