重要提醒:谷歌和雅虎將從2024年2月開始要求DMARC。

用於信息識別的品牌指標 (BIMI) 詳細指南

這是您準備好BIMI記錄和BIMI徽標的終極指南!

比米

什麼是BIMI?

BIMI或用於消息識別的品牌指示器是一種電子郵件身份驗證協定,可將您通過品牌的電子郵件域發送的所有電子郵件附加您的獨家品牌控制徽標。您可能想知道,作為電子郵件的收件者,您的電子郵件客戶端已經顯示了品牌徽標。但重要的是誰在控制徽標!

通常,徽標由電子郵件用戶端供應商自動策劃,從各種來源提取它們。根據不同的電子郵件客戶端和設備,會顯示不同的徽標。

通過BIMI電子郵件規範,功能變數名稱擁有者和品牌可以控制其官方顯示的徽標,這些徽標在受支援的郵箱供應商的所有外發電子郵件中保持一致。品牌的官方標誌是您品牌最重要的識別因素,因此在您的客戶、合作夥伴和員工收到的每封電子郵件上貼上該標誌可以建立信任感和保證感。

電子郵件上的BIMI徽標可以立即吸引收件人的注意力,在電子郵件收件箱中留下深刻的第一印象,是品牌標識的基礎,增強安全性,將您與競爭對手區分開來,並培養品牌忠誠度。BIMI徽標不僅作為一種有效的電子郵件安全措施,而且還已成為電子郵件行銷人員的帽子上的一根羽毛。

BIMI標誌

BIMI是如何工作的?

要實施BIMI,你首先需要通過將現有的DMARC政策設置為拒絕或隔離來強制執行。

在成功實施DMARC后,你可以在你組織的電子郵件域中利用BIMI的優勢!與任何其他電子郵件身份驗證標準類似,BIMI 以文本 (TXT) 記錄的形式駐留在您的域中。

BIMI 記錄位於 DNS 的“_bimi”空間中,預設 BIMI 記錄為“default._bimi”。文本部分包含記錄版本的標識碼 (v=BIMI1)、徽標的 URL (l=) 和徽標證書 (VMC) 的 URL(如果可用)(a=)。

完整的 BIMI 記錄如下所示:

default._bimi IN TXT “v=BIMI1;l=https://url.to/your.file.svg;a=https://url.to/certificate.pem”

BIMI和視覺驗證的必要性

依賴可以目視驗證的事物純粹是人類的天性。BIMI將自己與DKIM、SPF和DMARC等典型的電子郵件認證協定區分開來,它允許電子郵件發件人顯示他們的品牌標誌作為視覺驗證的標誌,可以有以下好處。

  • 提高電子郵件參與率

  • 提高電子郵件送達率

  • 更強的電子郵件身份驗證

  • 防範電子郵件詐騙、企業電子郵件洩露和危險的網路釣魚電子郵件

  • 改進了電子郵件的外觀

  • B2B電子郵件行銷活動的投資回報率更高

  • 在接收者端維護一個乾淨的電子郵件清單

4個簡單的步驟開始你的BIMI之旅

要開始使用BIMI,需要以下步驟:

瞭解BIMI徽標要求

第一步

在執行政策中實施DMARC

第二步

將您的BIMI徽標轉換為SVG tiny 1.2

第三步

在 DNS 中創建和發佈 BIMI 記錄

第四步
比米

BIMI徽標要求

BIMI在上傳您的品牌徽標時有一定的規格:

  • 其中一個關鍵規範是您的徽標圖像必須為SVG格式。可縮放向量圖形或 SVG 是一種流行的格式,它驅動了現代網站和應用程式的多個元素。與 GIF、JPG 和 PNG 等流行的點陣圖格式不同,向量圖形由直線和曲線組成,可以輕鬆縮放而不會丟失細節。SVG 相對較輕,載入速度快,並且易於適應回應的大小。

  • 對於BIMI實現,徽標的確切尺寸無關緊要,因為它以SVG格式上傳,因此易於擴展。但是,圖像必須是正方形的,縱橫比必須為 1:1。

  • 徽標必須符合SVG BIMI配置檔。雖然 SVG 標準非常通用,並且有一系列版本可供選擇,但最接近 SVG BIMI 規範的是 SVG 1.2 Tiny。

如何為BIMI正確準備SVG檔?

為了準備符合BIMI標準的徽標,最常用的工具是Adobe Illustrator:

要正確準備 SVG,您需要做的就是:

  • 在 Adobe Illustrator 中打開公司徽標並檢查其物件,以確保沒有位圖、連結檔、文本或組。確保在「視窗功能表」中打開「控制工具列」以檢查徽標。

  • 如果您的徽標是基於圖像的,則可以使用「跟蹤圖像」按鈕將圖像轉換為圖形。

  • SVG for BIMI 不支援文字物件。如果您的徽標包含任何文本,它將在控制工具列中顯示為“類型”。要刪除文字物件,請選擇您的文字圖層,然後從“類型”功能表中選擇“創建輪廓”選項。控件工具列不再將文本對象標識為“類型”,而是標識為“組”。

  • 最後,您需要取消所有組的分組,以確保匯出SVG是一個順利的過程。最簡單的方法是按 Ctrl+A 選擇所有物件,然後按兩下物件「選單中的」取消分組“選項。您可能需要重複此過程,直到文件中的所有組都取消分組。

DNS 查找限制

保存 SVG

匯出 BIMI 徽標 SVG 檔

  • 為了滿足 BIMI SVG 規範,徽標需要為正方形尺寸。為此,您需要創建一個新檔而不關閉當前檔。確保新檔為正方形尺寸,長寬比為 1:1,並且選擇的顏色模式是 RGB 而不是 CMYK。

  • 導航到原始文件,然後按 Ctrl+A 選擇所有物件。從原始檔中複製所有物件,並將它們粘貼到以方形尺寸創建的新檔中。

  • 按兩下「檔案」選單中的「保存」 選項以儲存檔。在目標資料夾中,確保檔案格式設置為 SVG,而不是 SVG 壓縮。

  • 請注意,將打開一個SVG對話框。在框中的“SVG 配置檔”下,選擇“SVG Tiny 1.2”。在「更多選項」按鈕下,將「小數位」標準調整為 1、2 或 3 以保留詳細資訊,具體取決於徽標的複雜程度。

  • Lastly, click on the “SVG Code” button to review the code, which opens up in a file editor. Make sure that the line starting with

  • 最後,按兩下對話框中的「確定」 按鈕以保存合規的徽標圖像檔。

代碼清理

匯出 SVG 檔後,您可以使用任何文字編輯器手動清理代碼。

  • 您可以先刪除突出顯示的部分,其中包含有關所用 Adobe Illustrator 版本的資訊。

  • Then find the x=”0px” y=”0px” from the line starting with

  • 然後你需要找到baseProfile=“tiny” 並將其替換為baseProfile=“tiny-ps”

  • 接下來,您需要添加所需的 tag into your SVG below the <svg…>. The purpose of the title is to provide accessibility so that it reflects your brand.</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> <li><div class='iconlist_icon av-lqmdubks-1-8e2f11db530dabd6444ce7bf17dca68e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header"></header><div class='iconlist_content' ><p><span style="font-weight: 400;">最後,保存檔並使用我們的驗證器來確保您的 SVG 正確驗證。</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> </ul></div> <section class='av_textblock_section av-ggc60kd-a658008d5b8bc2b08a1ee2ac15caed23' ><div class='avia_textblock' ><p>或者,您可以使用我們的自動 <a href="https://powerdmarc.com/zh-tw/bimi-svg-logo-converter-tool/"> <span style="font-weight: 400;">BIMI SVG Logo Converter</span></a> <span style="font-weight: 400;">立即將您的 BIMI 徽標轉換為 SVG Tiny 1.2</span><span style="font-weight: 400;">。</span></p> </div></section></div><div class='flex_column av-foujau5-92690df628a5211dcdc331b8d641cbb7 av_three_fifth avia-builder-el-85 el_after_av_two_fifth avia-builder-el-last flex_column_div av-zero-column-padding' ><div class='avia-image-container av-f9er5ml-23a12503f400cff80c0659a4799c0c36 av-styling- avia-align-center avia-builder-el-86 avia-builder-el-no-sibling' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-12288 avia-img-lazy-loading-not-12288 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/12/svg-code.png" alt='SVG代碼' title='svg code' height="434" width="711" /></div></div></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_10' class='avia-section av-eu6ni4d-4848d3e1a3d9ba7b9ab6a2fb7320086b main_color avia-section-default avia-no-border-styling avia-builder-el-87 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-el6gz8d-d90763ec271da9d58d106b67b7e7e20a av_one_half avia-builder-el-88 el_before_av_one_half avia-builder-el-first first flex_column_div' ><div class='hr av-dun0jml-671d4a0369300add58ff8d57c9f3f81b hr-invisible avia-builder-el-89 el_before_av_textblock avia-builder-el-first'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-dnq7hx9-83b6ebefd7245400f1650ef41a6024f4' ><div class='avia_textblock av_inherit_color' ><h2 style="text-align: left;"> <img decoding="async" class="wp-image-48910 alignnone" src="https://powerdmarc.com/wp-content/uploads/2023/06/DKIM-prevents-message-alterations.png" alt="比米" width="100" height="95" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></h2> <h2><b>主要郵箱供應商之間的BIMI支援</b></h2> </div></section> <section class='av_textblock_section av-d1w4vx9-74eda1d1304e5255e8f46f89cc70f3d4' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">根據 BIMI 集團的說法,目前支援 BIMI 徽標顯示的主要郵箱供應商是 Google、Yahoo、Apple Mail(iOS 16、iPadOS 16 和 macOS Ventura 13 或更高版本,以及 iCloud.com)、Cloudmark、Fastmail、La Poste、Onet Poczta 和 Zone,而預計未來幾年將得到更廣泛的採用。</span></p> </div></section> <div class='hr av-chgsenx-3b7fb5410774c31b8b1b29eec34bc55a hr-invisible avia-builder-el-92 el_after_av_textblock avia-builder-el-last'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-c3e2dp9-bfe941d79d27206043b92a220780e886 av_one_half avia-builder-el-93 el_after_av_one_half avia-builder-el-last flex_column_div' ><div class='hr av-bq6jgu5-d847338a95cd5790a88316f00a122268 hr-invisible avia-builder-el-94 el_before_av_textblock avia-builder-el-first'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-b47advh-3e6462709df45be5138dea1a97461a44' ><div class='avia_textblock av_inherit_color' ><h2><img decoding="async" class="alignnone wp-image-48911" src="https://powerdmarc.com/wp-content/uploads/2023/06/DKIM-reduces-email-spam.png" alt="DKIM 最大限度地減少功能變數名稱欺騙" width="100" height="95" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></h2> <h2><b>BIMI 和認證標誌證書(VMC憑證)</b></h2> </div></section> <section class='av_textblock_section av-asf7bod-a790ba06ab84769feffacbcd46856004' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">驗證標記證書 (VMC) 是一種可選的數位證書,用於驗證您的域是否為徽標的擁有者。雖然是可選的,但大多數收件匣供應商都要求驗證徽標的商標擁有權。如果 VMC 不可用,則必須丟棄 BIMI 記錄中的“a”屬性或將其設置為“a=self”。</span></p> <p><span style="font-weight: 400;">對於有意願提高其數位形象和在線聲譽並建立其可靠和一流品牌的組織來說,VMC 是必不可少的。BIMI 和 VMC 的結合讓您的客戶放心,並在回復您的電子郵件時為他們提供信心和保證。</span></p> <p><span style="font-weight: 400;">通過PowerDMARC,你可以按需獲得一個</span><a href="https://powerdmarc.com/zh-tw/all-about-vmc-for-bimi/"><span style="font-weight: 400;">VMC</span></a>為<span style="font-weight: 400;">你的BIMI標誌頒發--今天就聯繫我們吧!</span></p> </div></section> <div class='hr av-11228n1-ede9931f727b1209e9a904c834a8cefa hr-invisible avia-builder-el-97 el_after_av_textblock avia-builder-el-last'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_11' class='avia-section av-a0vlvnh-b02eaf1a4178706d777611d2c129b23b main_color avia-section-no-padding avia-no-border-styling avia-builder-el-98 el_after_av_section el_before_av_section u-padding--ends avia-bg-style-fixed container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-9g75gu5-3504bb59287b8744029bf30c55efd6c0 av_one_half avia-builder-el-99 el_before_av_one_half avia-builder-el-first u-padding--large--ends--desk first flex_column_div av-zero-column-padding' ><div class='hr av-953pr31-0bd1d0f07f6a6745aee5c321dfce5c14 hr-invisible avia-builder-el-100 el_before_av_textblock avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-8ce58wt-35d81f8210bc2f6e13652aace6dec34a' ><div class='avia_textblock av_inherit_color' ><h2><b>在 Google Mail 中獲取 BIMI 藍色複選標記圖示</b></h2> </div></section> <section class='av_textblock_section av-85r3pj1-8c50e11750f792038029360ffe5c09cf' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">谷歌最近為所有實施了BIMI的功能變數名稱推出了新功能——宣佈在收件人的收件匣中顯示發件者姓名和徽標的藍色勾號。 </span></p> </div></section> <section class='av_textblock_section av-7rfxbrx-912b14e19eddcae1c5b589fb48c80a6b' ><div class='avia_textblock av_inherit_color' ><h3><strong>BIMI要求使用此功能</strong></h3> </div></section> <section class='av_textblock_section av-74ktjy5-d5262e5695208a3b27b9f63504e33ef0' ><div class='avia_textblock av_inherit_color' ><ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">啟用了 DMARC 且身份驗證策略為 p=quarantine 或更高級別的電子郵件寄件者 </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">在其 DNS 中具有有效 BIMI 記錄的發件者 </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">寄件者持有授權證書頒發機構為其BIMI徽標頒發的經過驗證的標記證書</span></li> </ul> <p><strong><a href="https://powerdmarc.com/zh-tw/gmail-blue-verified-checkmark/">閱讀更多 </a></strong></p> </div></section> <div class='hr av-6lx263h-aeeceafb9ac1ee4628d44fd3772bc13e hr-invisible avia-builder-el-105 el_after_av_textblock avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-696k94t-e34808acf73fc181f8e05d58590c1f89 av_one_half avia-builder-el-106 el_after_av_one_half avia-builder-el-last u-padding--large--ends--desk flex_column_div av-zero-column-padding' ><div class='hr av-5lrklp9-8776499d2141b2e2f8b15c58a9772bc7 hr-invisible avia-builder-el-107 el_before_av_image avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='avia-image-container av-5eyxl8d-7dfaed118c6ef629e87a28911f5f79ce av-styling- avia-align-center avia-builder-el-108 el_after_av_hr el_before_av_hr' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class="wp-image-53329 avia-img-lazy-loading-not-53329 avia_image" src="https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail.png" alt="比米" title="Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail" height="536" width="524" srcset="https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail.png 524w, https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail-293x300.png 293w, https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail-36x36.png 36w" sizes="(max-width: 524px) 100vw, 524px"></div></div></div> <div class='hr av-4qxbgt9-635dd8cf5c2e3e43593640a6f9035688 hr-invisible avia-builder-el-109 el_after_av_image avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_12' class='avia-section av-firkot-d302e2cad1c581b05b2f1e10517eb8b5 main_color avia-section-no-padding avia-no-border-styling avia-builder-el-110 el_after_av_section avia-builder-el-last u-padding--larger--ends u-padding--ends--portable avia-full-stretch avia-bg-style-fixed container_wrap fullsize' data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-3sf4o9p-1c4ff029365e1fa038cf72c3417f4a06 av_one_fifth avia-builder-el-111 el_before_av_three_fifth avia-builder-el-first first flex_column_div av-zero-column-padding' ></div><div class='flex_column av-3k557zx-6dc9725a23a9fc9743874a5379dea3dc av_three_fifth avia-builder-el-112 el_after_av_one_fifth el_before_av_one_fifth flex_column_div av-animated-generic fade-in' ><section class='av_textblock_section av-3723265-e960d261676e54f606265f541046c24a' 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