There are over billions of emails being sent daily. This is the most effective communication channel for bringing new leads into your business.
Every day in 2023, 347.3 billion emails will be sent and received worldwide. There will be 4.6 billion email subscribers globally by 2025. Consumers spend more (an average of 34 percent more) when their experience is individualized, according to nearly 80% of business leaders.
Email marketing can help your business reach a wide audience, keep in touch with existing customers, and sell new services and products to current and new clients.
This article aims to show you how to perform an email analysis to achieve better results.
Email Analysis: What Does It Mean?
Email analysis is collecting data about your customers’ behavior to improve your marketing efforts. This can be done manually or automatically.
If you choose to do it manually, you will have to spend hours analyzing each email campaign separately and then making changes based on your findings. One effective way to visualize your email analysis is by creating infographics using an infographic maker.
Automated tools make the process much easier by providing comprehensive reports on how your subscribers interact with your emails, how many messages they open, whether they click links, etc.
The Benefits of Email Analysis: Enhancing Communication, Collaboration, and Compliance
The ability to analyze email data is a very powerful tool for improving communication. It helps you gain insights into your team’s communication patterns, which can help you improve efficiency and productivity.
Here are some of the benefits of email analysis:
Gaining Insights into Communication Patterns
Email data can be used to see the most common communication within an organization. This can help you identify areas where there might be a need for improvement so that you can streamline processes and make sure everyone is on the same page.
For example, if most emails are sent to just one person, that person should be added as a recipient in any future correspondence so others aren’t left out of the loop.
Improving Communication Efficiency
It’s also possible to use email data to improve communication efficiency by identifying which types of messages require more attention and which ones don’t need much thought at all — making it easier for people to focus on what matters most without wasting time on irrelevant details or tasks that can be delegated elsewhere.
Enhancing Customer Experience
Email analysis can help you send targeted offers based on customer preferences and behaviors. This can make customers feel more appreciated and improve their experience with your product or service.
Improving Team Collaboration
Teams need to communicate effectively, especially when collaborating on projects. Email analyzing helps teams stay organized with shared calendars and task lists. It also lets team members keep track of each other’s progress by monitoring responses and notes within each message thread.
Mitigating Risk and Ensuring Compliance
Sometimes emails contain sensitive information that organizations must protect from unauthorized access or disclosure. With email analyzing software, companies can ensure compliance with federal regulations such as HIPAA, GLBA, and PCI DSS by monitoring the content of all messages sent through their networks.
The Email Analysis Process: From Data Collection to Insights and Action
The email analysis process is a series of steps that help you understand your audience and customer base.
It’s the first step in any email marketing campaign to ensure you send relevant emails to the right people at the right time.
- Determine the objective of the analysis: Before starting the analysis, determine the objective and scope of the analysis. Define the problem that needs to be solved, the questions that need to be answered, and the desired outcomes of the analysis.
- Collect the email data: Access the email platform and determine which emails must be analyzed. Export the emails into a spreadsheet or data analysis tool.
- Prepare the data: Remove duplicate emails, sort the emails, filter out irrelevant emails, and categorize the emails into groups based on the analysis objective.
- Analyze the data: Use data analysis tools and techniques to identify common topics, patterns, email volume, key stakeholders, and other relevant insights. Identify areas of concern and areas of opportunity.
- Draw conclusions: Summarize the findings, use marketing data reporting, draw conclusions based on the analysis, and make recommendations based on the objectives and outcomes of the analysis.
- Present the results: Choose the appropriate visualizations, prepare a report, and present the report to stakeholders. Be prepared to explain the methods, findings, and conclusions.
- Follow up and iterate: Monitor the analysis results, make any necessary adjustments or improvements, and continue to iterate and refine the analysis process as needed.
This process can be customized based on the specific requirements of the email analysis.
Identifying and Analyzing Spoofed Emails: A General Process for Staying Safe
Analyzing a spoofed email can be a complex process, but here is a general process that can be followed:
- Determine the email headers: The email headers contain metadata that can help identify the source of the email. In most email clients, the headers can be accessed by right-clicking on the email and selecting “View Source” or “Show Original.” Look for suspicious or abnormal header information, such as mismatched email addresses, unusual IP addresses, or strange server names.
- Analyze the email content: Look for spelling or grammar errors, unusual formatting, or other signs that the email may be fraudulent. Check the sender’s email address and compare it to the known email address of the sender, if available.
- Check the links: If the email contains links, hover over them without clicking to see the destination URL. If the URL appears suspicious or does not match the claimed source, do not click on it. Instead, copy and paste the link into a URL scanner tool to check for potential threats.
- Check the attachments: If the email contains attachments, scan them with antivirus software before downloading or opening them. Do not download or open attachments that appear suspicious or come from unknown sources.
- Verify the sender: If the email is from a known sender but appears suspicious, contact the sender using a different communication method to verify the email’s authenticity. If the email is from an unknown sender, do not respond to or engage with the email.
- Report the email: If it appears fraudulent or spoofed, report it to the appropriate authorities, such as the Federal Trade Commission or the Anti-Phishing Working Group.
Conclusion: Leveraging the Power of Email Analysis to Drive Business Performance
Performing an email analysis can provide valuable insights into communication patterns, help improve communication efficiency, enhance customer experience, improve team collaboration, and mitigate risks.
By following a structured process that involves collecting and preparing the data, analyzing the data, drawing conclusions, and presenting the results, stakeholders can gain valuable insights and make informed decisions based on the analysis outcomes.
However, it is important to remember that the success of the analysis relies heavily on the quality and accuracy of the data, as well as the objectivity and expertise of the analyst. Therefore, it is essential to plan and execute the analysis process carefully and to continue to monitor and iterate on the analysis approach as needed.
By doing so, stakeholders can leverage the power of email analysis to improve communication, collaboration, compliance, and overall business performance.