Vigtig advarsel: Google og Yahoo vil kræve DMARC fra februar 2024.

En detaljeret vejledning om mærkeindikatorer til identifikation af meddelelser (BIMI)

Her er din ultimative guide til at gøre din BIMI-plade og dit BIMI-logo klar!

BIMI

Hvad er BIMI?

BIMI, eller Brand Indicators for Message Identification, er en e-mail-godkendelsesprotokol, der anbringer dine eksklusive brand-kontrollerede logoer på alle de e-mails, du sender ud via dit brands e-mail-domæne. Du undrer dig måske over, at din e-mailklient som modtager af e-mailen allerede viser brandets logoer. Men det vigtige er, hvem der har kontrol over logoerne!

Normalt bliver logoer automatisk kurateret af leverandører af e-mail-klienter, som henter dem fra forskellige kilder. Der vises forskellige logoer afhængigt af de forskellige e-mail-klienter og enheder.

Med BIMI-e-mailspecifikationen har domæneejere og brands kontrol over deres officielt viste logoer, som opretholdes konsekvent i alle udgående e-mails for understøttede postkasseudbydere. Brandets officielle logo er den vigtigste identifikationsfaktor for dit brand, og derfor opbygger det en følelse af tillid og sikkerhed at anbringe logoet på hver e-mail, der modtages af dine kunder, partnere og medarbejdere.

BIMI-logoet på din e-mail fanger øjeblikkeligt modtagerens opmærksomhed, giver et stærkt førstehåndsindtryk i e-mailindbakken, er grundlaget for dit brands identitet, forbedrer sikkerheden, afgrænser dig fra dine konkurrenter og fremmer brandloyalitet. BIMI-logoer er ikke kun effektive som e-mail-sikkerhedsforanstaltning, men er også blevet en fjer i hatten for e-mailmarkedsførere.

BIMI-logo

Hvordan fungerer BIMI?

For at implementere BIMI skal du først håndhæve din eksisterende DMARC-politik ved at indstille den til enten afvisning eller karantæne.

Når du har gennemført DMARC, kan du udnytte fordelene ved BIMI i din organisations e-mail-domæne! BIMI ligger i dit domæne som en tekst (TXT)-post, ligesom enhver anden standard for e-mailgodkendelse.

BIMI-posterne findes i "_bimi" i DNS, hvor BIMI-standardposten er "default._bimi". Tekstdelen indeholder id'et for postversionen (v=BIMI1), URL-adressen til logoet (l=) og URL-adressen til logocertifikatet (VMC), hvis det er tilgængeligt (a=).

En komplet BIMI-post ville se sådan ud:

default._bimi I TXT "v=BIMI1;l=https://url.to/your.file.svg;a=https://url.to/certificate.pem"

Behovet for BIMI og visuelle verifikationer

Det ligger i menneskets natur at stole på ting, der kan verificeres visuelt. BIMI adskiller sig fra typiske e-mail-godkendelsesprotokoller som DKIM, SPF og DMARC ved at give e-mailafsendere mulighed for at vise deres brandlogoer som et mærke for visuel verifikation, der kan have følgende fordele:

  • Øget engagement i e-mails

  • Forbedret levering af e-mail

  • Stærkere e-mail-godkendelse

  • Beskyttelse mod e-mail-svindel, kompromittering af virksomheds-e-mails og farlige phishing-e-mails

  • Forbedret udseende af e-mails

  • Højere ROI på B2B e-mailmarketingkampagner

  • Vedligeholdelse af en ren e-mail-liste på modtagerens side

4 nemme trin til at starte din BIMI-rejse

Følgende trin er nødvendige for at komme i gang med BIMI:

Forståelse af BIMI-logoets krav

Første trin

Implementering af DMARC i en håndhævelsespolitik

trin to

Konvertering af dit BIMI-logo til SVG tiny 1.2

Trin tre

Oprettelse og offentliggørelse af din BIMI-post i DNS

fjerde trin
BIMI

Krav til BIMI-logoet

BIMI har visse specifikationer, mens du uploader dit brandlogo:

  • En af disse vigtige specifikationer er, at dit logo skal være i SVG-format. Scalable Vector Graphics eller SVG er et populært format, der driver flere elementer af moderne hjemmesider og applikationer. Til forskel fra populære bitmapformater som GIF, JPG og PNG består vektorgrafikken af linjer og kurver, som nemt kan skaleres uden tab af detaljer. SVG er forholdsvis lettere, indlæses hurtigt og tilpasser sig nemt til responsiv størrelse.

  • For BIMI-implementering betyder logoets nøjagtige dimensioner ikke noget, da det uploades i SVG-format, hvilket gør det let skalerbart. Billedet skal dog være firkantet, og højde-bredde-forholdet skal være 1:1.

  • Logoet skal opfylde SVG BIMI-profilen. Mens SVG-standarden er meget alsidig og har en række versioner at vælge imellem, er SVG 1.2 Tiny den, der passer tættest på SVG BIMI-specifikationerne.

Hvordan forbereder man SVG-filen korrekt til BIMI?

Det mest anvendte værktøj til at udarbejde et BIMI-kompatibelt logo er Adobe Illustrator:

For at forberede din SVG korrekt er alt, hvad du skal gøre, at :

  • Åbn dit firmalogo i Adobe Illustrator, og inspicér dets objekter for at sikre, at der ikke er bitmaps, sammenkædede filer, tekster eller grupper. Sørg for, at kontrolværktøjslinjen er tændt i vinduesmenuen for at inspicere logoet.

  • Hvis dit logo er billedbaseret, kan du bruge knappen Spor billede til at konvertere billedet til grafik.

  • SVG for BIMI understøtter ikke tekstobjekter. Hvis dit logo har tekst, vises det på værktøjslinjen Kontrolelement som "Type". Hvis du vil fjerne tekstobjekter, skal du markere tekstlaget og vælge indstillingen "Opret konturer" i menuen "Tekst". Værktøjslinjen Kontrolelement identificerer ikke længere tekstobjektet som "Type", men som en "gruppe" i stedet.

  • Endelig skal du opdele alle grupper for at sikre, at eksport af SVG er en problemfri proces. Den enkleste måde er at trykke på Ctrl+A for at markere alle objekter og derefter klikke på indstillingen "Opdel gruppe" i menuen "Objekt". Det kan være nødvendigt at gentage denne proces, indtil alle grupper i dokumentet er opdelt.

Grænsen for DNS-opslag

gemme svg

Eksport af BIMI-logo SVG-fil

  • For at opfylde BIMI SVG-specifikationerne skal logoet have kvadratiske dimensioner. For at opnå det skal du oprette en ny fil uden at lukke den nuværende. Sørg for, at den nye fil er i kvadratiske dimensioner med et billedformat på 1:1, og at den valgte farvetilstand er RGB og ikke CMYK.

  • Gå til den oprindelige fil, og tryk på Ctrl+A for at markere alle objekter. Kopier alle objekter fra den oprindelige fil, og indsæt dem i den nye fil, du har oprettet i firkantede dimensioner.

  • Klik på "Gem" i menuen Filer for at gemme filen. I destinationsmappen skal du sørge for, at filformatet er indstillet til SVG og ikke SVG compressed.

  • Bemærk, at der åbnes en SVG-dialogboks. Under "SVG Profiles" i boksen skal du vælge "SVG Tiny 1.2". Under knappen "More Options" skal du justere kriteriet "Decimal Places" til 1, 2 eller 3 for at bevare detaljerne, afhængigt af hvor komplekst dit logo er.

  • Lastly, click on the “SVG Code” button to review the code, which opens up in a file editor. Make sure that the line starting with

  • Klik til sidst på knappen "OK" i dialogboksen for at gemme den kompatible logobilledfil.

Oprydning af kode

Du kan bruge et hvilket som helst tekstredigeringsprogram til manuelt at rydde op i koden, når du har eksporteret SVG-filen.

  • Du kan starte med at fjerne det fremhævede afsnit med oplysninger om den anvendte version af Adobe Illustrator.

  • Then find the x=”0px” y=”0px” from the line starting with

  • Så er du nødt til at finde baseProfile = "lille" og erstatte det med baseProfile = "tiny-ps".

  • Dernæst skal du tilføje den nødvendige tag into your SVG below the <svg…>. The purpose of the title is to provide accessibility so that it reflects your brand.</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> <li><div class='iconlist_icon av-lqmdubks-1-8e2f11db530dabd6444ce7bf17dca68e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header"></header><div class='iconlist_content' ><p><span style="font-weight: 400;">Endelig skal du gemme filen og bruge vores validator til at sikre, at din SVG validerer korrekt.</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> </ul></div> <section class='av_textblock_section av-ggc60kd-a658008d5b8bc2b08a1ee2ac15caed23' ><div class='avia_textblock' ><p><span style="font-weight: 400;">Alternativt kan du med det samme konvertere dit BIMI-logo til SVG Tiny 1.2 med vores automatiserede</span><a href="https://powerdmarc.com/da/bimi-svg-logo-converter-tool/"> <span style="font-weight: 400;">BIMI SVG logo-konverter</span></a><span style="font-weight: 400;">.</span></p> </div></section></div><div class='flex_column av-foujau5-92690df628a5211dcdc331b8d641cbb7 av_three_fifth avia-builder-el-85 el_after_av_two_fifth avia-builder-el-last flex_column_div av-zero-column-padding' ><div class='avia-image-container av-f9er5ml-23a12503f400cff80c0659a4799c0c36 av-styling- avia-align-center avia-builder-el-86 avia-builder-el-no-sibling' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-12288 avia-img-lazy-loading-not-12288 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/12/svg-code.png" alt='svg-kode' title='svg code' height="434" width="711" /></div></div></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_10' class='avia-section av-eu6ni4d-4848d3e1a3d9ba7b9ab6a2fb7320086b main_color avia-section-default avia-no-border-styling avia-builder-el-87 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-el6gz8d-d90763ec271da9d58d106b67b7e7e20a av_one_half avia-builder-el-88 el_before_av_one_half avia-builder-el-first first flex_column_div' ><div class='hr av-dun0jml-671d4a0369300add58ff8d57c9f3f81b hr-invisible avia-builder-el-89 el_before_av_textblock avia-builder-el-first'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-dnq7hx9-83b6ebefd7245400f1650ef41a6024f4' ><div class='avia_textblock av_inherit_color' ><h2 style="text-align: left;"> <img decoding="async" class="wp-image-48910 alignnone" src="https://powerdmarc.com/wp-content/uploads/2023/06/DKIM-prevents-message-alterations.png" alt="BIMI" width="100" height="95" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></h2> <h2><b>BIMI-understøttelse blandt store postkasseleverandører</b></h2> </div></section> <section class='av_textblock_section av-d1w4vx9-74eda1d1304e5255e8f46f89cc70f3d4' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Ifølge BIMI-gruppen er de største postkasseudbydere, der i øjeblikket understøtter visning af BIMI-logoer, Google, Yahoo, Apple Mail (iOS 16, iPadOS 16 og macOS Ventura 13 eller nyere samt iCloud.com), Cloudmark, Fastmail, La Poste, Onet Poczta og Zone, mens en meget bredere anvendelse kan forventes i de kommende år.</span></p> </div></section> <div class='hr av-chgsenx-3b7fb5410774c31b8b1b29eec34bc55a hr-invisible avia-builder-el-92 el_after_av_textblock avia-builder-el-last'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-c3e2dp9-bfe941d79d27206043b92a220780e886 av_one_half avia-builder-el-93 el_after_av_one_half avia-builder-el-last flex_column_div' ><div class='hr av-bq6jgu5-d847338a95cd5790a88316f00a122268 hr-invisible avia-builder-el-94 el_before_av_textblock avia-builder-el-first'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-b47advh-3e6462709df45be5138dea1a97461a44' ><div class='avia_textblock av_inherit_color' ><h2><img decoding="async" class="alignnone wp-image-48911" src="https://powerdmarc.com/wp-content/uploads/2023/06/DKIM-reduces-email-spam.png" alt="DKIM minimerer domænespoofing" width="100" height="95" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></h2> <h2><b>BIMI og certifikatet for verificeret mærke (VMC-certifikatet)</b></h2> </div></section> <section class='av_textblock_section av-asf7bod-a790ba06ab84769feffacbcd46856004' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Verified Mark Certificate (VMC) er et valgfrit digitalt certifikat, der autentificerer dit domæne som ejer af logoet. Selvom det er valgfrit, kræves det af de fleste indbakkeudbydere for at verificere varemærkeejerskab over logoer. Hvis VMC ikke er tilgængeligt, skal "a"-attributten i BIMI-recorden enten kasseres eller sættes til "a=self".</span></p> <p><span style="font-weight: 400;">VMC er afgørende for organisationer, der har viljen til at forbedre deres digitale tilstedeværelse og online omdømme og etablere deres brand som pålideligt og førsteklasses. En kombination af BIMI og VMC giver dine kunder ro i sindet og giver dem tillid og sikkerhed, når de svarer på dine e-mails.</span></p> <p><span style="font-weight: 400;">Med PowerDMARC kan du få en </span><a href="https://powerdmarc.com/da/all-about-vmc-for-bimi/"><span style="font-weight: 400;">VMC</span></a><span style="font-weight: 400;"> med dit BIMI-logo efter behov - kontakt os i dag!</span></p> </div></section> <div class='hr av-11228n1-ede9931f727b1209e9a904c834a8cefa hr-invisible avia-builder-el-97 el_after_av_textblock avia-builder-el-last'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_11' class='avia-section av-a0vlvnh-b02eaf1a4178706d777611d2c129b23b main_color avia-section-no-padding avia-no-border-styling avia-builder-el-98 el_after_av_section el_before_av_section u-padding--ends avia-bg-style-fixed container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-9g75gu5-3504bb59287b8744029bf30c55efd6c0 av_one_half avia-builder-el-99 el_before_av_one_half avia-builder-el-first u-padding--large--ends--desk first flex_column_div av-zero-column-padding' ><div class='hr av-953pr31-0bd1d0f07f6a6745aee5c321dfce5c14 hr-invisible avia-builder-el-100 el_before_av_textblock avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-8ce58wt-35d81f8210bc2f6e13652aace6dec34a' ><div class='avia_textblock av_inherit_color' ><h2><b>Få BIMI-ikonet med det blå flueben i Google Mail</b></h2> </div></section> <section class='av_textblock_section av-85r3pj1-8c50e11750f792038029360ffe5c09cf' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">Google lancerede for nylig sin nye funktion for alle domæner, der har BIMI implementeret - annoncerede visningen af et blåt kryds ud for afsenderens navn og logo i modtagerens indbakke. </span></p> </div></section> <section class='av_textblock_section av-7rfxbrx-912b14e19eddcae1c5b589fb48c80a6b' ><div class='avia_textblock av_inherit_color' ><h3><strong>BIMI-krav for at gøre brug af denne funktion</strong></h3> </div></section> <section class='av_textblock_section av-74ktjy5-d5262e5695208a3b27b9f63504e33ef0' ><div class='avia_textblock av_inherit_color' ><ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">E-mailafsendere med DMARC aktiveret med en godkendelsespolitik på p=karantæne eller højere </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Afsendere med en gyldig BIMI-post i deres DNS </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Afsendere med et verificeret mærkecertifikat udstedt til deres BIMI-logo fra en autoriseret certifikatmyndighed.</span></li> </ul> <p><strong><a href="https://powerdmarc.com/da/gmail-blue-verified-checkmark/">Læs mere </a></strong></p> </div></section> <div class='hr av-6lx263h-aeeceafb9ac1ee4628d44fd3772bc13e hr-invisible avia-builder-el-105 el_after_av_textblock avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-696k94t-e34808acf73fc181f8e05d58590c1f89 av_one_half avia-builder-el-106 el_after_av_one_half avia-builder-el-last u-padding--large--ends--desk flex_column_div av-zero-column-padding' ><div class='hr av-5lrklp9-8776499d2141b2e2f8b15c58a9772bc7 hr-invisible avia-builder-el-107 el_before_av_image avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='avia-image-container av-5eyxl8d-7dfaed118c6ef629e87a28911f5f79ce av-styling- avia-align-center avia-builder-el-108 el_after_av_hr el_before_av_hr' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class="wp-image-53329 avia-img-lazy-loading-not-53329 avia_image" src="https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail.png" alt="BIMI" title="Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail" height="536" width="524" srcset="https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail.png 524w, https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail-293x300.png 293w, https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail-36x36.png 36w" sizes="(max-width: 524px) 100vw, 524px"></div></div></div> <div class='hr av-4qxbgt9-635dd8cf5c2e3e43593640a6f9035688 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></div><div class='flex_column av-3k557zx-6dc9725a23a9fc9743874a5379dea3dc av_three_fifth avia-builder-el-112 el_after_av_one_fifth el_before_av_one_fifth flex_column_div av-animated-generic fade-in' ><section class='av_textblock_section av-3723265-e960d261676e54f606265f541046c24a' ><div class='avia_textblock av_inherit_color' ><section class="av_textblock_section"> <h2 class="avia_textblock av_inherit_color" style="text-align: center;"><strong>Kom i gang med PowerDMARC i dag og få adgang til alle de nyeste BIMI-funktioner!</strong></h2> </section> <p><img decoding="async" class="size-full wp-image-2180 aligncenter" src="https://powerdmarc.com/wp-content/uploads/2020/01/secure-email-powerdmarc.png" alt="sikker e-mail powerdmarc" width="102" height="86" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></p> </div></section> <div class='hr av-2dsbyl9-a6d310b3d74037272da84c5b7ad37c6a hr-invisible avia-builder-el-114 el_after_av_textblock 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