What is BIMI?
Brand Indicators for Message Identification, or BIMI, is a standard similar to DMARC, SPF and DKIM — it’s a way to verify if an email is authentic or not. However, BIMI does something different.
It attaches your organization’s logo next to the email, so when someone sees your email in their inbox, they immediately see your logo next to it. If the email is fake (from an unauthorized sender), the logo won’t appear, making it easy to distinguish from real mails.
While SPF and DKIM require authentication from receiving servers, BIMI exists to confirm authenticity when the email is already in the inbox.