Gone are the days when social media was simply used for sharing photos or personal life updates. In today’s dynamic business world, it has become an integral aspect of a business’s brand identity. It opens many ways to boost sales, reach customers, and grow. But, the changing digital world also exposes businesses to lurking cybersecurity threats.

One such attack that plagues the digital ecosystem is— Angler Phishing. Unlike traditional phishing attacks, they usually involve fake emails. Angler phishing attackers disguise as customer service agents. They use social media’s dynamic interface to trick users into giving up sensitive information or clicking on bad links.

This article will help you understand angler phishing cyberattacks. It will provide strategies to defend your business’s brand on social media.

What is Angler Phishing?

Given the dynamic nature of social media, the risk of cyberattacks is now more prevalent than ever. Cybercriminals now use sophisticated tactics. For example, they use angler phishing. In it, the threat actor pretends to be a customer service representative or trusted entity on social media. They do this to trick users into giving them sensitive information or installing malware.

Angler phishing attacks are distinct. They work by exploiting real-time interactions and the trust of social media. They do this by impersonating familiar and reputable sources. Cybercriminals exploit users’ trust in known entities. This deception shows the need for businesses to improve security. They must also teach their users about the details of such attacks.

How Does an Angler Phishing Attack Work?

Cybercriminals execute an angler phishing attack. They target a company’s disgruntled customers. The customers express frustration about a product or a service on social media. They analyze and monitor these aggrieved posts. They pick out users who are most susceptible to manipulation due to their dissatisfaction.

They identify their potential targets. Then, they come forth as understanding customer service reps. They seem eager to address the customers’ grievances. The two parties keep talking under the pretense of assistance. The disguised cyberattackers coax the victim. They get the victim to reveal sensitive information, like passwords or account details. Or, they guide them to click on seemingly legitimate links for quick help.

With this sensitive information, the attacker subsequently executes more fatal attacks. These include identity theft and financial fraud, among other crimes.

What are the Different Types of Angler Phishing Tactics?

Businesses strive to thrive in this digital era. So, it’s crucial to understand and counter angler phishing well. This is key for protecting brand reputation and securing user trust. To stop these attacks, you must be aware of the looming angler phishing threats. Here’s a closer look at some distinct social engineering techniques employed by cybercriminals:

Impersonating Customer Service

One of the most common angler phishing tactics employed by cyber attackers is posing as a customer service executive. This approach involves creating a deceptive façade. It mimics the real customer service of famous brands or entities.

Once the trap is set, victims are lured into revealing sensitive information or clicking on bad links. This perpetuates a cycle of digital deception.

Sketchy Urgent Notifications

Attackers also leverage the vulnerability of an unsuspecting victim by creating a sense of urgency in their minds. Attackers exploit human psychology. They do this by sending messages. The messages report imminent threats, impending disruptions, or critical account problems.

People are driven by the instinct to resolve urgent matters quickly. But, this drive often leads victims to get caught off guard. They end up clicking on malicious links, sharing personal information, or divulging sensitive data.

Account Recovery Manipulation

When users have trouble accessing their accounts, attackers often exploit this vulnerability. They pose as the platform’s official support team. They send messages that seem real and offer help.

Unfortunately, eager victims often fall prey to these fraudulent messages. They unknowingly reveal personal information or access fake recovery pages.

Example of Angler Phishing

To say that a company or business is immune to angler phishing attacks would be a misguided presumption. The digital world is full of such cases. Even established entities have fallen prey to the clever deception of cyber criminals.

In one such instance, a famous restaurant chain fell prey to a clever angler. It was a phishing attack. It wasn’t long ago when hackers pretended to be from Domino’s Pizza on Twitter. They started to intercept the concerns and complaints of Domino’s customers.

The cybercriminals mimicked the restaurant’s branding and style. They did this to evade suspicion. What’s more, they made usernames that looked much like the official account. This added a layer of deception to their scheme.

Navigating the Ever-Evolving Threat Landscape

Likes, comments, and shares are now part of marketing lingo. It is very hard for firms to protect against such attacks.

To navigate this complex landscape well, organizations should use a multi-faceted approach. They should build a cybersecurity-aware culture among their employees. They should also strengthen security protocols and educate customers about risks. Not to mention, it is also crucial to be vigilant of your interactions with customer service agents and wary of links you receive.

At PowerDMARC, we understand the importance of building a resilient cybersecurity strategy to safeguard your business against email phishing and other forms of email-based fraud. If you want to stay ahead of the curve and stop hackers from tainting your brand’s reputation and integrity, get in touch with our experts to learn more about our comprehensive range of email security services.

About
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Ahona Rudra

Domain & Email Security Expert at PowerDMARC

Ahona is the Marketing Manager at PowerDMARC, with 5+ years of experience in writing about cybersecurity topics, specializing in domain and email security. Ahona holds a post-graduation degree in Journalism and Communications, solidifying her career in the security sector since 2019.

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