Key Takeaways

La Poste will require all senders to use SPF, DKIM, and DMARC.
Emails without proper authentication will be flagged as spam with no exceptions.
Non-compliance will lead to deliverability issues, brand reputation damage, and reduced customer engagement.
Set up SPF, enable DKIM, publish a DMARC record, and monitor authentication reports.
PowerDMARC simplifies the setup and management of email authentication, provides full visibility, and ensures smooth compliance with La Poste’s new sender requirements.

La Poste, one of France’s largest email service providers, has announced a significant policy update that will impact every sender delivering emails to La Poste users. Beginning in September 2025, senders will be required to authenticate their emails using SPF, DKIM, and DMARC. Any email that does not meet these authentication requirements will automatically be sent to the spam folder.

This move aligns with a broader industry trend where mailbox providers are prioritizing authentication to combat phishing, spoofing, and business email compromise. For businesses, the update is both a challenge and an opportunity: proper compliance ensures higher trust and consistent inbox placement, while non-compliance could mean a drastic drop in deliverability.

What’s Changing with La Poste?

Until now, La Poste has allowed some unauthenticated messages to reach the inbox. For example, if a domain lacked a DMARC record or had incomplete SPF or DKIM configurations, emails might still slip through. This is changing.

La Poste Email Sender Requirements

From September 2025:

SPF, DKIM, and DMARC will be mandatory for email senders without exception.

Unauthenticated emails will go straight to spam and will not reach the inbox.
Strict enforcement begins immediately in September. There will be no gradual rollout or grace period.

This step mirrors similar changes already enforced by providers like Google, Yahoo, and Microsoft. The message is clear: authenticated emails will be the only emails trusted moving forward.

What Will Happen if You Don’t Comply?

Ignoring these requirements comes with serious consequences for your communication strategy.

Deliverability problems: Newsletters, promotions, and transactional emails sent to La Poste mailboxes will end up in spam folders, drastically reducing their visibility and effectiveness.
Brand reputation damage: Customers may perceive your messages as suspicious or unsafe, leading to a loss of trust.
Operational setbacks: For organizations that rely on email for customer engagement or service updates, poor deliverability can impact sales, customer satisfaction, and overall brand credibility.

How Organizations Can Prepare

Here’s how you can prepare for La Poste’s new email sender rules:

1. Set Up SPF Correctly

SPF (Sender Policy Framework) allows you to list the mail servers authorized to send on behalf of your domain. Check your current SPF record, ensure it is valid, and avoid overly long records that risk breaking.

2. Enable DKIM Signing

DKIM (DomainKeys Identified Mail) attaches a digital signature to your messages. This signature verifies that the message was sent by an authorized server and that its content has not been altered. Most modern email systems support DKIM, but it needs to be configured correctly.

3. Publish a DMARC Record

DMARC (Domain-based Message Authentication, Reporting & Conformance) builds on SPF and DKIM to give domain owners control over unauthenticated emails. Start with a monitoring policy (p=none) to collect data, then gradually move to quarantine and reject.

4. Monitor and Adjust Continuously

Email authentication is not a one-time project. Regularly review DMARC aggregate reports to understand who is sending on behalf of your domain, identify misconfigurations, and adjust your policies as you move toward full enforcement.

How PowerDMARC Helps You Stay Compliant

Getting SPF, DKIM, and DMARC right can be challenging, especially if you manage multiple domains or send emails through different platforms. This is where PowerDMARC can simplify the process.

Centralized Management: Manage SPF, DKIM, and DMARC records for all domains from a single dashboard.
Full Visibility: Access DMARC aggregate and forensic reports to track email authentication results across providers, including La Poste.
Guided Enforcement: Move from monitoring to full enforcement (p=reject) with step-by-step guidance.
Advanced Security Features: Benefit from hosted BIMI to display your verified logo in inboxes, as well as MTA-STS and TLS-RPT for securing email in transit.
Partner-Friendly Options: MSPs and IT service providers can deliver these capabilities to clients under their own brand with our white-label solutions.

With PowerDMARC, you comply with La Poste’s requirements as well as strengthen your overall domain security posture.

Final Words

The September 2025 deadline will be here sooner than you think. Once the enforcement begins, La Poste will adopt a zero-tolerance approach: if your emails are not authenticated with SPF, DKIM, and DMARC, they will not reach the inbox.

The sooner you start preparing, the smoother the transition will be. Organizations that act now will avoid last-minute disruptions and ensure uninterrupted communication with La Poste users.

Get started with PowerDMARC today to achieve compliance, protect your brand, and maintain strong deliverability with La Poste.

Frequently Asked Questions

Does this policy apply to personal La Poste accounts or only businesses?

The new rules apply to all incoming emails at La Poste, whether the sender is an individual, a business, or a bulk sender. If your email lacks SPF, DKIM, and DMARC, it will be marked as spam.

What if I already have SPF and DKIM but no DMARC record?

La Poste requires all three protocols. Without DMARC, you will not meet compliance. Even if SPF and DKIM are in place, unauthenticated messages may still be spam-filtered.

Will these changes affect replies or forwarding of emails?

Yes, forwarded messages can sometimes break authentication checks if not configured properly. Using DMARC with ARC (Authenticated Received Chain) can help mitigate forwarding issues.

Is this requirement unique to La Poste or part of a larger trend?

This is part of a wider industry shift. Google, Yahoo, and Microsoft have already enforced stricter authentication rules, and more providers are expected to follow. La Poste’s policy aligns with this global push for safer email.

About
Latest Posts

Yunes Tarada

Domain & Email Security Expert at PowerDMARC

Yunes is an Operations Team Lead at PowerDMARC with expert knowledge in email authentication and security. Yunes is a Microsoft-certified Azure Administrator Associate with certifications in CompTIA A+ and many more.

La Poste Enforces SPF, DKIM, and DMARC Rules