Why Do We Need DMARC?

DMARC helps organizations ranging from SMEs to MNCs protect their domain against spoofing. Learn why do we need DMARC now.

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Why Do We Need DMARC?
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If you’ve been following the DMARC conversation in the industry, you probably have lots of questions. Why do we need DMARC? How does it help prevent domain spoofing? We are here to answer all of it. Domain-based Message Authentication, Reporting, and Conformance (DMARC) is the technology that helps authenticate legitimate email and helps prevent spoofing. DMARC also provides insight into your email marketing efforts and stops your domain from being used by cyber-criminals. It allows email receivers to authenticate, report on and enforce policy around emails sent from domain names they don’t control.

DMARC is a vital defense against Domain spoofing, cyber-threats like phishing attacks as well as increasing transparency into the emails you send. DMARC improves your digital brand protection and the overall deliverability of your email marketing programs by differentiating legitimate emails from fraudulent ones.

Which Businesses Should Use DMARC?

The answer is quite simple. All. Irrespective of your company size or industry, in the current situation each and every organization needs information security and domain protection. Most businesses (knowingly or unknowingly) have already deployed SPF and DKIM to protect their email domains, but only an estimated one-third have actually implemented DMARC to stop spoofing. This is because of a lack of awareness of secure protocols and living in a state of constant denial, assuming that your domain is safe no matter what. That is until you fall prey to the next major email scam attack and lose a huge chunk of your subscribers and customers.

Another popular misconception is that DMARC is difficult to implement. Implementing DMARC for your domain, in reality, requires you to simply publish a DMARC record in your DNS with a one-line syntax. The difficult part is managing and monitoring your domains, especially if you have quite a few of them like every other business does. However, that too is manageable now! You can initiate your DMARC journey with our DMARC Analyzer, which is engineered to simplify your DMARC adoption process. We help you:

  • Generate and publish your DMARC records
  • Register your domains easily
  • Shift to an enforced policy within the least time
  • Gain 100% DMARC compliance on the total volume of emails sent from your domain

What’s in it for Your Business?

To answer the question “why do we need DMARC?” it is essential to isolate the several benefits it provides to growing businesses. Powered by DMARC, it means that your organization will be better protected from phishing and spoofing. DMARC prevents phishers from using your domain to spoof legitimate emails and trick your customers into handing over their usernames and passwords, credit card information, and other sensitive information. 90% of the organizations using DMARC have claimed to witness a boost in their email deliverability rate within a very short period of having implemented the protocol.

But that’s not all. While some emails you send to your followers may be determined as spam by their email providers, DMARC is a security feature that helps prevent this from happening. In addition to preventing the spoofing of your domain, DMARC allows you to ensure that your legitimate marketing emails have a higher chance of landing in your recipients’ inboxes. If not for the altruistic reasons of ensuring email delivery, implementing DMARC will definitely result in a better ROI on your email marketing campaigns, and improve your domain reputation.

Read Your DMARC Reports Easily with PowerDMARC

When you configure DMARC at your organization, you have the option of specifying to your receivers’ ESPs, to send you DMARC reports. These reports are crucial to monitor your email flow, gain visibility on failed deliveries and the status of each email’s authentication results.

But the raw reports are sent as XML files that are tough to read and understand. Our DMARC Reader is engineered to extract DMARC reports from your ESPs and assemble them across a single pane of glass. We parse the data for you, organize and manage them, and present them in a human-readable format that anyone can understand. We also allow you to download the data in a comprehensive PDF format to share with your employees.

Our interactive dashboard provides information on a higher level that can be read at a glance, as well as granular details on your sending sources so you can track malicious IP addresses faster.

Get your DMARC record checker today to analyze and improve loopholes in your domain’s security!

why do we need DMARC

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