BIMI Implementation Guide
Check out how you can make sure your logo is displayed in supported inboxes!
Check out how you can make sure your logo is displayed in supported inboxes!
Brand Indicators for Message Identification abbreviated as BIMI is an email specification which gives a brand the flexibility to decide on what logo should appear as sender in all outgoing email messages. There is no platform to define BIMI. It’s just a set of DNS based instructions which you will be passing to an email client requesting them to show your logo in the email messages. BIMI doesn’t guarantee the display of your logo as it works only with the supported email clients.
1. The BIMI standard requires your domain to be DMARC-authenticated at a policy level of ‘reject’ or ‘quarantine’
2. You must create and upload an SVG file for your logo as per the BIMI requirements to a server.
3. You need to have access to your domain’s DNS to publish a new BIMI DNS entry.
With PowerBIMI you do not need to worry about all that! Just upload the SVG image and we’ll provide you with a custom BIMI record that is ready to be published at your DNS.
BIMI is an optional email specification to implement. But, at the same time, no marketer will want to leave a branding opportunity on the table. Hence, the adoption of BIMI is bound to increase, and over a period, our preview panes will be full of brand logos.
Currently Verizon Media Group (Yahoo, AOL etc) support the display of logos if you meet the requirements. Gmail is in the pilot program. View the details from
BIMI logo will only show emails coming from bulk sender addresses with a good reputation history.BIMI Logo will not show from employee addresses (i.e [email protected]). BIMI will show from generic addresses (i.e: [email protected]).
BIMI has certain SVG requirements to comply with, visit our Detailed BIMI Guide to read more.