Concilia Services Strengthens Recipient Trust with VMC via PowerDMARC
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Last Updated: 3 min read
Recipients of legal notices are often wary of fraud, phishing, and spam, which can cause critical communications to be ignored, deleted, or doubted. To eliminate that hesitation and reinforce the legitimacy of its communications, Concilia Services Inc., a specialist provider of class action notice and settlement administration services, implemented a Verified Mark Certificate (VMC) with PowerDMARC. This establishes visual proof of authenticity directly in the recipient’s inbox.
The Problem
For Concilia, the challenge wasn’t just deliverability; it was credibility. Class action notices are time-sensitive, legally important communications that recipients must act on. But in an era of widespread phishing and impersonation, those same recipients are conditioned to be suspicious of unexpected legal emails that land in their inboxes.
“In the context of class action legal noticing, establishing trust and reassuring recipients as to the authenticity of our communications is paramount. Many recipients are understandably concerned about fraud, phishing, and spam.”
Che Hodgins, Co-founder, Concilia Services Inc.
Without a clear, visual signal of authenticity, even legitimate notices risked being dismissed as scams.
The Solution
To resolve this trust gap, Concilia partnered with PowerDMARC to deploy a Verified Mark Certificate (VMC), enabling Brand Indicators for Message Identification (BIMI) across its email channel. With VMC in place, Concilia’s verified brand logo now appears alongside its authenticated emails in supported inboxes, giving recipients an immediate, visible cue that the message is genuine and secure.
The implementation followed a structured, security-first process: executing the agreement, providing proof of trademark and selecting an approved logo, making minor DNS updates for authentication, submitting a signed personal statement to the Certificate Authority, and completing a video verification session with GlobalSign.
“While the process was rigorous, it was also efficient and well-structured. Overall, the experience was smooth, and we appreciated the high standard required to obtain a VMC certificate, as it reinforces its credibility.”
Che Hodgins, Co-founder, Concilia Services Inc.
The Result
By going live with VMC and BIMI, Concilia transformed its email channel into a verified, visually authenticated communication medium that directly aligns with its mission to reach recipients with trustworthy legal notices.
Key outcomes included:
- A verified brand logo displayed in supported inboxes as an instant trust signal
- Clear visual differentiation between legitimate Concilia communications and impersonation attempts
- Early positive feedback from recipients on the authenticity of communications
- A stronger foundation for long-term improvements in deliverability, engagement, and recipient confidence
- Reinforced credibility for time-sensitive class action notices
“Our primary objective was to increase trust and confidence among the individuals we contact, by clearly demonstrating the authenticity of our communications.”
Che Hodgins, Co-founder, Concilia Services Inc.
While Concilia views VMC as a long-term initiative, early signals confirm that recipients are noticing and trusting the difference.
How PowerDMARC Made This Possible
PowerDMARC gave Concilia a guided, end-to-end path from authentication to certification — turning a complex compliance journey into a smooth deployment:
- DMARC Setup & Enforcement: PowerDMARC ensured Concilia’s domain reached the DMARC enforcement policy required for VMC and BIMI eligibility, protecting against spoofing and impersonation.
- BIMI Setup & Logo Hosting: We configured BIMI and hosted Concilia’s verified brand assets for reliable, consistent logo display across supported inboxes.
- End-to-End VMC Issuance & Installation: From facilitating issuance through the Certificate Authority to handling DNS configuration and deployment, PowerDMARC managed the full VMC lifecycle, making the rigorous certification process efficient and hassle-free.
Final Words
For organizations whose work depends on being trusted at the very first glance, like legal notice providers, financial institutions, healthcare communicators, and beyond, VMC and BIMI deliver something powerful: visual proof of authenticity, right where it matters most.
With PowerDMARC, Concilia turned a routine inbox interaction into a moment of confidence for every recipient.
Ready to give your recipients the same assurance? Contact us to secure your VMC today!
Domain & Email Security Expert at PowerDMARC
Ahona is the Marketing Manager at PowerDMARC, with 5+ years of experience in writing about cybersecurity topics, specializing in domain and email security. Ahona holds a post-graduation degree in Journalism and Communications, solidifying her career in the security sector since 2019.
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