重要提示:谷歌和雅虎将从 2024 年 4 月起要求使用 DMARC。

信息识别的品牌指标(BIMI)的详细指南

这里是你的终极指南,让你的BIMI记录和BIMI标志准备好了!

BIMI

什么是BIMI?

BIMI即 "信息识别品牌标识",是一种电子邮件验证协议,可在您通过品牌电子邮件域发送的所有电子邮件上贴上您的专属品牌控制标识。您可能会觉得奇怪,作为电子邮件的收件人,您的电子邮件客户端已经在显示品牌标识了。但重要的是谁在控制这些徽标!

通常情况下,标识是由电子邮件客户端供应商自动策划的,从各种来源拉来。不同的标识会根据不同的电子邮件客户端和设备显示出来。

有了 BIMI 电子邮件规范,域名所有者和品牌就能控制其正式显示的徽标,并在支持的邮箱提供商的所有外发电子邮件中保持一致。品牌的官方徽标是品牌最基本的识别因素,因此在客户、合作伙伴和员工收到的每封电子邮件上贴上徽标,可以建立信任感和保证感。

电子邮件上的 BIMI 标志能立即吸引收件人的注意力,在电子邮件收件箱中留下深刻的第一印象,是品牌形象的基础,能提高安全性,将您与竞争对手区分开来,并培养品牌忠诚度。BIMI 徽标不仅是一种有效的电子邮件安全措施,而且已成为电子邮件营销人员的首选。

BIMI标志

BIMI是如何工作的?

要实施 BIMI,首先需要执行现有的 DMARC 策略设置为拒绝或隔离。

在成功实施DMARC之后,你可以在你的组织的电子邮件域中利用BIMI的优势!与其他电子邮件认证标准类似,BIMI以文本(TXT)记录的形式驻留在你的域中。

BIMI记录位于你的DNS的"_bimi "空间,默认的BIMI记录是 "default._bimi"。文本部分包含记录版本的标识符(v=BIMI1)、标识的URL(l=)以及标识证书(VMC)的URL(如果有的话)(a=)。

一个完整的BIMI记录看起来如下。

default._bimi IN TXT "v=BIMI1;lhttps://url.to/your.file.svg;ahttps://url.to/certificate.pem"

BIMI 和视觉验证的必要性

人类的天性就是依赖可以直观验证的事物。BIMI 与 DKIM、SPF 和 DMARC 等典型的电子邮件验证协议不同,它允许电子邮件发件人显示自己的品牌徽标,作为可视化验证的标志,这样做有以下好处:

  • 提高电子邮件参与率

  • 提高电子邮件的送达率

  • 更强大的电子邮件验证

  • 防范电子邮件诈骗、商业电子邮件泄露和危险的网络钓鱼电子邮件

  • 改进电子邮件的外观

  • 提高 B2B 电子邮件营销活动的投资回报率

  • 保持接收方电子邮件列表的干净整洁

开始 BIMI 之旅的 4 个简单步骤

要开始使用 BIMI,需要采取以下步骤:

了解 BIMI 徽标要求

第一步

在执行策略中实施 DMARC

第二步

将您的 BIMI 徽标转换为 SVG 微型图 1.2

第三步

在 DNS 中创建并发布 BIMI 记录

第四步
BIMI

BIMI标志要求

BIMI在上传你的品牌标志时有一定的规范。

  • 其中一个关键规范是,您的徽标图像必须是 SVG 格式.可缩放矢量图形(SVG)是一种流行的格式,用于驱动现代网站和应用程序的多个元素。与 GIF、JPG 和 PNG 等流行的位图格式不同,矢量图形由线条和曲线组成,可以轻松缩放而不会丢失细节。SVG 相对较轻,加载速度快,并且很容易适应响应式尺寸。

  • 对于BIMI的实施,标志的确切尺寸并不重要,因为它是以SVG格式上传的,很容易扩展。然而,图像必须是正方形,长宽比必须是1:1。

  • 徽标必须符合 SVG BIMI 配置文件。SVG 标准用途广泛,有多种版本可供选择,但最接近 SVG BIMI 规范的是 SVG 1.2 Tiny。

如何为BIMI正确地准备SVG文件?

要制作符合 BIMI 标准的徽标,最常用的工具是 Adobe Illustrator:

要正确制作 SVG,您只需 .NET Framework 3.0 和 .NET Framework 4.0:

  • 在 Adobe Illustrator 中打开公司徽标,检查其对象,确保没有位图、链接文件、文本或组。确保在窗口菜单中打开控制工具栏,以检查徽标。

  • 如果你的标志是基于图像的,你可以使用Trace Image按钮,将你的图像转换成图形。

  • SVG for BIMI不支持文本对象。如果你的标志有任何文字,它就会出现在控制工具栏的 "类型 "中。要删除文本对象,选择你的文本层,并从 "类型 "菜单中选择 "创建轮廓 "选项。控制工具栏不再将文本对象识别为 "类型",而是识别为 "组"。

  • 最后,你需要取消所有组的分组,以确保导出SVG是一个顺利的过程。最简单的方法是按Ctrl+A选择所有对象,然后点击 "对象 "菜单中的 "取消分组 "选项。你可能需要重复这个过程,直到文档中的所有组都被解组。

DNS查询限制

保存 svg

导出 BIMI 徽标 SVG 文件

  • 要符合 BIMI SVG 规范,徽标的尺寸必须是正方形。为此,您需要在不关闭当前文件的情况下创建一个新文件。确保新文件的尺寸为正方形,纵横比为 1:1,选择的颜色模式为 RGB 而不是 CMYK。

  • 导航到原始文件,按Ctrl+A选择所有对象。从原文件中复制所有对象,并将它们粘贴到你创建的方形尺寸的新文件中。

  • 点击文件菜单中的 "保存 "选项保存文件。在目标文件夹中,确保文件格式设置为 SVG,而不是 SVG 压缩格式。

  • 注意这时会打开一个 SVG 对话框。在对话框的 "SVG 配置文件 "下,选择 "SVG Tiny 1.2"。在 "更多选项 "按钮下,根据徽标的复杂程度,将 "小数点位数 "标准调整为 1、2 或 3,以保留细节。

  • Lastly, click on the “SVG Code” button to review the code, which opens up in a file editor. Make sure that the line starting with

  • 最后,点击对话框中的 "确定 "按钮,保存符合要求的徽标图像文件。

代码清理

在导出SVG文件后,你可以使用任何文本编辑器来手动清理代码。

  • 你可以从删除高亮部分开始,其中有关于所使用的Adobe Illustrator版本的信息。

  • Then find the x=”0px” y=”0px” from the line starting with

  • 然后你需要找到baseProfile="tiny",用baseProfile="tiny-ps "替换它。

  • 接下来,您需要添加所需的 tag into your SVG below the <svg…>. The purpose of the title is to provide accessibility so that it reflects your brand.</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> <li><div class='iconlist_icon av-lqmdubks-1-8e2f11db530dabd6444ce7bf17dca68e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'></span></div><article class="article-icon-entry" ><div class="iconlist_content_wrap"><header class="entry-content-header"></header><div class='iconlist_content' ><p><span style="font-weight: 400;">最后,保存文件并使用我们的验证器来确保你的SVG验证正确。</span></p> </div></div><footer class="entry-footer"></footer></article><div class="iconlist-timeline"></div></li> </ul></div> <section class='av_textblock_section av-ggc60kd-a658008d5b8bc2b08a1ee2ac15caed23' ><div class='avia_textblock' ><p><span style="font-weight: 400;">此外,您还可以使用我们的自动</span><a href="https://powerdmarc.com/zh/bimi-svg-logo-converter-tool/"> <span style="font-weight: 400;">BIMI SVG 徽标转换器</span></a><span style="font-weight: 400;">.</span></p> </div></section></div><div class='flex_column av-foujau5-92690df628a5211dcdc331b8d641cbb7 av_three_fifth avia-builder-el-85 el_after_av_two_fifth avia-builder-el-last flex_column_div av-zero-column-padding' ><div class='avia-image-container av-f9er5ml-23a12503f400cff80c0659a4799c0c36 av-styling- avia-align-center avia-builder-el-86 avia-builder-el-no-sibling' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class='wp-image-12288 avia-img-lazy-loading-not-12288 avia_image' src="https://powerdmarc.com/wp-content/uploads/2020/12/svg-code.png" alt='svg代码' title='svg code' height="434" width="711" /></div></div></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_10' class='avia-section av-eu6ni4d-4848d3e1a3d9ba7b9ab6a2fb7320086b main_color avia-section-default avia-no-border-styling avia-builder-el-87 el_after_av_section el_before_av_section avia-bg-style-scroll container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-el6gz8d-d90763ec271da9d58d106b67b7e7e20a av_one_half avia-builder-el-88 el_before_av_one_half avia-builder-el-first first flex_column_div' ><div class='hr av-dun0jml-671d4a0369300add58ff8d57c9f3f81b hr-invisible avia-builder-el-89 el_before_av_textblock avia-builder-el-first'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-dnq7hx9-83b6ebefd7245400f1650ef41a6024f4' ><div class='avia_textblock av_inherit_color' ><h2 style="text-align: left;"> <img decoding="async" class="wp-image-48910 alignnone" src="https://powerdmarc.com/wp-content/uploads/2023/06/DKIM-prevents-message-alterations.png" alt="BIMI" width="100" height="95" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></h2> <h2><b>主要邮箱供应商支持 BIMI</b></h2> </div></section> <section class='av_textblock_section av-d1w4vx9-74eda1d1304e5255e8f46f89cc70f3d4' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">据 BIMI 小组称,目前支持 BIMI 标识显示的主要邮箱提供商有谷歌、雅虎、Apple Mail(iOS 16、iPadOS 16 和 macOS Ventura 13 或更高版本,以及 iCloud.com)、Cloudmark、Fastmail、La Poste、Onet Poczta 和 Zone,预计在未来几年内会得到更广泛的采用。</span></p> </div></section> <div class='hr av-chgsenx-3b7fb5410774c31b8b1b29eec34bc55a hr-invisible avia-builder-el-92 el_after_av_textblock avia-builder-el-last'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-c3e2dp9-bfe941d79d27206043b92a220780e886 av_one_half avia-builder-el-93 el_after_av_one_half avia-builder-el-last flex_column_div' ><div class='hr av-bq6jgu5-d847338a95cd5790a88316f00a122268 hr-invisible avia-builder-el-94 el_before_av_textblock avia-builder-el-first'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-b47advh-3e6462709df45be5138dea1a97461a44' ><div class='avia_textblock av_inherit_color' ><h2><img decoding="async" class="alignnone wp-image-48911" src="https://powerdmarc.com/wp-content/uploads/2023/06/DKIM-reduces-email-spam.png" alt="DKIM最大限度地减少了域名欺骗行为" width="100" height="95" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></h2> <h2><b>BIMI和验证标志证书(VMC证书)。</b></h2> </div></section> <section class='av_textblock_section av-asf7bod-a790ba06ab84769feffacbcd46856004' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">验证商标证书 (VMC) 是一种可选的数字证书,用于验证您的域名是否为徽标所有者。虽然是可选的,但大多数收件箱提供商都要求使用它来验证徽标的商标所有权。如果 VMC 不可用,BIMI 记录中的 "a "属性必须丢弃或设置为 "a=self"。</span></p> <p><span style="font-weight: 400;">VMC 对于那些有意愿提升其数字形象和在线声誉,并建立可靠和一流品牌的组织来说,是必不可少的。BIMI 和 VMC 的结合让您的客户放心,并在回复您的电子邮件时为他们提供信心和保证。</span></p> <p><span style="font-weight: 400;">使用 PowerDMARC,您可以获得 </span><a href="https://powerdmarc.com/zh/all-about-vmc-for-bimi/"><span style="font-weight: 400;">VMC</span></a><span style="font-weight: 400;">按需为您的 BIMI 徽标制作 VMC - 请立即联系我们!</span></p> </div></section> <div class='hr av-11228n1-ede9931f727b1209e9a904c834a8cefa hr-invisible avia-builder-el-97 el_after_av_textblock avia-builder-el-last'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_11' class='avia-section av-a0vlvnh-b02eaf1a4178706d777611d2c129b23b main_color avia-section-no-padding avia-no-border-styling avia-builder-el-98 el_after_av_section el_before_av_section u-padding--ends avia-bg-style-fixed container_wrap fullsize' ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12253'><div class='entry-content-wrapper clearfix'> <div class='flex_column av-9g75gu5-3504bb59287b8744029bf30c55efd6c0 av_one_half avia-builder-el-99 el_before_av_one_half avia-builder-el-first u-padding--large--ends--desk first flex_column_div av-zero-column-padding' ><div class='hr av-953pr31-0bd1d0f07f6a6745aee5c321dfce5c14 hr-invisible avia-builder-el-100 el_before_av_textblock avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <section class='av_textblock_section av-8ce58wt-35d81f8210bc2f6e13652aace6dec34a' ><div class='avia_textblock av_inherit_color' ><h2><b>在谷歌邮件中获取 BIMI 蓝色勾选图标</b></h2> </div></section> <section class='av_textblock_section av-85r3pj1-8c50e11750f792038029360ffe5c09cf' ><div class='avia_textblock av_inherit_color' ><p><span style="font-weight: 400;">谷歌最近为所有已实施 BIMI 的域名推出了新功能--宣布在收件人收件箱中的发件人姓名和徽标上显示一个蓝色的"√"。 </span></p> </div></section> <section class='av_textblock_section av-7rfxbrx-912b14e19eddcae1c5b589fb48c80a6b' ><div class='avia_textblock av_inherit_color' ><h3><strong>使用该功能的 BIMI 要求</strong></h3> </div></section> <section class='av_textblock_section av-74ktjy5-d5262e5695208a3b27b9f63504e33ef0' ><div class='avia_textblock av_inherit_color' ><ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">启用了 DMARC 且验证策略为 p= 隔离或更高的电子邮件发件人 </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">DNS 中有有效 BIMI 记录的发件人 </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">发送方持有授权证书颁发机构为其 BIMI 标识颁发的验证标识证书</span></li> </ul> <p><strong><a href="https://powerdmarc.com/zh/gmail-blue-verified-checkmark/">阅读更多 </a></strong></p> </div></section> <div class='hr av-6lx263h-aeeceafb9ac1ee4628d44fd3772bc13e hr-invisible avia-builder-el-105 el_after_av_textblock avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div><div class='flex_column av-696k94t-e34808acf73fc181f8e05d58590c1f89 av_one_half avia-builder-el-106 el_after_av_one_half avia-builder-el-last u-padding--large--ends--desk flex_column_div av-zero-column-padding' ><div class='hr av-5lrklp9-8776499d2141b2e2f8b15c58a9772bc7 hr-invisible avia-builder-el-107 el_before_av_image avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='avia-image-container av-5eyxl8d-7dfaed118c6ef629e87a28911f5f79ce av-styling- avia-align-center avia-builder-el-108 el_after_av_hr el_before_av_hr' ><div class="avia-image-container-inner"><div class="avia-image-overlay-wrap"><img decoding="async" fetchpriority="high" class="wp-image-53329 avia-img-lazy-loading-not-53329 avia_image" src="https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail.png" alt="BIMI" title="Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail" height="536" width="524" srcset="https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail.png 524w, https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail-293x300.png 293w, https://powerdmarc.com/wp-content/uploads/2023/12/Getting-the-BIMI-Blue-Checkmark-Icon-in-Google-Mail-36x36.png 36w" sizes="(max-width: 524px) 100vw, 524px"></div></div></div> <div class='hr av-4qxbgt9-635dd8cf5c2e3e43593640a6f9035688 hr-invisible avia-builder-el-109 el_after_av_image avia-builder-el-last av-small-hide av-mini-hide'><span class='hr-inner'><span class="hr-inner-style"></span></span></div></div> </div></div></div><!-- close content main div --></div></div><div id='av_section_12' class='avia-section 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><div class='avia_textblock av_inherit_color' ><section class="av_textblock_section"> <h2 class="avia_textblock av_inherit_color" style="text-align: center;"><strong>立即开始使用 PowerDMARC,释放所有最新的 BIMI 功能!</strong></h2> </section> <p><img decoding="async" class="size-full wp-image-2180 aligncenter" src="https://powerdmarc.com/wp-content/uploads/2020/01/secure-email-powerdmarc.png" alt="安全的电子邮件 powerdmarc" width="102" height="86" title="A Detailed Guide to Brand Indicators for Message Identification (BIMI)"></p> </div></section> <div class='hr av-2dsbyl9-a6d310b3d74037272da84c5b7ad37c6a hr-invisible avia-builder-el-114 el_after_av_textblock el_before_av_buttonrow'><span class='hr-inner'><span class="hr-inner-style"></span></span></div> <div class='avia-buttonrow-wrap av-1vt5s0t-4020cad84e1aac2ec126fca2cbbdfd2f avia-buttonrow-center avia-builder-el-115 el_after_av_hr avia-builder-el-last'> <a href="https://app.powerdmarc.com/en/members?signup" class="avia-button 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