What is URL Phishing?

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URL phishing is a type of cyber attack where attackers use phishing links to steal the users' sensitive information. Check the URLs for phishing and stay safe.

by Ahona Rudra

Last Updated:
Reading Time: 9 min
What is URL Phishing?
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URL phishing is a type of cyber attack where attackers trick people into visiting fake websites that look legitimate, in order to steal their sensitive information. Users must adopt preventive measures like verifying URLs, avoiding suspicious links, and implementing robust security measures to safeguard their personal and financial data from URL phishing attacks.

Key Takeaways

  1. URL phishing involves creating fake websites that resemble legitimate ones to deceive users into providing sensitive information.
  2. Common techniques used in URL phishing include domain spoofing, homograph attacks, and URL shortening, which all aim to conceal malicious intentions.
  3. Identifying phishing attempts requires a keen eye for details, such as misspellings in URLs, verification of domain names, and checking for HTTPS encryption.
  4. Vigilance is important when interacting with links from unknown sources, and using multi-factor authentication can provide an added layer of security against unauthorized access.
  5. Protecting oneself from URL phishing also involves staying informed about emerging threats and employing web security tools that can detect and block suspicious URLs.

URL Phishing Definition 

URL phishing is a form of phishing attack that is initiated by sending a malicious email to an unsuspecting victim that contains a URL to a fake website, instructing them to visit it.

URL phishing can be used for many purposes, from stealing bank account information to installing malware on a device.

The most common reason for URL phishing is to trick users into entering their login credentials, which can be used to access all their accounts, including email, social media accounts, and even banking information.

Related Read: 5 Important Phishing Terms All Marketers Should Know 

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How Does URL Phishing Work?

URL phishing involves two main steps: 

  • Creating a fake website 
  • Sending out emails with links that direct users there.

The attacker creates a copycat version of the legitimate site using similar domain names or URLs. 

They may also use IP addresses instead of domain names, but this can cause problems if people try to visit your website from different locations around the world because they won’t all connect through the same IP address.

Once they’ve created their copycat site, they send emails containing a phishing link that directs users that site — usually with some offering or lure attached that appeals to people’s interests. 

What are the Common Types of URL Phishing?

Here are some of common types of URL phishing:

Domain Spoofing

Attackers mimic legitimate domains by using similar-looking characters or misspellings in the URL to trick users into believing they are on a trustworthy website.

Homograph Attacks

Phishers use characters from different character sets (e.g., Latin and Cyrillic) to create URLs that visually appear identical to legitimate ones, leading users to unknowingly visit fraudulent websites.

URL Shortening

Cybercriminals exploit URL-shortening services to hide malicious URLs and make them appear harmless, often using social engineering techniques to entice users to click on them.

Subdomain Hijacking

Attackers gain control over a subdomain of a legitimate website, allowing them to create deceptive URLs that seem legitimate but lead to malicious content or phishing pages.

Typosquatting

Phishers register domain names similar to popular websites, relying on users mistyping the URL to redirect them to fraudulent websites to steal sensitive information.

Redirects and URL Obfuscation

Cybercriminals use techniques such as JavaScript redirects or URL obfuscation to hide the actual destination of a link, making it appear benign while redirecting users to malicious websites.

Man-in-the-Middle Attacks

Attackers intercept communication between a user and a legitimate website, allowing them to modify URLs or capture sensitive information without the user’s knowledge.

Social Engineering

URL Phishers use social engineering techniques and send fraudulent emails posing as trusted entities containing deceptive URLs that prompt users to enter their login credentials or personal information on fake websites.

Cross-Site Scripting (XSS)

Attackers inject malicious scripts into legitimate websites, which can manipulate URLs to redirect users to phishing pages or steal their data.

What is Data URL Phishing?

Data URL Phishing?

Data URL phishing refers to a type of phishing attack where a malicious actor uses data URLs to deceive users and steal their sensitive information. A data URL is a URI scheme that allows embedding data within a web page or other document. It starts with the “data:” prefix, followed by the encoded data.

In a data URL phishing attack, the attacker crafts a malicious email, message, or webpage that contains a data URL. This data URL typically appears as a legitimate link or attachment, enticing the user to click on it. When the user interacts with the data URL, it triggers the execution of a script or initiates a download, which can lead to various malicious activities

What are the impacts of Data URL Phishing?

Data URL phishing may lead to credential theft, malware delivery, and exploitation of other vulnerabilities. To protect yourself from data URL phishing attacks, it is essential to exercise caution when clicking on links or downloading attachments, particularly if they are from unfamiliar or suspicious sources. 

Examples of URL Phishing

URL Phishing

Here are a few examples of URLs that could potentially be used in phishing attacks. These examples demonstrate how phishers might create URLs that closely resemble legitimate websites but contain slight variations or misspellings. It’s important to carefully scrutinize the domain name and other components of the URL to detect potential phishing attempts.

Example 1:

Example 2:

Example 3:

  • Legitimate URL: www.apple.com
  • Phishing URL: www.apple-support-security-alert.com

Example 4:

Example 5:

  • Legitimate URL: www.google.com
  • Phishing URL: www.g00gle-login-attempt.com

How to Identify and Detect Phishing URLs?

Here are some quick tips to help you identify and detect phishing URLs:

  • Check for misspellings or variations: Look for subtle misspellings or variations in the URL that mimic legitimate websites. Phishing URLs often use similar-looking characters or different words.
  • Verify the domain: Carefully examine the domain name in the URL. Phishing URLs may use domains that resemble well-known brands or institutions but differ slightly.
  • Look for HTTPS and padlock symbol: Legitimate websites typically use HTTPS encryption. Check for the padlock symbol in the address bar, indicating a secure connection. Be cautious if the website lacks HTTPS.
  • Hover over links: Hover your mouse pointer over a link without clicking to see the URL. Ensure it matches the displayed text or image, and watch out for long, suspicious-looking URLs.
  • Beware of URL shorteners: Phishers often use URL shortening services to mask the true destination. If you receive a shortened URL, use a URL expander service to reveal the full URL before clicking.
  • Avoid unfamiliar or suspicious emails: Be cautious of emails from unknown senders or those with unexpected requests. Check email headers for any inconsistencies or signs of phishing.
  • Examine email links separately: Instead of clicking on links within emails, manually type the website address in your browser. This ensures you visit a genuine website rather than a phishing page.
  • Be skeptical of urgent or alarming messages: Phishing emails often create a sense of urgency or fear to prompt immediate action. Think twice before clicking on any links or providing personal information.
  • Use phishing detection tools: Install browser extensions or online tools that can detect and warn you about potential phishing URLs. These tools can analyze URLs in real-time and provide additional protection.
  • Stay informed and educate yourself: Keep up-to-date with the latest phishing techniques and scams. Stay informed about common phishing indicators and regularly educate yourself on identifying and detecting phishing URLs. If you’re exploring link-building opportunities, confirm the legitimacy of any website by double-checking the URL and sender information before clicking.

What Are the Impacts of URL Phishing Attacks?

URL phishing can lead to financial loss, reputational damage, identity theft, unauthorized access to accounts and information, data breaches and legal consequences. 

Phishing attacks have become widespread, with hackers targeting companies across all industries and countries worldwide. 

Financial Loss and Fraudulent Transactions

A phishing email or website can trick you into sharing your passwords, credit card information, and other sensitive information.

If you give away this information, cybercriminals can use it to make fraudulent purchases in your name. They can also use it to commit identity theft or financial fraud.

Identity Theft and Personal Data Compromise

If you give away your personal information in response to a phishing email or website, cybercriminals will use it to steal your identity. They might open new accounts in your name or apply for loans or credit cards using your information.

The consequences could be serious — they could damage your credit rating, cause you major inconvenience, and even cost you money if the criminals max out their new accounts with purchases you must pay off later.

Unauthorized Account Access and Credential Theft

Phishing attacks can also lead to unauthorized access being granted to an account because one of its users clicks on a malicious link within an official-looking email message sent by a phisher and provides their credentials.

Malware Infections and System Compromise

One of the most common URL phishing attacks is “malicious hyperlinks” that direct users to malicious websites. These malicious websites are often designed to look like legitimate sites to trick users into entering their personal information. The attackers then use this information to commit identity theft or fraud.

Reputational Damage to Individuals and Organizations

URL phishing attacks can damage an organization’s reputation because they often involve sending out spam emails that appear to come from legitimate companies or individuals. These emails typically contain sensitive information that could put organizations at risk if leaked online. If a company’s name were used in one of these fraudulent emails, it could cause customers to lose trust in their products or services.

How to Check URL for Phishing?

Here’s everything about how to check URL for Phishing:

  • Use online URL analysis tools to check the reputation of a URL.
  • Install browser extensions that can warn you about potentially malicious URLs.
  • Use URL expanders to reveal the full URL behind shortened links.
  • Perform a WHOIS lookup to gather information about the domain owner and registration details.
  • Consult phishing databases like PhishTank or the Anti-Phishing Working Group (APWG) for reported phishing URLs.
  • Pay attention to the browser’s address bar for HTTPS encryption and ensure the domain name matches the legitimate website.
  • Participate in online security communities and forums to gather insights and alerts about phishing attempts.
  • Utilize email analysis tools like Microsoft Defender for Office 365 or Gmail’s phishing detection for assessing URLs in suspicious emails.
  • Stay updated through security awareness training on the latest phishing techniques and indicators.
  • Trust your instincts and be cautious when encountering suspicious URLs or too good to be true.

How to Prevent URL Phishing Attacks? 

Protecting oneself from URL phishing requires adopting proactive measures and following best practices. 

Here are some essential tips to avoid falling victim to URL phishing:

  1. Verify the sender’s information: Always double-check the sender’s email address or contact information to ensure its legitimacy.
  2. Check for grammar and spelling errors: Phishing emails often contain noticeable errors, so be vigilant and skeptical of poorly written messages.
  3. Hover over links to see the URL: Before clicking on a link in an email or message, hover your cursor over it to verify that the URL matches the expected destination.
  4. Use strong, unique passwords: Create strong and complex passwords for your online accounts, and avoid reusing passwords across different platforms.
  5. Enable multi-factor authentication: Implement multi-factor authentication whenever possible to add an extra layer of security to your accounts.
  6. Keep software and security measures up to date: Regularly update your operating system, antivirus software, and web browsers to ensure you have the latest security patches and protection against phishing attempts.
  7. Trust your instincts: If something seems suspicious or too good to be true, trust your gut instincts and exercise caution before providing any sensitive information.

Protecting Your Domain Against Online Threats

Protecting Your Domain Against Online Threats

One of the significant threats faced by brands today is email spoofing. Attackers often impersonate legitimate organizations by forging the “From” address in emails, making it appear as if they originate from trusted sources. This can lead to various malicious activities, including phishing attempts. PowerDMARC’s DMARC analyzer offers powerful protection against such attacks.

The DMARC analyzer provided by PowerDMARC helps organizations set up and enforce DMARC policies effectively. It enables brands to specify how email receivers should handle messages that fail DMARC authentication, such as quarantining or rejecting them. By deploying DMARC policies, brands can effectively prevent spoofed emails from reaching their customers’ inboxes, mitigating the risk of email-based attacks.

How Can I Report Phishing URLs?

If you encounter a phishing URL, use the built-in reporting feature in Google Chrome to report it. Include as much information as possible such as the URL and browser version.

To report a phishing URL, please follow these steps:

  • Right-click on the phishing URL and select Copy address of this link.
  • Go to and paste the copied URL there.
  • Click on Report this link.

Staying informed about common URL phishing techniques empowers users to recognize and thwart potential attacks. With the potential consequences ranging from financial loss and identity theft to reputational damage and legal consequences, proactive measures and vigilance are crucial in protecting against the pervasive threat of URL phishing.

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