why is DMARC important?

DMARC is a standard email authentication protocol that when configured on top of existing SPF and DKIM records helps you in confirming whether either or both of the authentication checks have failed. Why is DMARC important? Let’s say someone sends an email on behalf of your company and it fails DMARC, meaning you can take an authoritative action. DMARC has been designed to stop spam and phishing in its tracks by helping businesses deal with email security. One of the main goals is to help companies protect their brands and maintain their reputation. DMARC protects emails in transit and helps prevent spoofing and phishing attacks by rejecting messages that don’t meet certain standards. Mail servers can also report messages they receive from other mail servers to help the sender fix any problems.

Protecting your emails is important for keeping your customers safe from cybercriminals who might steal their personal information. In this blog post, we’ll explain the importance of DMARC and what you can do to implement it correctly for your domain.

Why is DMARC important and why should you use DMARC?

If you are still unsure about whether you should be using DMARC, let’s count down a few benefits that it provides:

  • DMARC is about email security and deliverability. It provides robust authentication reporting, minimizes phishing, and reduces false positives.
  • Increase deliverability and reduce bouncing
  • Receive comprehensive reports of how messages are authenticated
  • The DMARC protocol helps identify spammers and prevents bogus messages from reaching inboxes
  • DMARC helps reduce the chances of your emails being marked or flagged as spam
  • Gives you better visibility and authority over your domains and email channels

Who can use DMARC?

DMARC is supported by Microsoft Office 365, Google Workspace, and other popular cloud-based solutions. Since 2010, DMARC has been a part of the email authentication process. Its aim was to make it more difficult for cybercriminals to send spam emails from a valid address, helping to combat the epidemic of phishing attacks. Domain owners of small businesses, as well as enterprises, are encouraged by industry experts to create a DMARC record to provide instructions for how their email domain is to be protected. This in turn helps protect their brand reputation and identity. 

How to establish your domain’s DMARC record? 

Steps to configure your domain with email authentication protocols are as follows: 

  • Create an SPF record and check it using an SPF checker to make sure the record is functional and devoid of possible syntactical errors
  • Enable DKIM authentication for your domain
  • Finally set up your domain with DMARC and enable DMARC reporting by configuring our DMARC report analyzer free

DMARC has not only gained substantial importance in recent years but some companies are striving towards making it mandatory for their employees so as to prevent the loss of sensitive data and resources. Hence, it is time that you took into consideration its various benefits and shifted towards a safer email experience with DMARC.