Intercert Secures VMC to Get the Blue Verified Checkmark via PowerDMARC
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Last Updated: 3 min read
As email impersonation attacks continue to challenge organizations striving to protect their brand identity and customer trust, verifying digital brand identity has become crucial. Intercert, a trusted name in audit and assurance services, took a proactive step to strengthen its email security posture by implementing Verified Mark Certificate (VMC) with PowerDMARC – a key component that ultimately helped them gain the blue verified checkmark in inboxes.
The initiative focused on enhancing email authenticity and making it easier for recipients to instantly recognize legitimate communications.
The Problem
Intercert was targeted by impersonation attacks, where malicious actors attempted to spoof legitimate email identities. These attacks created confusion among employees and posed a serious risk to both internal communication and external trust.
“We were increasingly targeted by impersonation emails. Employees found it difficult to spot them for authenticity unless they paid close attention to the domain.”
Navajeeth Narayan, Head of Audit & Assurance at Intercert
The reliance on manual verification made it difficult to consistently identify fraudulent emails, leaving room for human error.
The Solution
To address these challenges, Intercert issued VMC via PowerDMARC, enabling Brand Indicators for Message Identification (BIMI) and visual email authentication.
The setup process was smooth and efficient, offering a speedy experience with everything set up within just 2 weeks. By deploying VMC, Intercert ensured that its verified brand logo would appear alongside authenticated emails in supported inboxes, along with a blue verified checkmark, providing a clear, visual trust signal to recipients.
The Result
The impact was immediate and measurable. With BIMI in place, Intercert significantly improved trust and recognition across its email communications.
“Without a second thought. We are able to build more customer trust. BIMI helps customers to identify that the email originated from a trusted source,” added Navajeeth.
Key outcomes included:
- Blue verified checkmark as a signal of visual trust
- Enhanced protection against impersonation attacks
- Increased customer confidence in email communications
- Faster visual verification of legitimate emails
- Reduced reliance on manual domain checks
How PowerDMARC Made This Possible
PowerDMARC provided Intercert with a fast track to authentication, enforcement, and certification. Here’s how we made this possible:
- Automated DMARC Setup & Enforcement: PowerDMARC provided a streamlined deployment and DMARC policy enforcement – a key requirement for BIMI and VMC, to protect domains from spoofing and impersonation attacks.
- BIMI Setup & Logo Hosting: We enabled secure logo display in inboxes by configuring BIMI and hosting verified brand assets for consistent visibility.
- End-to-end VMC Issuance & Installation: Finally, we handled the complete VMC lifecycle from issuance through GlobalSign to deployment, ensuring a seamless and hassle-free path to getting the verified blue checkmark.
Final Words
By adopting BIMI and VMC through PowerDMARC, Intercert transformed its email channel into a secure and trustworthy communication medium. The combination of strong authentication and visible brand indicators not only mitigated phishing risks but also reinforced brand credibility.
For organizations facing similar impersonation challenges, Intercert’s success highlights how VMC and BIMI can deliver both security and trust quickly and effectively. For similar results, contact us today to start your journey to a verified and trusted brand identity!
Domain & Email Security Expert at PowerDMARC
Ahona is the Marketing Manager at PowerDMARC, with 5+ years of experience in writing about cybersecurity topics, specializing in domain and email security. Ahona holds a post-graduation degree in Journalism and Communications, solidifying her career in the security sector since 2019.
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