Phishing is among the top security issues businesses and individuals face. Previous attempts involved fake websites and emails that collect personal information. These attempts are still serious and risky. However, new approaches such as pretexting scams are now more prevalent.

Like most people, you may wonder what pretexting scams are. These social engineering methods occur when hackers convince victims to share private data. Unlike other common options, these scams are targeted, making it very difficult for victims to recognize the threat. Cases of these scams have increased as cyber attackers use social engineering attacks to exploit human vulnerabilities and refine their methods.

Key Takeaways

Pretexting scams are social engineering attacks where fraudsters create convincing backstories or scenarios to manipulate individuals into sharing sensitive information.
These scams are on the rise due to technological advancements, online data availability, and the shift to remote work.
Common examples of pretexting scams include impersonating bank employees, tech support agents, or government officials.
The consequences include financial losses, reputational harm, and emotional distress, with organizations facing data breaches and loss of trust.
Mitigation strategies include employee training, advanced email security tools, and multi-factor authentication (MFA).

What are Pretexting Scams?

Pretexting scams involve attackers sending deceptive texts to manipulate individuals into revealing private data. Unlike other scams, they target human psychology. Attackers pose as trusted people, like bank employees.

Their focus is on creating convincing backstories. This makes them dangerous because they exploit your trust. Attackers can use publicly available information or information gathered from previous breaches to make their stories credible.

Pretexting Scams Examples

Common examples of these scams include:

Impersonalization of known people: They can pose as known persons like police or tax officers. For instance, they can call you, claiming to be from the IRS.
Tech support scams: These scammers commonly pose as employees from known tech firms. They mostly claim that your device has a virus, offering to fix it.
Bank fraud calls: Scammers can also impersonate officials from your bank. They can claim some suspicious activity on your account.

Why Are Pretexting Scams on the Rise?

The following factors have led to the increase of these scams:

1. New Innovations

Innovations have both positive and negative impacts on business security. New systems have allowed businesses to better protect data and networks. Unfortunately, they also bring along issues. Several tech innovations are behind the increasing number of successful attacks. They have made it easier for attackers to get personal information and convince users.

A key advancement enhancing these scams is the presence of personal information online. More people accessing the internet means large amounts of user data is available. This makes it easier for hackers to get details of their targets and help them craft convincing texts.

AI and machine learning have also enabled attackers to refine their strategies. These tools can analyze large volumes of data in seconds. Hackers also use these solutions to create fake messages to suit specific people. These advancements increase the chances of victims complying with the attacker’s requests.

Communication platforms also play a role in increasing pretexting scam cases. More people use them to conduct their personal and business affairs. This creates opportunities for attackers to access personal and business networks. These methods lack the human touch that in-person options provide. As such, it is easy for attackers to pretend to be trusted individuals.

2. Adoption of Remote Work

Working outside physical offices isn’t a new concept in the workplace environment. This began as a temporary option during the pandemic. Most businesses have now embraced this work model. While it comes with several benefits, this shift has introduced new security challenges.

Working from home means that you no longer work within secured office networks. Instead, you rely on home internet networks and cloud apps to complete your tasks. Most employees also prefer using personal devices. This shift has exposed businesses to various attacks. Hackers exploit the absence of in-person proof. With this, they can convince remote employees to trust fraudulent requests.

The lack of personal interactions allows criminals to pose as company personnel. This means they can convince employees to share login details. Remote work also means relying on online communication options and the cloud. While these tools are convenient, they create perfect opportunities for pretexting scams.

Pretexting scams often rely on convincing messages appearing to come from known people. For instance, attackers may send emails impersonating HR departments. Employees working from home can’t verify these requests and will likely comply.

That aside, remote workers face a lot of pressure and stress due to isolation. Hackers exploit these pressures, creating a sense of urgency in their scams. For instance, they can impersonate company IT employees or supervisors. They can ask for remote access to employee devices for urgent security updates. The sense of urgency can convince employees to act without confirming its legitimacy. Employees can’t also verify these requests in person.

Businesses should consider several strategies to mitigate these risks. Strategies like MFA, regular training, and enhanced CSPM efforts are effective. The right strategies can help businesses embrace remote work models without these risks.

What Is the Impact of Pretexting?

These scams significantly affect individuals, organizations, and governments. The impact of successful scams includes:

Financial losses: These attacks often lead to direct loss of money. Hackers use stolen information to authorize transactions.
Reputation damage: Targets suffer serious reputational harm. Breach of data leads to loss of customer trust and long-term brand damage.
Emotional stress: Victims of these scams experience anxiety and feel violated. Recovering from the scam is emotionally taxing.

How to Mitigate Pretexting Scams

Pretexting attacks are very difficult to detect. However, businesses can consider various strategies to mitigate these attacks. They include:

Employee Awareness and Training

Training employees is crucial for any network and system security strategy. Your employees should be equipped to identify scams and other threats. The training should focus on ensuring employees identify various tactics hackers use.

Phishing attacks focus on human failures instead of tech issues. This makes employees the weakest link in the security chain, and attackers target them for this reason. Criminals can influence employees to share personal information or access restricted systems. Employees who lack enough training can fall victim to these scams. This puts their personal information and company data at risk.

Effective training starts with teaching employees about the various forms of attacks. Each type has unique features but relies on playing with their emotions. Most attacks focus on instilling fear or a sense of urgency. Employees should learn how to identify the common signs of these attacks.

Use Advanced Email Security Solutions

Email is among the most used methods of communication. This makes it a primary vector for attacks. Businesses should embrace advanced email security solutions that offer layers of defense.

Advanced solutions use AI to detect and block hacking attempts. These tech solutions can analyze large amounts of email data within minutes. Businesses can learn patterns that signify fraudulent activities. For instance, AI can identify variations in email headers or attachments. AI also keeps learning new tricks, adapting to hackers’ changing tactics.

Use Multi-Factor Authentication

Previous password-based options cannot suffice to protect sensitive accounts and data. Multi-factor authentication (MFA) requires users to verify their identity in many ways. For instance, users need a password and a security token or face ID. This approach reduces the risk of stranger access.

Enhanced security is a key benefit of MFA. Even with passwords, they still need more credentials to gain access. This makes MFA safe against all attacks, including brute force attempts. MFA has some challenges. For instance, some users resist it due to perceived complexity.

Endnote

The surge in pretexting attacks shows how complicated they are. Unfortunately, attackers are becoming more skillful at executing their schemes. You should take proactive measures to protect your information. Implementing strong security policies reduces the risk of falling victim to these scams.

FAQs on Pretexting

What’s the difference between pretexting and phishing?

While both are scamming methods, they have different approaches. Pretexting involves using fake texts to convince someone to provide private information. On the other hand, phishing uses mass communication like emails, to trick victims into downloading or clicking harmful links.

What is an example of pretexting in phishing?

A perfect example is when attackers pretend to be IT technicians via emails. They often claim they need to access your account to correct a problem.

What is the pretexting rule?

These are provisions of an act that protect consumers from unauthorised access to their private details. As per these rules, it is illegal to use false pretenses such as pretexts, to obtain data from innocent persons or organizations.

What is the difference between impersonation and pretexting?

Both are related scams. But, impersonation involves directly posing as another person to gain trust. For instance, a scammer pretends to be a bank official when talking to you.

Is pretexting wearing a uniform or using authority?

Wearing a uniform is part of these scams. However, pretexting goes beyond appearances. It involves creating believable situations.

About
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Ahona Rudra

Domain & Email Security Expert at PowerDMARC

Ahona is the Marketing Manager at PowerDMARC, with 5+ years of experience in writing about cybersecurity topics, specializing in domain and email security. Ahona holds a post-graduation degree in Journalism and Communications, solidifying her career in the security sector since 2019.

The Rise of Pretexting Scams in Enhanced Phishing Attacks